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  • All HBS Web  (1,869)
    • People  (1)
    • News  (821)
    • Research  (843)
    • Events  (5)
  • Faculty Publications  (340)
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  • 25 Apr 2023
  • Op-Ed

How SHEIN and Temu Conquered Fast Fashion—and Forged a New Business Model

Brierley Professor of Business Administration Emeritus at Harvard Business School. Deighton studies consumer behavior and marketing, with a focus on digital and direct marketing. You Might Also Like: Why TikTok Is Beating YouTube for... View Details
Keywords: by John Deighton; Fashion; Retail; Consumer Products
  • Sep 2007 - 2007
  • Conference Presentation

Antecedents of Boundary Spanning in Cross-functional NPD Teams

By: James R. Dillon, Shikhar Sarin and Amy C. Edmondson
Boundary spanning has been shown in prior research to enhance innovativeness and performance of product development teams. In this study, we examine team conditions that foster boundary spanning behavior. We analyze survey data from 207 members of 54 cross-functional... View Details
Keywords: Product Development; Innovation and Invention; Groups and Teams; Behavior; Performance Improvement; Boundaries; Leadership Style; Product; Complexity; Integration; Power and Influence
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Dillon, James R., Shikhar Sarin, and Amy C. Edmondson. "Antecedents of Boundary Spanning in Cross-functional NPD Teams." Paper presented at the Product Development and Management Association Annual Global Conference on Product Innovation Management, Orlando, FL, September 2007.
  • Research Summary

"Pricing Practices and Market Power in International Cellular Telephone Markets" (with Dana Nunn)

As the cellular telephone market continues to grow throughout the globe, countries must determine how to best promote market growth and innovation while protecting consumers and ensuring competitive rates. The conventional wisdom has been that introducing competition... View Details
  • 31 Oct 2023
  • HBS Case

Checking Your Ethics: Would You Speak Up in These 3 Sticky Situations?

The verdict: As workplace standards are changing, loud and abusive behavior that may have been within acceptable standards a decade or two ago is increasingly being called out as toxic. That said, as a consultant, you aren’t View Details
Keywords: by Michael Blanding; Consulting
  • Research Summary

Institutions and Corporate Lobbying

“Institutions and Make-or-Buy Decision of Lobbying: The Role of Sociopolitical Legitimacy on Foreign MNEs’ Lobbying Internalization”

In this study, I examine how legitimacy comes into play in foreign MNEs’ make-or-buy decisions... View Details

Keywords: Institutions; Make V. Buy; Lobbying; Legitimacy; Corruption; Culture; Multinational Enterprise; United States
  • March 1990 (Revised October 1999)
  • Case

Mary Kay Cosmetics: Sales Force Incentives (A)

By: Robert L. Simons and Hilary Weston
Describes the incentive system by which Mary Kay Cosmetics motivates the sales force of 200,000 independent agents who comprise the firm's only distribution channel. Illustrates the powerful effect on sales-force behavior that results when creative types of employee... View Details
Keywords: Motivation and Incentives; Cost Management; Salesforce Management; Distribution Channels; Beauty and Cosmetics Industry; United States
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Simons, Robert L., and Hilary Weston. "Mary Kay Cosmetics: Sales Force Incentives (A)." Harvard Business School Case 190-103, March 1990. (Revised October 1999.)
  • 2013
  • Article

Learning and the Disappearing Association Between Governance and Returns

By: Lucian A. Bebchuk, Alma Cohen and Charles C.Y. Wang
The correlation between governance indices and abnormal returns documented for 1990–1999 subsequently disappeared. The correlation and its disappearance are both due to market participants' gradually learning to appreciate the difference between good-governance and... View Details
Keywords: Corporate Governance; Investment Return; Operations; Performance; Value; Learning; Business Earnings; Behavioral Finance
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Bebchuk, Lucian A., Alma Cohen, and Charles C.Y. Wang. "Learning and the Disappearing Association Between Governance and Returns." Journal of Financial Economics 108, no. 2 (May 2013): 323–348. (2013 IRRCi Investor Research Award.)
  • 16 Jan 2006
  • Research & Ideas

What Customers Want from Your Products

Marketers have lost the forest for the trees, focusing too much on creating products for narrow demographic segments rather than satisfying needs. Customers want to "hire" a product to do a job, or, as legendary Harvard Business School marketing professor... View Details
Keywords: by Clayton M. Christensen, Scott Cook & Taddy Hall; Consumer Products
  • 14 May 2008
  • Research & Ideas

Getting Down to the Business of Creativity

professor Mary Tripsas introduces conceptual models to help students launch and creatively manage new businesses, including both stand-alone start-ups and ventures operating within an established organization. "Whenever a firm... View Details
Keywords: by Julia Hanna; Retail; Apparel & Accessories; Fashion; Entertainment & Recreation
  • 02 Aug 2006
  • Research & Ideas

Investor Protection: The Czech Experience

think hard about partner selection, deal structuring, and operational decisions when expropriation is a key risk. Second, it's an instructive example for economics and legal scholars who have begun to emphasize the role of institutions in... View Details
Keywords: by Martha Lagace; Media & Broadcasting; Entertainment & Recreation
  • 14 Feb 2011
  • Research & Ideas

Clay Christensen’s Milkshake Marketing

Updated to clarify a failure rate figure included in an earlier version. When planning new products, companies often start by segmenting their markets and positioning their merchandise accordingly. This segmentation involves either dividing the market into product... View Details
Keywords: by Carmen Nobel; Retail; Service; Consumer Products; Food & Beverage
  • September 2016
  • Article

