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  • May 2016 (Revised August 2022)
  • Case

RegionFly: Cutting Costs in the Airline Industry

By: Susanna Gallani and Eva Labro
RegionFly is a small, private airline specializing in ultra-premium services. Founded shortly after the "Golden Age of airline travel," RegionFly's financial performance had been strong for several decades. More recently, however, the results have taken a downward... View Details
Keywords: Recession; Downsizing; Profitability; Cost Management; Profit; Luxury; Competitive Strategy; Mergers and Acquisitions; Business Divisions; Logistics; Decision Making; Strategic Planning; Air Transportation Industry
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  • April 2016
  • Case

Detroit: On the Right Track?

By: Jan W. Rivkin and Manjari Raman
As this case opens in 2012, a cross-sector alliance to bring new rail transport to the Motor City seems about to collapse, and civic leaders have one last chance to save it. The case covers the rise of Detroit, the city’s devastating fall, and the ongoing potential... View Details
Keywords: Urban Development; Rail Transportation; Infrastructure; Transportation Industry; Michigan
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  • April 2016
  • Teaching Note

HNA Group: Global Excellence with Chinese Characteristics

By: William C. Kirby and Joycelyn W. Eby
This teaching note is designed to support the teaching of HBS case number 316-013, "HNA Group: Global Excellence with Chinese Characteristics." View Details
Keywords: Corporate Culture; Airline Industry; China; Cross-cultural Adaptation; Air Transportation; Business Conglomerates; Globalization; Corporate Social Responsibility and Impact; Air Transportation Industry; China
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  • April 2016
  • Supplement

Preparing a Concession Bid at TAV Airports Holding

By: C. Fritz Foley and Çiğdem Çelik
In 2013, TAV Airports Holding prepared a bid for the concession to build and operate the third Istanbul airport. This process involved input from various parts of the firm with operating and financial expertise. Burcu Geriş, the CFO of TAV Airports Holding, and her... View Details
Keywords: Project Finance; Infrastructure Development; Equity Cash Flows; Capital Budgeting; Valuation; Financial Management; Financing and Loans; Air Transportation Industry; Air Transportation Industry; Turkey
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  • April 2016
  • Supplement

Preparing a Concession Bid at TAV Airports Holding - Exhibit 7 Supplement Model

By: C. Fritz Foley and Çiğdem Çelik
In 2013, TAV Airports Holding prepared a bid for the concession to build and operate the third Istanbul airport. This process involved input from various parts of the firm with operating and financial expertise. Burcu Geriş, the CFO of TAV Airports Holding, and her... View Details
Keywords: Partners and Partnerships; Valuation; Investment; Bids and Bidding; Projects; Management Teams; Air Transportation Industry; Turkey
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  • Article

Can You Cut 'Turn Times' Without Adding Staff?

By: Ethan Bernstein and Ryan W. Buell
The president of RSA Ground, the subsidiary of Rising Sun Airlines responsible for servicing its planes at airports across Japan, goes undercover as a service crew member to discover how and whether his employees can speed up cleaning, checking, restocking, and... View Details
Keywords: Employee Empowerment; Employee Motivation; Turnaround; Service Operations; Employees; Motivation and Incentives; Leadership; Air Transportation Industry; Japan
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  • March 2016 (Revised April 2017)
  • Teaching Note

Bridj and the Business of Urban Mobility (A): Introducing a New Model

By: Rosabeth Moss Kanter and Jonathan Cohen
This note is for the purpose of aiding classroom instructors in the use of the Harvard Business School case "Bridj and the Business of Urban Mobility: Introducing a New Model." Instructors may use it to help students understand the challenges that come with disrupting... View Details
Keywords: Startup; Startup Management; Big Data; Smart Transit; Stakeholder Engagement; Stakeholder Management; Urban Vehicle; Mobility; Mass Transit; Uber; Government Relations; Technological Innovation; Analytics and Data Science; Entrepreneurship; Business and Stakeholder Relations; Business Startups; Transportation; Business and Government Relations; Transportation Industry; United States
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  • March 2016
  • Supplement

