Art - Publications - Faculty & Research

Nov 06 2023
Testimonial

Exploring the Art and Science of Digital Marketing

2013
Book

The Art of Negotiation: How to Improvise Agreement in a Chaotic World

A member of the world-renowned Program on Negotiation at Harvard Law School introduces the powerful next-generation approach to negotiation. For many years, two approaches to negotiation have prevailed: the "win-win" method exemplified in Getting to Yes by Roger... View Details

Keywords: Negotiation

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September 2021
Supplement

Christo and Jeanne-Claude: The Art of the Entrepreneur

By: Rohit Deshpandé and Henry McGee

The case supplement videos are intended for students to view, along with the written case, before class. View Details

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2011
Chapter

Commerce and Culture: Combining Business and the Arts

By: Christina Wallace

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25 Oct 2015
News

Legacy Brands And Millenials: The Art Of Courtship

20 Oct 2014
News

The quiet art of being a good listener

14 Oct 2014
News

How Art Can Show Leaders How To Lead

02 Nov 2019
News

Adam Neumann and the Art of Failing Up

23 Oct 2019
News

Designing a More Artful Future for the Middle East

led him to start creating public art—often combining Arabic calligraphy and graffiti—on the drab post-civil-war walls of his hometown of Beirut, Lebanon, in 2009. His success with guerilla art eventually led to commissions and exhibitions... View Details

Keywords: Inclusion

September 2006
Article

With Friends Like These: The Art of Managing Complementors

By: David B. Yoffie and Mary Kwak

Keywords: Management

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11 Jan 2025
News

Unlocking the Art of Conversation with Alison Wood Brooks

18 Jun 2014
Research & Ideas

Leading Innovation is the Art of Creating ‘Collective Genius’

sustaining an innovative organization? A new book written with three coauthors attempts to answer the question of why some companies, such as Pixar, are able to invent continuously, while others aren't. “Conventional leadership won't get you to innovation” The book,... View Details

Keywords: by Kim Girard

April 2022
Teaching Note

Christie's and Leonardo da Vinci's Salvator Mundi: The Value of a Brand

By: Jill Avery

A sixteenth century Renaissance masterpiece, missing for 137 years, believed by many to have been destroyed, and then rediscovered less than a decade ago, becomes the most expensive painting ever sold, all the while surrounded by controversy. Did the buyer of Leonardo... View Details

Keywords: Brand Management; Brand Valuation; Art; Art Dealer; Auction House; Brand Storytelling; Marketing; Brands and Branding; Marketing Strategy; Fine Arts Industry; United States; Italy

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A Marketing Revolution - The Art of American Advertising

Education Alumni Baker Library Historical Collections Visual Resources More Exhibits Exhibition Gallery Research Links Site Credits The Art of American Advertising: A Marketing Revolution National Markets Advertising Products Trade... View Details

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Field Course: Business of the Arts - Course Catalog

HBS Course Catalog Field Course: Business of the Arts Course Number 6913 Professor Rohit Deshpande Senior Lecturer Henry McGee Spring; Q3Q4; 3.0 credits Ten afternoon class sessions plus 2-5 hours per week of team work. Project... View Details

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Brand Name Management - The Art of American Advertising

Education Alumni Baker Library Historical Collections Visual Resources More Exhibits Exhibition Gallery Research Links Site Credits The Art of American Advertising: Brand Name Management National Markets Advertising Products Trade... View Details

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Souvenirs & Novelties - The Art of American Advertising

Education Alumni Baker Library Historical Collections Visual Resources More Exhibits Exhibition Gallery Research Links Site Credits The Art of American Advertising: Souvenirs & Novelties National Markets Advertising Products Trade... View Details