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  • All HBS Web  (1,037)
    • People  (2)
    • News  (381)
    • Research  (347)
    • Multimedia  (14)
  • Faculty Publications  (229)
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  • August 1984 (Revised October 1994)
  • Case

Suave

By: Mark S. Albion
Promotes discussion on advertising budgeting and media mix decisions in the shampoo market for low-priced, high-volume Suave. Provides various types of market research into consumer behavior and the competition context. The importance of retailers and shelf space is... View Details
Keywords: Consumer Behavior; Product Marketing; Beauty and Cosmetics Industry
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Albion, Mark S. "Suave." Harvard Business School Case 585-019, August 1984. (Revised October 1994.)
  • December 1978 (Revised December 1985)
  • Case

Clairol Skin Machine (C)

By: Walter J. Salmon and Steven R. Palesy
Keywords: Beauty and Cosmetics Industry
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Salmon, Walter J., and Steven R. Palesy. "Clairol Skin Machine (C)." Harvard Business School Case 579-112, December 1978. (Revised December 1985.)
  • December 1993 (Revised June 1994)
  • Case

Gloria Hilliard Mayfield at Mary Kay Cosmetics, Inc.

By: John P. Kotter and Andrew P. Burtis
Keywords: Beauty and Cosmetics Industry
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Kotter, John P., and Andrew P. Burtis. "Gloria Hilliard Mayfield at Mary Kay Cosmetics, Inc." Harvard Business School Case 494-016, December 1993. (Revised June 1994.)
  • 07 Dec 2015
  • Research & Ideas

Why Immigrant Workers Cluster in Particular Industries

Vietnamese manicurists, Korean dry cleaners, Haitian cab drivers, Gujarati motel owners. Anyone who lives in an American city can see how immigrants tend to cluster in industries along ethnic lines. Is this because they are forced to by circumstance or because they... View Details
Keywords: by Michael Blanding; Beauty & Cosmetics; Beauty & Cosmetics; Beauty & Cosmetics
  • 13 Apr 2016
  • Research Event

What Does 'Diversity' Really Mean?

a beauty feature on the needs of women with different types of skin, showcasing a range of actresses of different backgrounds with large close-up shots. Holmes began to throw out some names, including Eva Mendes, Lucy Liu, and Alfre... View Details
Keywords: by Dina Gerdeman
  • 24 Jun 2013
  • Research & Ideas

Is Your iPhone Turning You Into a Wimp?

the front desk." Rather than returning in five minutes, though, the researcher waited a maximum of ten minutes, recording whether and/or when the participant had come out to the front desk. A Beautiful Effect The experiments showed no... View Details
Keywords: by Carmen Nobel; Technology; Consumer Products
  • August 2002
  • Teaching Note

Sa Sa Cosmetics, TN

By: David E. Bell
Teaching Note for (9-502-085). View Details
Keywords: Beauty and Cosmetics Industry; Beauty and Cosmetics Industry
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Bell, David E. "Sa Sa Cosmetics, TN." Harvard Business School Teaching Note 503-027, August 2002.
  • 27 May 2014
  • First Look

First Look: May 27

and shapers of, beauty ideals. It uses case studies of three prominent firms to support the argument. During the nineteenth century, Coty and other French firms imagined Paris as the global capital of beauty. During the middle of the... View Details
Keywords: Sean Silverthorne
  • July 2015
  • Case

Vita: Cosmetics in the Nordics

By: Das Narayandas, Krishna Palepu and Kerry Herman
Vita is a Norwegian cosmetics retailer owned by FSN Capital, a Scandinavian private equity company. The company has a strong market position in Norway. The case focuses on two strategic issues: how to develop an e-commerce strategy to supplement the company's... View Details
Keywords: E-Commerce Strategy; Norway; Cosmetics; Managing Under Private Equity Ownership; Strategy; Private Equity; Internet and the Web; Growth and Development Strategy; E-commerce; Beauty and Cosmetics Industry; Beauty and Cosmetics Industry; Norway
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Narayandas, Das, Krishna Palepu, and Kerry Herman. "Vita: Cosmetics in the Nordics." Harvard Business School Case 516-013, July 2015.
  • 29 Oct 2013
  • First Look

First Look: October 29

body and can potentially be harnessed by organizations and governments. Publisher's link: https://www.hbs.edu/faculty/Pages/download.aspx?name=dunn%20aknin%20norton%20CD.pdf August 2013 Globalizing Beauty: Consumerism and Body Aesthetics in the Twentieth Century The... View Details
Keywords: Sean Silverthorne
  • Other Article

#HerImpact: Leading the Innovation Lifecycle

By: Lynda M. Applegate
This blog post describes how entrepreneurs can scale their leadership and organization as they scale their business. View Details
Keywords: Innovation & Entrepreneurship; Life-cycle; Innovation and Management; Entrepreneurship; Beauty and Cosmetics Industry; United States
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Applegate, Lynda M. "#HerImpact: Leading the Innovation Lifecycle." Medium (March 4, 2019).
  • Article

