Arts - Publications - Faculty & Research

What does it take to build an organization that can innovate in today's global economy? Professor Linda Hill will share examples from her new book of leaders who have learned how to cultivate "collective genius" and provide a framework for creating organizations in... View Details

2013
Book

The Art of Negotiation: How to Improvise Agreement in a Chaotic World

By: Michael Wheeler

A member of the world-renowned Program on Negotiation at Harvard Law School introduces the powerful next-generation approach to negotiation. For many years, two approaches to negotiation have prevailed: the "win-win" method exemplified in Getting to Yes by Roger... View Details

Keywords: Negotiation

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April 2022
Teaching Note

Christie's and Leonardo da Vinci's Salvator Mundi: The Value of a Brand

By: Jill Avery

A sixteenth century Renaissance masterpiece, missing for 137 years, believed by many to have been destroyed, and then rediscovered less than a decade ago, becomes the most expensive painting ever sold, all the while surrounded by controversy. Did the buyer of Leonardo... View Details

Keywords: Brand Management; Brand Valuation; Art; Art Dealer; Auction House; Brand Storytelling; Marketing; Brands and Branding; Marketing Strategy; Fine Arts Industry; United States; Italy

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Field Course: Business of the Arts - Course Catalog

HBS Course Catalog Field Course: Business of the Arts Course Number 6913 Professor Rohit Deshpande Senior Lecturer Henry McGee Spring; Q3Q4; 3.0 credits Ten afternoon class sessions plus 2-5 hours per week of team work. Project... View Details

September 2006
Article

With Friends Like These: The Art of Managing Complementors

By: David B. Yoffie and Mary Kwak

Keywords: Management

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October 2, 2000
Article

Interests, Value and the Art of the Best Deal

By: James K. Sebenius and David A. Lax

Keywords: Value; Interests

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September 2014 (Revised November 2014)
Teaching Note

Paddle8: Painting a New Picture of the Art Market

By: Mukti Khaire

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(with A. Binns, B. Harreld, and C. O’Reilly), 2014, Sloan Management Review, 55, 21-24

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A Marketing Revolution - The Art of American Advertising

Education Alumni Baker Library Historical Collections Visual Resources More Exhibits Exhibition Gallery Research Links Site Credits The Art of American Advertising: A Marketing Revolution National Markets Advertising Products Trade... View Details

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Brand Name Management - The Art of American Advertising

Education Alumni Baker Library Historical Collections Visual Resources More Exhibits Exhibition Gallery Research Links Site Credits The Art of American Advertising: Brand Name Management National Markets Advertising Products Trade... View Details

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Souvenirs & Novelties - The Art of American Advertising

Education Alumni Baker Library Historical Collections Visual Resources More Exhibits Exhibition Gallery Research Links Site Credits The Art of American Advertising: Souvenirs & Novelties National Markets Advertising Products Trade... View Details

January 27, 2022
Article

How to Build a Life: Make Time for Art

By: Arthur C. Brooks

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May–June 2021
Article

Savvy Self-Promotion: The Delicate Art and Science of Bragging

By: Leslie K. John

Everyone knows that success at work depends on being—and being seen as—both competent and likable. You need people to notice your growth and accomplishments while also enjoying your company. But if you draw attention to the value you’ve created, to ensure that managers... View Details

Keywords: Self-promotion; Success; Behavior

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