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- Faculty Publications (79)
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- All HBS Web (390)
- Faculty Publications (79)
- 25 Aug 2003
- Research & Ideas
Should You Sell Your Digital Privacy?
self-adjust to technological innovation. But the idea of offering the opportunity to buy privacy is hard to swallow—if privacy is something to which we are entitled, should our share of it depend on ability to pay? Inevitably it does. Whenever we claim privacy, we... View Details
- 08 Dec 2009
- First Look
First Look: Dec. 8
innovations by single user individuals or firms and open collaborative innovation projects. We analyze the design costs and architectures and communication costs associated with each model. We conclude that... View Details
Keywords: Martha Lagace
- 14 Sep 2016
- Research & Ideas
Web Surfers Have a Schedule and Stick to It
in improving its cost effectiveness,” says Greenstein. “Those efforts—and lessons learned—are relevant across many formats, not just PCs. There is so much more to come.” Related Reading: Dear Internet: You Are Extraordinary But Not... View Details
- 02 Nov 2020
- What Do You Think?
Is Antitrust Just a Quaint Notion in the Digital Age?
convenience. It’s the advertisers who pay the freight for Google’s search services. Defining markets, identifying consumers, and tracing the impact of high tech intercompany “deals” on competition and resulting View Details
Keywords: by James Heskett; Retail; Technology; Telecommunications; Communications; Consumer Products; Service
- 23 Apr 2014
- HBS Case
Are Electronic Cigarettes a Public Good or Health Hazard?
When electronic cigarettes first appeared a little over a decade ago, they were hailed by many as a godsend: a tool to help smokers quit while mitigating the most harmful effects of tobacco. "The [e-cigarette] market is producing, at no View Details
- 02 Apr 2015
- Research & Ideas
Digital Initiative Summit: Who Has the Power in the Music Industry?
gone. "You still see big companies like Spotify, but what's their source of power?" Asked Oberholzer-Gee. "Network effects. Now, we pair lots of ears with lots of advertisers and we create a different form of power, but where the... View Details
- 29 Feb 2016
- HBS Case
Bigbelly's Big Bet on the Digital Trash Can
Q: When is a trash can not a trash can? A: When it’s a Wi-Fi hotspot, air-purity monitor, and advertising billboard—all in one. Bigbelly solar-powered trash cans have been street corner fixtures in Philadelphia, Boston, New York, and... View Details
- 20 Sep 2016
- First Look
September 20, 2016
Feeley, Robert S. Kaplan, and Steven J. Frank Abstract—Question: Can we create a value-based tool to visualize the outcomes and cost of various treatments that could facilitate patient-centered decision making? Summary Answer: We... View Details
Keywords: Sean Silverthorne
- 18 Apr 2022
- News
Home Grown
cofounded InMobi, a mobile-first advertising platform that achieved unicorn status in 2011—the first consumer technology company fully conceived and executed in India to do so. In this episode of Skydeck, Associate Editor Julia Hanna... View Details
- 20 Oct 2014
- Research & Ideas
Users Love Ello, But What’s the Business Model?
Edward W. Carter Professor of Business Administration, provide insights into the next generation of social networks, and what kind of network they'd build with unlimited funding. Q: How native is advertising to the social media space? Is... View Details
- 01 Oct 2000
- News
Faculty Retirements
includes econometric studies of the effects of scale and scope on advertising agency costs and intermedia competition in the U.S. national advertising market. He has also... View Details
- 25 Jun 2019
- Research & Ideas
The Powerful Strategic Tool Companies Should Not Try to Control
identifying recurring problems. User communities can also lower costs by providing limited product support—especially for products and services that have been phased out—or informal support for hiring and training. Companies that have yet... View Details
Keywords: by Danielle Kost
- September 2003 (Revised February 2007)
- Case
PolyMedica Corporation (A)
By: David F. Hawkins and Jacob Cohen
The Securities and Exchange Commission and investors question PolyMedica Corp.'s practice of capitalizing rather than expensing of direct-response advertising. View Details
Keywords: Activity Based Costing and Management; Business Earnings; Advertising; Private Sector; Budgets and Budgeting; Cost Management; Capital Markets; Marketing; Private Equity; Pharmaceutical Industry; Medical Devices and Supplies Industry
Hawkins, David F., and Jacob Cohen. "PolyMedica Corporation (A)." Harvard Business School Case 104-023, September 2003. (Revised February 2007.)
- 01 Mar 2011
- News
Fiscal Year Ends on Upbeat Note
HBS entered fiscal 2010 with an aggressive plan to reduce costs in anticipation of a prolonged period of diminished revenue in the wake of the global financial crisis. But when the books closed last June, the School’s financial... View Details
- 16 Jun 2003
- Research & Ideas
Researchers Contribute Globalization of Markets Papers
Cost Economies in the Global Advertising and Marketing Services Business Levitt's work sparked debate on the merits of standardized versus localized advertising campaigns. But... View Details
Keywords: by Working Knowledge editors
- 31 Oct 2004
- Research & Ideas
The New CEO’s Wrong Message
was largely a formality. The CEO saw it differently. He felt that the company's advertising had become stale and that a makeover should start right away—and this would most likely mean hiring a new agency. He put the marketing campaign on... View Details
- 01 Jun 2013
- News
Five Bright Ideas
European Computer Driving License, a basic requirement for any IT job in Europe, which otherwise can cost as much as $500 per course.) English language, computer skills, and business management curricula are especially popular. Explains... View Details
- 06 Apr 2010
- First Look
First Look: April 6
were making decisions that made them more acceptable to customers given the particular social, cultural, and economic contexts within which they were embedded. Ownership Structure and the Cost of Corporate Borrowing Authors: Chen Lin, Yue... View Details
Keywords: Martha Lagace
- 01 Mar 2012
- News
Reinventing Radio Days
guaranteed new music they’ll enjoy, unlike recommendations based on more superficial data, such as purchasing patterns. Music stores were SBT’s customers, but Kennedy’s innovative idea was to reinvent SBT as a personalized Internet radio service (renamed Pandora) to be... View Details
- 01 Sep 2008
- News
Reality to News Biz: Drop Dead
what craigslist alone has done to the staple help-wanted ad. At the Washington Post, a 10-day placement that runs both in print and online costs $500; a 30-day run on craigslist costs $25. The Philadelphia... View Details