Publications

May–June 2018
Article

What Most People Get Wrong about Men and Women: Research Shows the Sexes Aren't So Different

By: Catherine H. Tinsley and Robin J. Ely

Why have women failed to achieve parity with men in the workplace? Contrary to popular belief, it’s not because women prioritize their families over their careers, negotiate poorly, lack confidence, or are too risk averse. Meta-analyses of published studies show that... View Details

Keywords: Working Conditions; Gender; Equality and Inequality; Organizational Culture; Change Management

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11 Sep 2014
Working Paper Summaries

Chief Sustainability Officers: Who Are They and What Do They Do?

Keywords: by Kathleen Miller & George Serafeim

June 2012
Case

Siemens AG: Key Account Management

By: Thomas Steenburgh, Michael Ahearne and Elena Corsi

The key account manager of an engineering company has to convince a department to give up important contracts. The German engineering company Siemens had set up a global key account management program since 2010. The key account manager of an emerging account had been... View Details

Keywords: Key Account Management; Commercialization; Marketing; Marketing Management; Engineering; Marketing Strategy; Customer Relationship Management; Profit; Problems and Challenges; Electronics Industry; Consumer Products Industry; Europe

Educators

22 Jan 2001
Research & Ideas

Control Your Inventory in a World of Lean Retailing

Manufacturers generally classify products in terms of broad product lines, developing a single marketing strategy and production plan for each line. That makes sense for marketing, but it's a mistake for production. Different SKUs [stock-keeping units] within a product... View Details

Keywords: by Frederick H. Abernathy, John T. Dunlop, Janice H. Hammond & David Weil; Consumer Products

December 4, 2023
Article

Stop Assuming Introverts Aren't Passionate About Work

By: Kai Krautter, Anabel Büchner and Jon M. Jachimowicz

Society often assumes that the only way to be passionate is to act extroverted, but that is simply not true. In their new research, the authors found that regardless of their actual level of passion, extroverted employees are perceived as more passionate than... View Details

Keywords: Passion; Personality; Extraversion; Scale Development; Personal Characteristics; Perception; Employees; Prejudice and Bias

Read Now

July 1989
Background Note

What Is Marketing?

An introductory note for MBA students on the nature of marketing and topics encountered in its study. Defines the topic then breaks marketing into two major conceptual pieces--the tools, tasks and variables of the marketer, and the marketing process. In the tools... View Details

Keywords: Marketing

Educators

July 24, 2013
Article

Family Business: How to Spot a Patriarch Problem

By: Josh Baron and Rob Lachenauer

In this article, the authors discuss the concept of a "problem patriarch" in family businesses, using the example of Carl, a successful leader who undermined the talent he hired. Carl started a struggling $10 million automotive parts distributor and turned it into a $2... View Details

Keywords: Leadership Style; Family Business; Transition

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28 May 2014
Working Paper Summaries

Leveraging Market Power Through Tying and Bundling: Does Google Behave Anti-Competitively?

Keywords: by Benjamin Edelman

Article

Big Other: Surveillance Capitalism and the Prospects of an Information Civilization

By: Shoshana Zuboff

This article describes an emergent logic of accumulation in the networked sphere, 'surveillance capitalism,' and considers its implications for 'information civilization.' The institutionalizing practices and operational assumptions of Google Inc. are the... View Details

Keywords: Surveillance Capitalism; Big Data; Google; Information Society; Privacy; Internet Of Everything; Rights; Economic Systems; Analytics and Data Science; Internet and the Web; Ethics

SSRN

July–August 2023
Article

What Smart Companies Know About Integrating AI

By: Silvio Palumbo and David Edelman

AI has the power to gather, analyze, and utilize enormous volumes of individual customer data to achieve precision and scale in personalization. The experiences of Mercury Financial, CVS Health, and Starbucks debunk the prevailing notion that extracting value from AI... View Details

Keywords: AI and Machine Learning; Customization and Personalization; Integration; Technology Adoption

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17 Dec 2019
Working Paper Summaries

Does Apple Anchor a Shopping Mall? The Effect of the Technology Stores on the Formation of Market Structure

Keywords: by Doug J. Chung, Kyoungwon Seo, and Reo Song; Retail; Technology

14 Oct 2002
Research & Ideas

The Widening Rift Between Corporations and Society

Society is evolving and it is leaving business behind, say HBS professor Shoshana Zuboff and James Maxmin. In their new book, The Support Economy: Why Corporations are Failing Individuals and the Next Episode of Capitalism, they address this very issue and offer some... View Details

Keywords: by Martha Lagace

2007
Book

Mergers: Leadership, Performance & Corporate Health

By: David G. Fubini, Colin Price and Maurizio Zollo

Drawing on their own extensive integration experience, the systematic analysis of 167 mergers, and cutting edge academic research, the authors of this book identify the common leadership challenges to be tackled for the achievement of what we call 'corporate health',... View Details

Keywords: Corporate Health; Mergers and Acquisitions; Leadership; Organizational Change and Adaptation; Success

25 Jan 2016
Working Paper Summaries

Racial Discrimination in the Sharing Economy: Evidence from a Field Experiment

Keywords: by Benjamin G. Edelman, Michael Luca & Daniel Svirsky; Tourism; Travel; Technology

03 May 2010
Research & Ideas

What Is the Future of MBA Education?

“Rebalancing must occur." -Srikant Datar "Increasingly, we believe, business schools are at a crossroads and will have to take a hard look at their value propositions," the authors write in the introduction. "This was true before the... View Details

Keywords: by Martha Lagace; Education

26 Jun 2017
Working Paper Summaries

Inventory Management for Mobile Money Agents in the Developing World

Keywords: by Karthik Balasubramanian, David F. Drake, and Douglas Fearing; Financial Services; Banking

09 Mar 2017
Working Paper Summaries

Exploring the Relationship Between Architecture Coupling and Software Vulnerabilities: A Google Chrome Case

Keywords: by Robert Lagerström, Carliss Y. Baldwin, Alan MacCormack, Dan Sturtevant, and Lee Doolan

Article

After All Is Lost: Meeting the Material Needs of Adolescent Disaster Survivors

By: Jill G. Klein and Laura Huang

This research with teenage tsunami survivors finds that adolescents received little support from relief organizations in their desire to replace lost possessions. The authors suggest ways that marketers can help relief organizations identify the material needs of... View Details