Bottom Of The Pyramid - Publications - Faculty & Research

01 Dec 2020
News

The Camel and the Unicorn

painted a two by two matrix, you might put Silicon Valley on the top right. Incredibly developed startup ecosystem and one of the most developed markets in View Details

August 2003 (Revised April 2004)
Case

Building to a Crescendo

By: Noam T. Wasserman and Vishesh Kumar

Examines the efforts of an early-stage venture capital firm to formalize processes and build a pyramidal organization in an industry dominated by informal, unpyramidal structures. View Details

Keywords: Venture Capital; Organizational Structure; Business Startups

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21 Oct 2013
News

Moving the Needle

wealth to those at the bottom of the pyramid," she says. In 2002, Seegull left Novica to consult at various impact enterprises and several... View Details

Keywords: Jill Radsken; Securities, Commodities, and Other Financial Investments; Finance

01 Jun 2011
News

America the Unequal

percent of the wealth — and the bottom 40 percent virtually none — could guarantee equal opportunity for all its citizens. My colleagues and I... View Details

Keywords: income disparity; class mobility

01 Sep 2011
News

Breaking Free from Fear of Change

office. There’s not much middle ground. What are some of the most common adverse effects that such individuals can have on an organization? When high-need-for-achievement individuals — who often are in... View Details

Keywords: Deborah Blagg; Publishing Industries (except Internet); Information

01 Dec 2009
News

Taking the Plunge

THE BOTTOM LINE: TOTO’s ad campaign turned heads. Did it win U.S. customers? Photo courtesy Toto Usa Inc. It’s installed in 63 percent of all Japanese homes but rarely found in... View Details

Keywords: Julia Hanna; Electrical Equipment, Appliance, and Component Manufacturing; Manufacturing

10 Jul 2007
What Do You Think?

How Much of Leadership Is About Control, Delegation, or Theater?

that environment ." Ann Brown asks, "How long would it take for the results of consistent leadership actions and 'action messages' to show in the View Details

Keywords: by Jim Heskett

01 Dec 2011
News

Welcome to the Future

Rose. The highly configurable hives and other areas employ state-of-the-art computer and video technology to enhance learning. Moreover, the building’s carefully crafted lighting, design, and music encourage... View Details

Keywords: Garry Emmons; Construction of Buildings; Construction of Buildings

16 Apr 2020
Blog Post

Am I Eligible for the 2+2 Program?

We receive quite a few questions about eligibility for the 2+2 Program, so we thought we’d put together a blog post to outline the basics and share answers to some FAQs. You can also download View Details

27 Sep 2011
Working Paper Summaries

Salience in Quality Disclosure: Evidence from the U.S. News College Rankings

Keywords: by Michael Luca & Jonathan Smith; Education; Information; Publishing

01 Mar 2019
News

The HBS Fund

Business Become More Sustainable The notion of “doing well by doing good” is gaining momentum as business leaders and investors realize that social responsibility can improve View Details

21 Feb 2023
Research & Ideas

What's Missing from the Racial Equity Dialogue?

purchase a home than to rent one in 95 percent of America. This one racist policy has led to an affordable housing crisis that impacts most White home buyers today. “I often ask how racism harms those at the... View Details

Keywords: by Danielle Kost

July 2003 (Revised October 2018)
Case

Starbucks: Delivering Customer Service

By: Youngme Moon and John Quelch

Starbucks, the dominant specialty-coffee brand in North America, must respond to recent market research indicating that the company is not meeting customer expectations in terms of service. To increase customer satisfaction, the company is debating a plan that would... View Details

Keywords: Customer Focus and Relationships; Customer Satisfaction; Profit; Recruitment; Marketing Strategy; Service Operations; Performance Improvement; Planning; Food and Beverage Industry

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30 Aug 2006
Op-Ed

The Compensation Game

example, clubs have little reason to try to camouflage the amount and channel it through arrangements designed to make the bottom line less visible. While athletes are paid... View Details

Keywords: by Lucian Bebchuk & Rakesh Khurana

18 Apr 2007
HBS Case

How Magazine Luiza Courts the Poor

"Magazine Luiza: Building a Retail Model of 'Courting the Poor.'" "Magazine Luiza has made a business of targeting the View Details

Keywords: by Julia Hanna; Retail

06 Feb 2006
Research & Ideas

The Trouble Behind Livedoor

making that, too, an essentially stock-financed transaction. Many of Livedoor's acquisitions were great companies, and continued to perform well under the Livedoor brand. This probably explains why View Details

Keywords: by Sean Silverthorne; Financial Services; Technology

01 Sep 2007
News

Back from the Brink

MILLS: Sometimes when the bottom falls out of the bottom line, the only place to go... View Details

Keywords: Management, Scientific, and Technical Consulting Services; Professional Services

01 Mar 2018
News

Every Trick in the Book

Carolyn Brody (MBA 1983) photo by HollenderX2 BookHampton has been a mainstay of the Long Island, New York, community of East Hampton for more than 40 years. Carolyn Brody (MBA... View Details

Keywords: April White

January 2010 (Revised March 2010)
Background Note

A Note on Direct Selling in Developing Economies

By: Michael Chu and Joel Emilio Bregman Segre

Informal and formal direct selling play a particularly important role in developing countries characterized by markets with limited retail sectors. This note explores the practice of direct selling for the company, the sales person, and the consumer, as well as the... View Details

Keywords: Customers; Developing Countries and Economies; Marketing Channels; Marketing Strategy; Emerging Markets; Sales

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