Age - Publications - Faculty & Research

21 Jan 2016
News

Private Equity's Golden Age Wasn't So Golden After All

2020
Working Paper

How to Build Enduring Brands in the Digital Age

By: David J. Collis and William Collis

What makes a brand last? It’s a deceptively simple question, but its answer separates sustainable success from eventual obscurity. Almost every company devotes significant resources to defining their brand. But few ask the more important question: how to... View Details

Keywords: Brands and Branding; Adaptation; Strategy

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2017
Working Paper

The Rise of American Ingenuity: Innovation and Inventors of the Golden Age

By: Ufuk Akcigit, John Grigsby and Tom Nicholas

We examine the golden age of U.S. innovation by undertaking a major data collection exercise linking inventors from historical U.S. patents to Federal Censuses between 1880 and 1940 and to regional economic aggregates. We provide a theoretical framework to motivate the... View Details

Keywords: Economic Development; Patents; Economic Growth; Innovation and Invention; Demographics

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April 2021 (Revised August 2021)
Case

Borusan CAT: Monetizing Prediction in the Age of AI (A)

By: Navid Mojir and Gamze Yucaoglu

Borusan Cat is an international distributor of Caterpillar heavy machines. Esra Durgun (Director of Strategy, Digitization, and Innovation) and Ozgur Gunaydin (CEO) seem to have bet their careers on developing Muneccim, a new predictive technology that is designed to... View Details

Keywords: Monetization Strategy; Artificial Intelligence; AI; Forecasting and Prediction; Applications and Software; Technological Innovation; Marketing; Segmentation; AI and Machine Learning; Construction Industry; Turkey

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February 2022
Teaching Note

Borusan CAT: Monetizing Prediction in the Age of AI

By: Navid Mojir

Teaching Note for HBS Case No. 521-053. View Details

Keywords: Monetization Strategy; Artificial Intelligence; Forecasting and Prediction; Applications and Software; Technological Innovation; Marketing; Segmentation; AI and Machine Learning; Construction Industry; Turkey

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01 Jul 2008
News

How They Grow, the Leaders Who Guide the Age

18 Sep 2017
News

Best Buy’s Secrets for Thriving in the Amazon Age

12 May 2025
News

Building in the Age of AI: Timeless Methods, Timely Tools

profitable business models by embracing these timely tools to become "10x Leaders. This webinar was held on May 14, 2025. Building in the Age of AI Resources Download the presentation slides. View Details

07 Jan 2002
What Do You Think?

Did Consumer Behavior Tracking Come of Age on September 11?

Summing Up September 11 was no "tipping point" for acceleration in the loss of privacy. That's the conclusion to be drawn from responses to this month's column. Rather the loss of privacy is a natural product of the information View Details

Keywords: by James Heskett

January 2006 (Revised March 2007)
Case

Dr. Ing. h.c. F. Porsche AG (A): True to Brand?

By: Jeffrey Fear and Carin-Isabel Knoop

Examines one of the most important entrepreneurial decisions made in the history of Porsche, made in early 1998: to build a sport utility vehicle (SUV)--the Cayenne. After decades of relying on one or two sports car models and nearly going bankrupt and losing its... View Details

Keywords: Diversification; Supply Chain Management; Luxury; Insolvency and Bankruptcy; Globalization; Brands and Branding; Manufacturing Industry; Auto Industry

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17 Feb 2022
News

The Seven Habits That Lead to Happiness in Old Age

07 Feb 2020
News

The Age of Mass Migration: Contrasting Economic and Political Effects

14 May 2025
Video

Building in the Age of AI: Timeless Methods, Timely Tools

29 Sep 2015
Research & Ideas

Work 3.0: Redefining Jobs and Companies in the Uber Age

Complicating things further, some of these five allow a range of options—from full control by the firm (vehicles for traditional taxi companies, for example) to minimum requirements by the firm (car age and maintenance for Uber drivers,... View Details

Keywords: by Andrei Hagiu; Transportation; Web Services

May 2022
Supplement

Borusan CAT: Monetizing Prediction in the Age of AI (B)

By: Navid Mojir and Gamze Yucaoglu

Borusan Cat is an international distributor of Caterpillar heavy machines. In 2021, it had been three years since Ozgur Gunaydin (CEO) and Esra Durgun (Director of Strategy, Digitization, and Innovation) started working on Muneccim, the company’s predictive AI tool.... View Details

Keywords: AI and Machine Learning; Commercialization; Technology Adoption; Industrial Products Industry; Turkey; Middle East

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