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  • 25 Feb 2014
  • First Look

First Look: February 25

When, and How Much to Entertain Consumers in Advertisements? A Web-based Facial Tracking Field Study By: Teixeira, Thales, Rosalind Picard, and Rana el Kaliouby Abstract—The presence of positive entertainment (e.g., visual imagery, upbeat music, humor) in TV View Details
Keywords: Sean Silverthorne
  • 09 Sep 2008
  • First Look

First Look: September 9, 2008

independent social rating agency and avoids selection issues by taking advantage of a natural experiment that arose when the agency expanded the scope of its ratings. We find empirical support for our... View Details
Keywords: Sean Silverthorne
  • Web

Morse and Polaroid’s Creative Ethos | Baker Library

trusted no one else as completely. 6 Victor McElheny maintains that Morse “had confidence and a talent for diplomacy, essential in moving a technical capability from the lab to the factory floor to the advertising View Details
  • 08 Jun 2010
  • First Look

First Look: June 8

(HHI), varies across the sectors comprising the industry, but all are within the range generally considered as indicative of a competitive industry. The data available allowed HHI to be calculated for the period 1977-2002 in the case of View Details
Keywords: Martha Lagace
  • 03 Mar 2009
  • First Look

First Look: March 3, 2009

status—on new venture growth. I propose that new firms can acquire legitimacy by mimicking the structures and ceremonial activities of established firms in their industry and status by affiliating with high-status entities. Using a unique panel dataset on a cohort of... View Details
Keywords: Martha Lagace
  • 05 May 2023
  • News

Fail Better

Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Dan Morrell: Every year, HBS selects a small handful of outstanding alums to receive its most important honor, the Alumni Achievement Award. This year's recipients work in finance, politics, biopharma, and... View Details
  • 06 Feb 2007
  • First Look

First Look: February 6, 2007

  Working PapersThe Rise of Business Forecasting Agencies in the United States Author:Walter A. Friedman Abstract This paper analyzes the rise of business and economic forecasting agencies in the United... View Details
Keywords: Martha Lagace
  • 02 Aug 2018
  • News

Can Marketing Help Halt the Heroin Epidemic?

advertising and marketing filled with stark depictions of the harsh realities of drug use. On this episode of Skydeck, Langford speaks with associate editor Julia Hanna about how they’ll craft these messages, how effective they can be—and... View Details
  • 25 Apr 2017
  • First Look

First Look at New Research, April 25

https://www.hbs.edu/faculty/Pages/item.aspx?num=52552 Coordination Frictions in Venture Capital Syndicates By: Nanda, Ramana, and Matthew Rhodes-Kropf Abstract—An extensive literature on venture capital has studied asymmetric information and View Details
Keywords: Sean Silverthorne
  • 19 Dec 2017
  • First Look

New Research and Ideas, December 19, 2017

relative importance of public agencies such as the National Institutes of Health (NIH) and different types of private firms in developing precision medicines. Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=53560... View Details
Keywords: Carmen Nobel
  • 01 Mar 2007
  • News

Letters to the Editor

very substantial product differentiation from their competition or, in the case of the “Truth” anti-tobacco campaign, no competition — just a villain that was an easy target. I don’t know if the agency pursued such clients as a conscious... View Details
  • 20 Sep 2016
  • First Look

September 20, 2016

(Parliament) called for reforms to limit the activities of corporate pyramids. Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/716060-PDF-ENG Harvard Business School Case 416-003 Big Spaceship: The Evolving Agency This case... View Details
Keywords: Sean Silverthorne
  • 21 Apr 2009
  • First Look

First Look: April 21, 2009

ratings that guide investors to select "socially responsible," and avoid "socially irresponsible," companies. We examine how several hundred firms respond to corporate environmental ratings issued by a prominent independent social rating View Details
Keywords: Martha Lagace
  • 26 Oct 2009
  • Lessons from the Classroom

The New Deal: Negotiauctions

Dealmaking Strategies for a Competitive Marketplace, is a reference to this phenomenon. Companies are telling their marketing managers, "Get your advertising spend down by 20 percent over the next 12 months," and so the... View Details
Keywords: by Julia Hanna
  • 10 Sep 2013
  • First Look

First Look: September 10

programming decisions and setting advertising rates? Nielsen had become the gold standard in the broadcast industry and felt confident in their data. Could Bluefin's system provide new insights to marketers and broadcasters? Or would it... View Details
Keywords: Sean Silverthorne
  • 17 May 2018
  • News

Creating Opportunity for Indian Entrepreneurs

Harsh Bhargava (MBA 1977) was visiting his hometown of Jaipur, India, in 1999 when tragedy struck. In the midst of an unemployment crisis during the Kargil War, the government advertised for 120 open positions in the nearby town of... View Details
Keywords: Jennifer Myers
  • 30 Jul 2013
  • First Look

First Look: July 30

313-095 Grupo ABC and Nizan Guanaes's Path from Brazil to the World Internationally recognized Brazilian Nizan Guanaes, co-founder of Grupo ABC, a rapidly growing global advertising firm ranked 18th in 2011, had aspirations to be in the... View Details
Keywords: Anna Secino
  • 28 Aug 2012
  • First Look

First Look: August 28

512-010 The Mekanism case introduces students to a digital media production company specialized in creating viral marketing campaigns for advertising agencies and their clients (e.g., Microsoft, AXE, eBay,... View Details
Keywords: Sean Silverthorne
  • 08 Oct 2013
  • First Look

First Look: October 8

mitigate the agency problems that arise when firms expand their operations across borders. This paper contributes to the literature by showing that the external information environment helps MNCs mitigate information frictions within the... View Details
Keywords: Sean Silverthorne
  • 01 Sep 2015
  • First Look

First Look -- September 1, 2015

lifecycles. Publisher's link: http://papers.ssrn.com/sol3/papers.cfm?abstract_id=2338575 June 22, 2015 Harvard Business Review Is Programmatic Advertising the Future of Marketing? By: Rayport, Jeffrey F. Abstract—No abstract available... View Details
Keywords: Sean Silverthorne