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- 03 Nov 2014
- Research & Ideas
Brand Lessons From the Nobel Prize
brand heritage as "a dimension of a brand's identity found in its track record, longevity, core values, use of symbols and particularly in an organizational belief that history is important." The Nobel Prize Heritage Quotient These five... View Details
Keywords: by Carmen Nobel
- 15 Apr 2013
- Research & Ideas
Solving the Search vs. Display Advertising Quandary
Pavel Kireyev and Ozyegin University professor Koen Pauwels. In it, the authors ask two questions: First, do display ads really make a difference in pushing consumers "down the funnel" to making a purchase decision, and second, how big of... View Details
- 25 Jan 2013
- Research & Ideas
Why a Harvard Finance Instructor Went to the Kumbh Mela
day and night, with just a slight pause from about 11 pm to 3 am. You smell the Mela before you see it—a combination of wood smoke and dust. And to see it is like nothing I've witnessed—and I've done field research in cities from Vietnam to Peru to China to Saudi... View Details
- 16 Jun 2003
- Research & Ideas
Researchers Contribute Globalization of Markets Papers
new opportunities. Empires of Profit: Commerce, Conquest and Corporate Responsibility Author Daniel Litvin presented his evidence that modern companies find it difficult to operate on foreign soil. Big companies, in spite of their wealth,... View Details
Keywords: by Working Knowledge editors
- 26 Nov 2012
- Research & Ideas
New Winners and Losers in the Internet Economy
computer programmers. “Mobile is getting a lot of attention, but we're not seeing mobile as a big employer yet.” "You might go so far as to say that four or five years ago, the beneficiaries of the... View Details
- 17 Jan 2017
- Research & Ideas
Can China Maintain Its Economic Power?
and downtown Beijing, and during the trip we saw maybe one other car every five minutes or so.” Fast-forward 37 years, and that same roadway is 10-lanes wide and jammed with traffic from 7:00 in the morning until 9:00 at night. During... View Details
Keywords: by Deborah Blagg
- 12 May 2003
- Research & Ideas
How Hot is the “Hot Spot” Business?
high-speed Internet access over a short distance of a few hundred feet. A portable computer or PDA equipped with a Wi-Fi card can tap into the hot spot and jump onto the Net for wireless surfing. Although the hot-spot phenomenon is big... View Details
- 11 Jun 2014
- Research & Ideas
In the Future of Sports Investing, Media Is the Best Bet
three hours rather than all day, or even five days for a Test match. "Five days doesn't work on TV, but two hours and ten minutes does. As a result, the Indian Premier League (IPL) is a big success in a... View Details
- 02 Apr 2012
- Research & Ideas
Do Online Dating Platforms Help Those Who Need Them Most?
identify potential partners in the offline world, and the online worlds are helping them do that, thereby potentially equalizing access to romantic relationships.” Harvard Business School Associate Professor Mikolaj Piskorski has studied these questions for the last... View Details
- 10 Aug 2016
- Research & Ideas
Prospective Students Steer Clear of Schools Rocked by Scandal
scandal generating more than five New York Times pieces in the month following news of the incident led to an 8.8 percent drop; and long-form coverage of a scandal was followed by a 10.4 percent decline. “These long-form stories that go... View Details
- 15 May 2020
- Research & Ideas
Find Your Pragmatic Path through Radical Uncertainty
believe those who claim to have definitive answers to these big questions. The data to answer most corona virus questions with certainty doesn’t exist. We won’t know for five years if immunity lasts View Details
- 19 Dec 2012
- Research & Ideas
How to be Extremely Productive
an hour, or 90 minutes at the most. There are tremendous diminishing returns in lengthier meetings. When you only have an hour, you don't waste time on nonproductive tangents. You also need to think about how you structure the meeting. When meeting materials arrive in... View Details
Keywords: by Deborah Blagg
- 24 Jun 2013
- Research & Ideas
Is Your iPhone Turning You Into a Wimp?
The experiment went like this: After five minutes of using the assigned device to take an online survey, each participant was given two dollars, along with the choice of keeping it or gambling it in a double-or-nothing gambling game with... View Details
- 09 Aug 2013
- Research & Ideas
Read All About It: Digital CEO Buys Traditional Media!
dollar-shipping revenue stream. And most well known of all, in 2007, when the company—then the largest e-retailer of printed books—introduced the Kindle and a $9.99 e-book, it again risked taking a big bite out of its revenues. Most... View Details
- 06 Apr 2007
- What Do You Think?
Will Market Forces Stop Global Warming?
power with the goal of producing 2,000 megawatts of generating capacity in ten years. The goal was achieved in five years. So Texas has renewed the incentives and raised the goal to 5,000 megawatts. I wouldn't bet against that goal being... View Details
- 20 Aug 2024
- Book
Why Competing With Tech Giants Requires Finding Your Own Edge
its peak in 2017. Over the years, Ping An implemented its finance plus ecosystem strategy through three steps. First, it used technology to enable and increase the competitiveness of its core business of financial services. Second, it leveraged technology to enable... View Details
- 23 May 2019
- Book
These Entrepreneurs Take a Pragmatic Approach to Solving Social Problems
challenges in every corner of the world. Gerdeman: Were there any big surprises from your research? Stevenson: I first arrived at Soldiers Field as an MBA student in 1963, stayed to do my doctoral work, and spent 40 years as an HBS... View Details
- 19 Oct 2017
- Research & Ideas
How Charitable Organizations Can Thwart Excuses for Not Giving
participants were given the option of donating money to the bundle of state chapters, or keeping the funds for themselves. The researchers then repeated the experiment, offering the bundle of four chapters or five (with one getting zero).... View Details
Keywords: by Michael Blanding
- 21 Nov 2016
- Research & Ideas
It Matters That Your CEO Doesn't Know Much About Sales
really a misnomer to call planning strategic,” he says. Rather, most planning is an annual affair linked to the budget process, routinely taking four or five months to complete. “But sales must respond customer by customer in market time,... View Details
Keywords: by Michael Blanding
- 15 May 2019
- Research Event
The Unconventional Capitalism That Shapes Business History
can become real. And there are real consequences. When Deng Xiaoping began to plan the re-opening of China in 1978, he assembled five geriatric fake capitalists in a big meeting to get it all started. The... View Details