Audit Quality and Auditor Reputation: Evidence from Japan

By: Douglas Skinner and Suraj Srinivasan
We study events surrounding ChuoAoyama's failed audit of Kanebo, a large Japanese cosmetics company whose management engaged in a massive accounting fraud. ChuoAoyama was PwC's Japanese affiliate and one of Japan's largest audit firms. In May 2006, the Japanese... View Details
Keywords: Audit Quality; Auditor Reputation; Japan; Accounting Audits; Crime and Corruption; Reputation; Beauty and Cosmetics Industry; Japan
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Skinner, Douglas, and Suraj Srinivasan. "Audit Quality and Auditor Reputation: Evidence from Japan." Accounting Review 87, no. 5 (September 2012): 1737–1765.
  • December 2011
  • Case

Roger Caracappa: Package Deals for the Estée Lauder Companies

By: James K. Sebenius
Roger Caracappa must negotiate a cost-saving, innovative proposal from a potential French supplier that could displace the otherwise satisfactory, long-time incumbent supplier. Shortly after being promoted to executive vice president of the Estée Lauder Companies with... View Details
Keywords: Operations; Supply Chain Management; Change; Innovation and Invention; Cost vs Benefits; Beauty and Cosmetics Industry
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Sebenius, James K. "Roger Caracappa: Package Deals for the Estée Lauder Companies." Harvard Business School Case 912-003, December 2011.
  • March 2011 (Revised February 2012)
  • Supplement

Cosmeticos de Espana, S.A. (E)

By: David F. Hawkins
Spanish parent company must decide on the Euro/BsF exchange rate to translate its Venezuelan subsidiary's financial statements into Euros. View Details
Keywords: Financial Statements; Business Subsidiaries; Decision Choices and Conditions; Currency Exchange Rate; Beauty and Cosmetics Industry; Spain; Venezuela
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Hawkins, David F. "Cosmeticos de Espana, S.A. (E)." Harvard Business School Supplement 111-119, March 2011. (Revised February 2012.)
  • August 2010 (Revised November 2010)
  • Supplement

Cosmeticos de Espana, S.A. (C)

By: David F. Hawkins
The third case in the Cosmeticos de Espana case series. What should management's accounting response be to a further devaluation of the Bolivar? View Details
Keywords: Financial Statements; Decision Choices and Conditions; Inflation and Deflation; Currency Exchange Rate; Beauty and Cosmetics Industry; Spain; Venezuela
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Hawkins, David F. "Cosmeticos de Espana, S.A. (C)." Harvard Business School Supplement 111-021, August 2010. (Revised November 2010.)
  • August 2010 (Revised October 2014)
  • Case

Herborist

By: John Deighton, Leora Kornfeld, Yanqun He and Qingyun Jiang
Global brands such as L'Oreal and Oil of Olay dominate China's skin care market. A Chinese domestic brand, after some success in partnership with Sephora in Europe, aspires to challenge the French and U.S. brands' hold on the China market. It must decide how to segment... View Details
Keywords: Cross-Cultural and Cross-Border Issues; Product Marketing; Product Positioning; Demand and Consumers; Competitive Strategy; Segmentation; Beauty and Cosmetics Industry; China
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Deighton, John, Leora Kornfeld, Yanqun He, and Qingyun Jiang. "Herborist." Harvard Business School Case 511-051, August 2010. (Revised October 2014.) (request a courtesy copy.)
  • July 2009
  • Teaching Note

Bernd Beetz: Creating the New Coty (TN)

By: Geoffrey G. Jones
Teaching Note for [808133]. View Details
Keywords: Financial Crisis; Brands and Branding; Corporate Entrepreneurship; Growth and Development; Business Subsidiaries; Product Launch; Beauty and Cosmetics Industry; Russia
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Jones, Geoffrey G. "Bernd Beetz: Creating the New Coty (TN)." Harvard Business School Teaching Note 810-016, July 2009.
  • May 2009
  • Case

Who is the Fairest of Them All? Choosing a Leader at Deronde International

By: Nitin Nohria and Martha Spaulding
Alain Deronde, the CEO of a French personal care company, has to choose a successor to head global product development from a diverse set of candidates with different backgrounds, strengths, and weaknesses. The candidates include Elise Bernier, Vice President of... View Details
Keywords: Talent and Talent Management; Management Succession; Diversity; Management Teams; Product Development; Beauty and Cosmetics Industry; France
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Nohria, Nitin, and Martha Spaulding. "Who is the Fairest of Them All? Choosing a Leader at Deronde International." Harvard Business School Case 409-113, May 2009.
  • March 1990 (Revised March 1992)
  • Supplement

Mary Kay Cosmetics: Sales Force Incentives (B)

By: Robert L. Simons
Details the changes made to the VIP automobile plan. View Details
Keywords: Motivation and Incentives; Salesforce Management; Beauty and Cosmetics Industry
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Simons, Robert L. "Mary Kay Cosmetics: Sales Force Incentives (B)." Harvard Business School Supplement 190-122, March 1990. (Revised March 1992.)
  • July 2002 (Revised March 2003)
  • Case

Avon.com (A)

Avon has always sold its products through a large independent direct-selling organization. However, it is now considering whether it should sell directly to the consumer. The company's independent representatives number 500,000 in the United States alone. Yet, there... View Details
Keywords: Organizational Change and Adaptation; Marketing Strategy; Internet and the Web; Salesforce Management; Marketing Channels; Beauty and Cosmetics Industry
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Godes, David B. "Avon.com (A)." Harvard Business School Case 503-016, July 2002. (Revised March 2003.)
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