Trouble at Tessei

By: Ethan Bernstein and Ryan W. Buell
In 2005, Teruo Yabe is asked to revive Tessei, the 669-person JR-East subsidiary responsible for cleaning its Shinkansen ("bullet") trains. Operational mistakes, customer complaints, safety issues, and employee turnover are at or near all-time highs, even as the... View Details
Keywords: Service Management; Employee Engagement; Employee Motivation; Leadership And Managing People; Quality Improvement; Efficiency; Japan; Operational Transparency; Employee Coordination; Transparency; Leadership; Service Delivery; Service Operations; Employees; Quality; Transportation Industry; Japan
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  • March 2016 (Revised May 2016)
  • Case

UFO Moviez—Gentle Disruption

By: Hong Luo, Felix Oberholzer-Gee and Saloni Chaturvedi
UFO Moviez is an Indian technology services provider that enables low-cost, digital delivery of films to cinemas. UFO’s satellite-based technology enables a significantly wider release of films compared to traditional analog prints and standard, higher-resolution... View Details
Keywords: Film Entertainment; Information Technology; Distribution; Disruption; Growth and Development Strategy; Technology Industry; Technology Industry; India
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  • February 2016 (Revised May 2016)
  • Case

Blue Origin, NASA, and New Space (A)

By: Matthew Weinzierl and Angela Acocella
Jeff Bezos, six years after starting a revolution in retailing with Amazon.com, turned his life-long passion for space into a start-up, Blue Origin. Blue (as it was called) was a part of the New Space industry, a collection of startup aerospace engineering companies... View Details
Keywords: Cost vs Benefits; Partners and Partnerships; Transportation; Business Startups; Government and Politics; Business and Government Relations; Aerospace Industry
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  • February 2016 (Revised October 2017)
  • Case

The Jungle and the Debate over Federal Meat Inspection in 1906

By: David Moss and Marc Campasano
In early June 1906, the House Committee on Agriculture heard testimony from two investigators appointed by President Theodore Roosevelt to verify allegations of unsanitary conditions at Chicago slaughterhouses that had appeared in Upton Sinclair's recent novel, The... View Details
Keywords: Safety; Animal-Based Agribusiness; Governance Compliance; Laws and Statutes; Business and Government Relations; Agriculture and Agribusiness Industry; United States
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  • January 2016 (Revised December 2024)
  • Case

Airbus Versus Boeing (A)

By: Ramon Casadesus-Masanell
Looks at the development of the competitive actions between Airbus and Boeing from 1992 to 2006. Begins with the question of whether Airbus and Boeing should collaborate on the development of a VLCT (Very Large Commercial Transport) or whether Airbus should develop... View Details
Keywords: Business Model; Decision Choices and Conditions; Competition; Cooperation; Strategy; Air Transportation Industry
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  • January 2016 (Revised March 2016)
  • Case

HNA Group: Global Excellence with Chinese Characteristics

By: William C. Kirby, F. Warren McFarlan and Joycelyn W. Eby
By 2015, the HNA Group had grown from its roots as Hainan Airlines, a small airline founded in 1993 into a global conglomerate that ranked #464 in the Global 500. Much of this success it had achieved by cross-industry expansion within China, but since 2008, it had... View Details
Keywords: China; Aviation And Aerospace; Airline Industry; Airlines; Globalization; Corporate Culture; Cross-Cultural and Cross-Border Issues; Global Strategy; Globalized Markets and Industries; Growth and Development; Air Transportation; Air Transportation Industry; China
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  • January 2016
  • Case

TransDigm Inc.

