Arts - Publications - Faculty & Research

What does it take to build an organization that can innovate in today's global economy? Professor Linda Hill will share examples from her new book of leaders who have learned how to cultivate "collective genius" and provide a framework for creating organizations in... View Details

09 Nov 2017
News

Teaching business within the liberal arts could help avoid the next Uber or Harvey Weinstein

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A Marketing Revolution - The Art of American Advertising

Education Alumni Baker Library Historical Collections Visual Resources More Exhibits Exhibition Gallery Research Links Site Credits The Art of American Advertising: A Marketing Revolution National Markets Advertising Products Trade... View Details

April 2022
Teaching Note

Christie's and Leonardo da Vinci's Salvator Mundi: The Value of a Brand

By: Jill Avery

A sixteenth century Renaissance masterpiece, missing for 137 years, believed by many to have been destroyed, and then rediscovered less than a decade ago, becomes the most expensive painting ever sold, all the while surrounded by controversy. Did the buyer of Leonardo... View Details

Keywords: Brand Management; Brand Valuation; Art; Art Dealer; Auction House; Brand Storytelling; Marketing; Brands and Branding; Marketing Strategy; Fine Arts Industry; United States; Italy

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Brand Name Management - The Art of American Advertising

Education Alumni Baker Library Historical Collections Visual Resources More Exhibits Exhibition Gallery Research Links Site Credits The Art of American Advertising: Brand Name Management National Markets Advertising Products Trade... View Details

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Souvenirs & Novelties - The Art of American Advertising

Education Alumni Baker Library Historical Collections Visual Resources More Exhibits Exhibition Gallery Research Links Site Credits The Art of American Advertising: Souvenirs & Novelties National Markets Advertising Products Trade... View Details

2024
Working Paper

“If You’re Not There… You’re Not There”: How Art Market Platforms Induce Status Anxiety to Coerce Participation

By: James Riley and Ezra Zuckerman Sivan

This paper, an 18-month ethnographic investigation of international art fairs (IAFs), shows how market platforms can have a coercive effect, inducing sellers (i.e., art galleries) to participate despite ambivalence over their value and anxiety over the process by which... View Details

Keywords: Market Participation; Status and Position; Competition; Demand and Consumers; Fine Arts Industry

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Publications

Publications

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Commerce and Culture: Combining Business and the Arts

Legacy Brands And Millenials: The Art Of Courtship

The quiet art of being a good listener

How Art Can Show Leaders How To Lead

Adam Neumann and the Art of Failing Up

With Friends Like These: The Art of Managing Complementors

Unlocking the Art of Conversation with Alison Wood Brooks

Interests, Value and the Art of the Best Deal

Paddle8: Painting a New Picture of the Art Market

Art of Strategic Renewal: Transforming Organizations Without a Crisis

Masterpiece for the Masses: The First Art Exchange ARTEX

Christo and Jeanne-Claude: The Art of the Entrepreneur (B)

Leon Black’s Phaidon Buys Artspace, an Online Art Market

Collective Genius: The Art and Practice of Leading Innovation