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Alliance
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- May 1994
- Background Note
Reorienting Channels of Distribution
Traditionally, distribution channels have been viewed as vertical marketing systems where responsibility was transferred from one layer to the next, like passing a baton in a relay race. Distribution channels in the future are likely to look more like horizontal... View Details
- May 1994
- Article
Ice Dancing: The Perils of Alliances
By: R. M. Kanter and P. A. Yatsko
Keywords: Alliances
- spring 1994
- Article
Unilateral Commitments and the Importance of Process in Alliances
Keywords: Alliances
- March 1994
- Case
Bose Corp.: The JIT II Program (A)
By: Roy D. Shapiro and Bruce Isaacson
Bose Corp. is evaluating an unusual plan to manage relationships with vendors that supply components for Bose speakers. The company must decide: 1) which planning and ordering activities should be performed by Bose and which can be performed by vendors, 2) how much... View Details
- January 1994 (Revised December 1994)
- Exercise
Four-Way Organization
Three divisions seek to form a two- or three-way conglomerate of maximum economic value. A manager seeks to assist them. Individual and shared interests are in conflict. View Details
- 1 Jan 1994
- Conference Presentation
Alliances as Learning Races
- spring 1994
- Article
Unilateral Commitments and the Importance of Process in Alliances
By: Ranjay Gulati, Tarun Khanna and Nitin Nohria
How the partners in an alliance view their joint venture can have much to do with its success or failure. Each partner fears that the other will get the larger payoff by acting opportunistically while it cooperates in good faith. The result is that both partners choose... View Details
- December 1993
- Teaching Note
Corning Incorporated: A Network of Alliances TN
By: Christopher A. Bartlett and Ashish Nanda
Teaching Note for (9-391-102). View Details
- November 1993
- Case
FCB and Publicis (C): The German-Led Network
By: Rosabeth M. Kanter and Pamela A. Yatsko
After U.S.-based Foote, Cone & Belding (FCB) and Publicis of France established an international advertising alliance in May 1988, alliance leaders set out to merge offices in Europe. They were confronted with a particularly tricky situation in Germany, which, if... View Details
- October 1993
- Case
Wertheim Schroder/Schroders
By: Rosabeth M. Kanter, Kalman D. Applbaum, Lisa Gabriel and Pamela A. Yatsko
In 1986, Wertheim & Co. of New York entered into a joint venture with Schroders plc of London to form the investment bank Wertheim Schroder. By 1993, there were numerous successes as the partners pursued joint opportunities, but there were also areas in which... View Details
- September 1993 (Revised October 1994)
- Case
Environment and International Trade
During the 1990s, environmental activists became interested in trade issues for the first time. Whereas GATT, the General Agreement on Tariffs and Trade, had previously been the province of trade specialists, a new poster popular among environmentalists depicted the... View Details
- September 1993
- Supplement
Manufacturing at ALZA: The Right Prescription? (C)
ALZA, a drug delivery company, considers marketing its own and other companies' products. The primary issue is whether to build an internal sales force focused on a few niche markets, to finance a sales force through alliances, or to acquire a marketing company. View Details
- July 1993 (Revised May 1998)
- Teaching Note
Swissair's Alliances (A); Swissair's Alliances (B) TN
By: David B. Yoffie
Teaching Note for (9-794-152) and (9-794-153). View Details
Keywords: Air Transportation Industry
- March 1993
- Case
Liz Claiborne, Inc. and Ruentex Industries, Ltd. (Abridged)
By: Roy D. Shapiro and Marie-Therese M. Flaherty
Details the evolution of a value-creating supplier-buyer partnership. Describes the buyer's (Liz Claiborne) manufacturing and marketing strategy, and details the workings of the firm's relationship with an important Taiwanese supplier of piece goods (Ruentex Industries... View Details
- January 1993 (Revised November 1993)
- Case
FCB and Publicis (A): Forming the Alliance
Two of the largest ad agencies form a partnership to be able to offer their clients global capabilities. After five years, how is the alliance faring? May be used with FCB and Publicis (B): Managing Client and Country Diversity and (C): The German-Led Network. View Details
- January 1993 (Revised November 1993)
- Case
FCB and Publicis (B): Managing Client and Country Diversity
Discusses FCB and Publicis, partners in a global advertising agency alliance, working together with their clients to provide excellent service. May be used with FCB and Publicis (A): Forming the Alliance and (C): The German-Led Network. View Details
- 1993
- Conference Presentation
The Dynamics of Alliance Formation: Which Firms Enter into Alliances with Each Other?
By: Ranjay Gulati
- 1993
- Comment
What Does a Theory of Creativity Require?
By: T. M. Amabile
Comments on Hans J. Eysenck's claims about the close alliance between creativity and psychosis in an article published in the periodical 'Psychological Inquiry.' Distinct senses of Eysenck's use of the term creativity; Failure of Eysenck to present an actual theory of... View Details