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- All HBS Web
(1,977)
- News (326)
- Research (1,270)
- Events (10)
- Multimedia (26)
- Faculty Publications (851)
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- 01 Mar 2007
- News
Microsoft’s Ballmer Makes His Pitch
conducted, and developing platforms to promote digital reading. “It’s stunning that we still read so much on paper,” said Ballmer. In addition, the company will push forward with major efforts to build its online search and advertising... View Details
- 01 Dec 2006
- News
One-on-One with Jeff Hicks
HICKS Illustration by Joe Ciardiello Jeff Hicks (MBA ’97) arrived at HBS with ten years of experience as an advertising executive at Leo Burnett in Chicago. Disillusioned with the trend toward “unbundling” agencies into different... View Details
- 01 Jun 1998
- News
Diversity and Community
the company to make more of an outreach to such customers. IBM responded with a special advertising campaign that resulted in more business and spurred the company's thinking about potential, untapped applications and uses for its... View Details
Keywords: Garry Emmons
- 01 Oct 2000
- News
Timothy G. Brier: The Price is Right
represented a substantial barrier to entry to any competitors, our long-term success would depend on customer service, scalability, and building the brand. While practically every other dot-com chose to advertise on the Internet, we saw... View Details
Keywords: James E. Aisner
- 01 Dec 2017
- News
Case Study: The Doctor Deficit
small, regional employment agencies have existed in the space for decades. But Nomad’s digital marketplace is an innovation, allowing clinicians to advertise their availability and health care institutions to View Details
Keywords: April White
- 01 Jun 2008
- News
New Face at Facebook
advertising arm, which generates more than half its revenue and employs thousands of people. In addition to developing an advertising network for Facebook, she will be in charge of marketing and human... View Details
- 01 Jun 2016
- News
Alumni and Faculty Books for June 2016
Fabufestan Exposés-Book I by Ralph Hancox (PMD 26) (Fictive Press) The adventures of Gregor “Legs” Morowitz, on parole and virtually destitute, after he is offered his old job back at a Canadian boutique documentary and advertising... View Details
- 01 Oct 1996
- News
Lasting Impressions
limited in investment banking in the 1970s, ended up working in advertising for a number of years before starting her own successful real-estate business in Washington, D.C. "I don't take orders well," she laughs. "As time went on, it... View Details
Keywords: Deborah E. Blagg
- 01 Sep 2003
- News
The Kids Are Alright: Alumni Children Crack Case
pop-up ads on most sites. Instead, its “immersive” advertising was more like the product placements common to television and movies — sponsors’ products or messages appear in the context of the site’s games and activities.) As the class... View Details
- 19 Sep 2016
- News
Thomas S. Murphy (MBA 1949)
times, and I had given the finest presentation he had ever heard,” recalls Murphy. “That cold call—and HBS—set me on a path to building my self-confidence and developing the skills to succeed in business.” After graduating as a Baker Scholar, Murphy worked in View Details
- 01 Mar 2019
- News
Ask the Expert: Auto Pilot
driverless? Is it an advertising space? A connected entertainment center? A personal transportation sanctuary? —Jeff Zeller (MBA 2016) KAPOOR: The internal space will be very different. Up until now, cars have been designed for a scenario... View Details
- 01 Oct 2013
- News
Banking on Africa's Future
advertising company from Independent News & Media, an Ireland-based media company that decided to focus on the United Kingdom, and Shell's downstream fuel business (e.g., gas stations, commercial fuels, aviation, marine) as Shell moves... View Details
- 01 Sep 2017
- News
The Biggest Industry You’ve Never Heard Of
both those you might expect, such as NASCAR, and some that are more surprising, such as Sallie Mae. And slowly, larger advertisers like Coca-Cola have entered the market. “I still have to explain what esports is sometimes, but then I tell... View Details
- 04 Sep 2019
- News
Giving Live Sports Another Dimension
scavenger hunts—think Pokémon Go—and track down virtual badges to win prizes. The possibilities for advertising and marketing are endless. Point your phone at an ad and get a virtual coupon for 10 percent off at the concession stands;... View Details
- 28 Feb 2025
- News
Alumni Startup Enters the Shark Tank
This Friday night, Remento enters the Shark Tank. The startup, cofounded by CEO Charlie Greene (MBA 2021) in 2021, will be featured on this week’s episode of the long-running business show, pitching its “no-write life story book” vision to Sharks at 8/7c on ABC. We... View Details
- 02 Jan 2018
- News
Reconsidering Retirement
store in New Jersey; the son accompanied him on buying trips to New York and watched him negotiate for the best merchandise and price. He had even launched his own successful business before arriving at HBS: a birthday cake delivery service that View Details
- 01 Dec 2009
- News
Taking the Plunge
pursuing a strategy for the Washlet were “gung ho” and suggested a variety of tactics. Students liked TOTO’s “Clean is Happy” advertising campaign but generally agreed that the company needs to start by simply getting as many people to... View Details
- 01 Jun 2007
- News
KPMG for Mayor!
successful firms or nonprofits would get free advertising through the popular press, eliminating their need for private marketing while increasing their ability to win elections in other locales around the world. Citizens in mismanaged... View Details
- 01 Oct 1997
- News
Shaping the Way Business Does Business: HBR at 75
magazine has maintained an unwavering commitment to high editorial standards and has retained its cachet. Today, HBR's key business indicators - subscriptions, renewals, and advertising pages - "are higher than ever," says Stone. "It's a... View Details
- 01 Sep 2007
- News
A Man of Influence
recounts his days at HBS, admitting, “I came to Harvard with an insouciant assumption that I would be first in the class. As it turned out, I had to ride at full gallop just to stay the course.” Not long after HBS, Valenti and a partner launched their own View Details