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- All HBS Web
(1,981)
- News (326)
- Research (1,274)
- Events (10)
- Multimedia (26)
- Faculty Publications (853)
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- 01 Dec 2009
- News
Taking the Plunge
pursuing a strategy for the Washlet were “gung ho” and suggested a variety of tactics. Students liked TOTO’s “Clean is Happy” advertising campaign but generally agreed that the company needs to start by simply getting as many people to... View Details
- 01 Jun 2007
- News
KPMG for Mayor!
successful firms or nonprofits would get free advertising through the popular press, eliminating their need for private marketing while increasing their ability to win elections in other locales around the world. Citizens in mismanaged... View Details
- 01 Sep 2010
- News
Fair Trade
over the years. The importance of women as consumers, in particular, has led to a long-standing critique of the industry as an instrument for the oppression of women by men (and their corporations). Feminist writers have regularly blamed its View Details
- 01 Jun 2000
- News
Going Public: Christopher S. Yeh
then rent to marketers, who send our members online advertisements that match their stated interests and activities." So what's in it for members? ClickDough shares with them at least 50 percent of the revenues it earns from advertisers,... View Details
Keywords: Garry Emmons
- 01 Oct 2000
- News
Linda B. Kanner: All in the Family
some HBS classes, including those in which edu.com was developed as a business plan. After moving back home to launch his company, Adam didn't look far for his first partner. "I was doing some consulting work and considering opportunities in View Details
Keywords: Julia Hanna
- 01 Jun 2014
- News
Faculty Q&A: The Cup Runneth Over
traditional marketing and advertising activities in conjunction with the Cup, as long as they don't impinge on the rights of the sponsors. But over the years, even as FIFA goes to great lengths to keep the Cup free of unauthorized... View Details
Keywords: Garry Emmons
- 01 Dec 2013
- News
Case Study: Citizen Buffett
price. Included is a summary of US newspapers' diminished circulation and advertising revenues over the past decade, as readers turned from print to more immediate sources of news. Coupled with rising printing, paper, and labor costs, the... View Details
- 01 Sep 2010
- News
You’ve Been YouTubed
are. You can’t hope to project an idealized version of the truth.” The old rules of marketing and advertising still apply, too: “The genius is not in the choice of medium: in the simple idea of using social media to fight social media,”... View Details
- 01 Dec 2011
- News
Knowing the Score
always wind up being the best operators of a new business. I have been fascinated with ways companies brand themselves ever since my first-year Marketing class. That exposure informed many of my interview questions aimed at exploring ESPN’s near-legendary “This Is... View Details
- 01 Oct 2000
- News
Books
longest-running and most successful media strategy in U.S. advertising history," according to Advertising Age. McCraw reminds readers that despite the present-day size of behemoths such as McDonald's and... View Details
- 01 Sep 2008
- News
Where Are They Now?
he also spearheaded the effort to open the School’s MBA Program to women. “Marty was a terrific teacher,” recalls HBS professor emeritus Stephen A. Greyser, a former MBA student of Marshall’s and his successor in teaching the Advertising... View Details
- 01 Dec 1999
- News
Pearson Hunt
advertising - and returned to my academic work after 1946. (Now an emeritus professor at HBS, Pearson Hunt is enjoying an active retirement from his home in Cambridge.) View Details
Keywords: Pearson Hunt
- 01 Jun 2002
- News
Ads Improve Consumer Decisions
Advertising can be good for you! Sounds fishy to the average consumer, but it's implied by conclusions from research by HBS associate professor Bharat Anand and his colleague, Ron Shachar, of Tel Aviv University. The pair began by... View Details
Keywords: Laura Singleton (MBA 1988)
- 01 Jun 2013
- News
Five Bright Ideas
organization is involved, we charge. Advertising also brings in revenue." ALISON enables potential employers to immediately test the skill of certificate-holding ALISON graduates through 20-question "flash tests" that assess their... View Details
- 15 Dec 2015
- News
The Year in Ideas 2015
it resists bruising. For consumers, that means increased convenience—potatoes can be prepped in advance—and reduced food waste. The White Russet marketing campaign is unique, too. When the company introduced the potatoes into supermarkets last summer, the packaging... View Details
- 01 Mar 2014
- News
Insight: Yenball
advertising over his first four years with the club. Matsui's presence reportedly brought $500 million in five years to New York City, measured by everything from hotel bookings to restaurant sales. Of course, no amount of marketing in... View Details
- 01 Jun 2007
- News
Alumni Books
pioneering inventions — from the first mass-produced economy car to the push-button radio — and breakthroughs in broadcasting and advertising made them wealthy and famous, as did their ownership of the Cincinnati Reds. View Details
- 01 Sep 2004
- News
Charles Stoddard (MBA 1969)
community. Our second-largest shareholder was so enamored by this that he wanted me to advertise it. I absolutely refused. I always followed the theory that if someone else toots your horn, the noise travels twice as far. Grand Bank was... View Details
Keywords: Finance
- 01 Dec 2012
- News
The Billion-Dollar Question
to summer camp. My HBS classmate Jeff Hicks could have inched his way to a billion dollars by sticking with his hugely successful advertising firm. Instead, as other HBS alumni have done, he took his wife and three kids on a one-year,... View Details
- 17 Oct 2009
- News