Monitoring Global Supply Chains

By: Jodi L. Short, Michael W. Toffel and Andrea R. Hugill
Firms seeking to avoid reputational spillovers that can arise from dangerous, illegal, and unethical behavior at supply chain factories are increasingly relying on private social auditors to provide strategic information about suppliers' conduct. But little is known... View Details
Keywords: Monitoring; Transaction Cost Economics; Industry Self-regulation; Auditing; Codes Of Conduct; Supply Chains; Corporate Social Responsibility; Corporate Social Responsibility and Impact; Supply Chain; Globalization
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Short, Jodi L., Michael W. Toffel, and Andrea R. Hugill. "Monitoring Global Supply Chains." Strategic Management Journal 37, no. 9 (September 2016): 1878–1897. (Video abstract (4 minutes). Working Knowledge article for practitioners.)
  • March 2023 (Revised January 2024)
  • Case

Deepa Bachu (A): Design Thinking at Pensaar Design

By: Thomas Graeber, Joshua Schwartzstein and Amram Migdal
In this case, set in June 2019 in Bangalore, Karnataka, India, Deepa Bachu of Pensaar Design and her team work with client ITC Ltd. to use design thinking and behavioral experiments to improve workplace safety and strive toward the company’s zero-accident goal. The... View Details
Keywords: Buildings and Facilities; Design; Education; Training; Working Conditions; Business or Company Management; Production; Business Processes; Corporate Social Responsibility and Impact; Outcome or Result; Performance Improvement; Programs; Business and Stakeholder Relations; Groups and Teams; Labor and Management Relations; Rank and Position; Safety; Attitudes; Behavior; Motivation and Incentives; Trust; Well-being; Consulting Industry; Pulp and Paper Industry; Manufacturing Industry; India
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Graeber, Thomas, Joshua Schwartzstein, and Amram Migdal. "Deepa Bachu (A): Design Thinking at Pensaar Design." Harvard Business School Case 923-026, March 2023. (Revised January 2024.)
  • 04 Mar 2024
  • What Do You Think?

Do People Want to Work Anymore?

an acquaintance complaining about how his retail business had changed. You guessed it. He told me that people just didn’t want to work anymore. He had adjusted in similar ways to the letter-writer. With what sounded like added effort, he apparently was still View Details
Keywords: by James Heskett
  • 01 Apr 2024
  • In Practice

Navigating the Mood of Customers Weary of Price Hikes

increase has prompted a shift in purchasing habits, with consumers increasingly opting for store-brand items over name brands, favoring discount stores, and reducing purchases of non-essential items. Such behavior is a direct response to... View Details
Keywords: by Rachel Layne; Retail; Consumer Products
  • 2023
  • Working Paper

The Effects of Inconsistent Work Schedules on Employee Lateness and Absenteeism

By: Caleb Kwon and Ananth Raman
Problem Definition: Employee lateness and absenteeism pose challenges for businesses, particularly in the retail industry, where punctuality is vital for optimal store operations and customer service. This paper relates employee lateness and absenteeism with... View Details
Keywords: Behavior; Employees; Human Capital; Retail Industry
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Kwon, Caleb, and Ananth Raman. "The Effects of Inconsistent Work Schedules on Employee Lateness and Absenteeism." Working Paper, August 2023.
  • January 2014
  • Article

The Consequences of Entrepreneurial Finance: Evidence from Angel Financings

By: William R. Kerr, Josh Lerner and Antoinette Schoar
This paper documents that ventures that are funded by two successful angel groups experience superior outcomes to rejected ventures: they have improved survival, exits, employment, patenting, web traffic, and financing. We use strong discontinuities in angel funding... View Details
Keywords: Business Ventures; Financing and Loans; Interests; Employment; Patents; Internet and the Web; Operations; Entrepreneurship; Business Exit or Shutdown
Citation
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Kerr, William R., Josh Lerner, and Antoinette Schoar. "The Consequences of Entrepreneurial Finance: Evidence from Angel Financings." Review of Financial Studies 27, no. 1 (January 2014): 20–55.
  • Research Summary

Simultaneous Distinction, Democratization and Omnivorism Effects: A Longitudinal Analysis of Dynamic Symbolic Boundaries in Counterfeit Consumption Networks

Sociologists have long examined the interactive relationship between social structure, taste and power.  This literature has overwhelmingly fallen into three, ostensibly competing, theoretical “camps”: Distinction, where high-status consumers use... View Details
  • Article

Advertising, the Matchmaker

By: Bharat N. Anand and Ron Shachar
We empirically study the informational role of advertising in matching consumers with products when consumers are uncertain about both observable and unobserved program attributes. Our focus is on the network television industry, in which the products are television... View Details
Keywords: Advertising; Information; Consumer Behavior; Television Entertainment; Risk and Uncertainty; Product; Decision Choices and Conditions; Advertising Industry
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Anand, Bharat N., and Ron Shachar. "Advertising, the Matchmaker." RAND Journal of Economics 42, no. 2 (Summer 2011): 205–245. (Lead Article.)
  • December 2004 (Revised December 2005)
  • Case

Nectar: Making Loyalty Pay

By: John A. Deighton
Loyalty Management UK (LMUK) manages British supermarket chain Sainsbury's frequent-shopper card program, called Nectar. LMUK uses Sainsbury's sponsorship as the magnet to attract other retailers into a profitable, multisponsor loyalty network. Examines the economics... View Details
Keywords: Customer Focus and Relationships; Business or Company Management; Supply Chain Management; Marketing Strategy; Networks; Marketing Channels; Advertising Campaigns; Outcome or Result; Growth and Development; Retail Industry; Great Britain
Citation
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Deighton, John A. "Nectar: Making Loyalty Pay." Harvard Business School Case 505-031, December 2004. (Revised December 2005.) (request a courtesy copy.)
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