By: Eric Van den Steen, Kavita Mathews and Alon Galor
Transdigm had been very successful with a PE-like business model: it acquired smaller producers of aircraft components and improved their profits, mainly by increasing efficiency and applying value pricing. By 2014, Transdigm had completed almost 50 acquisitions. Its... View Details
Keywords: Strategy; Competitive Advantage; Price; Competitive Strategy; Air Transportation Industry
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  • January 2016 (Revised November 2016)
  • Case

Uber in China: Driving in the Gray Zone

By: William C. Kirby, Joycelyn W. Eby, Shuang L. Frost and Adam K. Frost
CEO and Founder of Uber Technologies, Travis Kalanick, had made clear to investors and the public that expansion into China was one of his company's major priorities for 2016. Uber had already demonstrated remarkable capacity for rapid, global scaling, and for... View Details
Keywords: China; Uber; Start-up Growth; Regulation; Ride-sharing; Transportation; Business Startups; Growth and Development; Cross-Cultural and Cross-Border Issues; Transportation Industry; Transportation Industry; China
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  • 2016
  • Book

Consumers, Corporations, and Public Health: A Case-Based Approach to Sustainable Business

By: John A. Quelch
The public health footprint associated with corporate behavior has come under increased scrutiny in the last decade, with an increased expectation that private profit not come at the expense of consumer welfare.

Consumers, Corporations, and Public... View Details
Keywords: Consumer; Corporate Culture; Public Health; Consumer Behavior; Marketing Strategy; Corporate Strategy; Health; Innovation and Invention; Innovation and Management; Supply Chain Management; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; Asia; Oceania; North and Central America; Middle East; Latin America; Europe
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  • November 2015 (Revised March 2018)
  • Case

Air Products' Pursuit of Airgas (A)

By: Charles C.Y. Wang, Paul M. Healy, Penelope Rossano and Kyle Thomas
This case centers around the Air Products' hostile takeover attempt of Airgas in 2010. Air Products argued that its offer of a 38% premium is generous given Airgas' poor performance, which Air Products attributed to underperforming and entrenched managers at Airgas. On... View Details
Keywords: Acquisition; Business and Shareholder Relations; Industrial Products Industry; Industrial Products Industry; Industrial Products Industry
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  • October 2015 (Revised February 2020)
  • Teaching Note

Trouble at Tessei

By: Ethan Bernstein and Ryan Buell
In 2005, Teruo Yabe is asked to revive Tessei, the 669-person JR-East subsidiary responsible for cleaning its Shinkansen ("bullet") trains. Operational mistakes, customer complaints, safety issues, and employee turnover are at or near all-time highs, even as the... View Details
Keywords: Service Management; Employee Engagement; Employee Motivation; Leadership And Managing People; Quality Improvement; Efficiency; Japan; Operational Transparency; Employee Coordination; Transparency; Leadership; Service Delivery; Service Operations; Employees; Quality; Transportation Industry; Japan
Related
  • October 2015 (Revised September 2016)
  • Technical Note

Flight: Now without Humans Aboard

By: Mitchell Weiss, Karim Lakhani, HT Kung and Kerry Herman
This note provides an overview of the unmanned aerial vehicles (UAVs, or drones) industry in September 2015. UAVs offered many potential applications in industries as diverse as aerial imaging and photography, agriculture, construction, infrastructure inspection and... View Details
Keywords: Public Entrepreneurship; Drones; Entrepreneurship; Business Startups; Product Design; Research and Development; Technological Innovation; Rights; Ethics; Strategy; Transportation Networks; Market Entry and Exit; Innovation and Management; European Union; Asia; United States
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  • September 2015
  • Case

Eco7: Launching a New Motor Oil

By: John Quelch and Sunru Yong
Aaron Jonnerson, vice president of marketing at the automotive division of Avellin, must make marketing mix decisions for the launch of Eco7, a new environmentally-friendly motor oil. The company's performance has been mediocre, shareholder pressure is increasing, and... View Details
Keywords: Distribution Channels; Environmental Sustainability; Product Launch; Transportation; Energy Sources; Auto Industry
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