Active Choice - Publications - Faculty & Research

16 May 2000
Research & Ideas

Getting the Message: How the Internet is Changing Advertising

help corporations build relationships between their brands and their customers in the online marketspace. The Price Of Privacy The power of these new technologies and their ability to shadow an individual's online choices and habits are... View Details

Keywords: by Susan Young

09 Jun 2021
Research & Ideas

How Tennis, Golf, and White Anxiety Block Racial Integration

White people often feel anxious about interacting with non-Whites, and they go out of their way to erect barriers to reduce contact with minorities, according to new research. When routinely making choices about where to live, work,... View Details

Keywords: by Jay Fitzgerald

11 May 2009
Research & Ideas

The IT Leader’s Hero Quest

Students are invited to walk in the shoes of the CIO and become active participants in making these decisions and creating new knowledge about IT leadership through classroom discussion and debate. We want to send the signal that this is... View Details

Keywords: by Martha Lagace

06 Dec 2017
What Do You Think?

Is It Time To Break Up Amazon, Apple, Facebook, or Google?

entity be able to thrive if denuded to some extent from the parent platform economies and technologies?” LockedOnLeaders asked how Google or FB could actually be broken up. “They own the virtual real estate, and I don’t see how you take that away from them,” he wrote.... View Details

Keywords: by James Heskett; Technology; Web Services

05 May 2008
Research & Ideas

Connecting with Consumers Using Deep Metaphors

varied the set of customers or consumers being studied were in other ways. It was as if we had identified a secret code of thought. The seven deep metaphors discussed in Marketing Metaphoria are those appearing most often across a variety of products ranging from the... View Details

Keywords: by Martha Lagace; Consumer Products

23 Apr 2018
Research & Ideas

Sponsorship Programs Could Actually Widen the Gender Gap

mentorship on steroids. While a mentor may provide valuable career advice and an empathetic ear, a sponsor will actively advocate for a protégé’s career—formally and publicly recommending her for high-profile projects or job promotions.... View Details

Keywords: by Carmen Nobel

24 Nov 2015
Research & Ideas

Developing Your Next CEO for the Family Business

as CEO. I agree but CEO selection is more complex for family companies. Options for Family Companies In family companies, you also have the choice of family and non-family successors, giving you four broad View Details

Keywords: Re: Andi Wang; Retail; Auto

15 Nov 2018
Book

Can the Global Food Industry Overcome Public Distrust?

JamesBrey Food is the largest segment of the global economy. It is also widely recognized as more critical for human health than any pharmaceutical drug on the planet. But significant changes in the industry are making people lose trust in many institutions involved in... View Details

Keywords: by Sean Silverthorne; Agriculture & Agribusiness

15 Jul 2019
Book

Many Executives Are Afraid of Finance. Here's How They Can Gain Confidence

have been the preferred method. Is this good or bad? Desai: Much as free cash flow was a little-used metric 30 years ago and is now dominant, the capital allocation problem is now the dominant financial frame on a business. In the book, I lay out the View Details

Keywords: by Dina Gerdeman

18 Sep 2012
First Look

First Look: September 18

as consumers and employees (what we buy, how we manage others) to the choices that we make more broadly as human beings (who we date, how we deal with friendships). From my research, we see when a mismatch is most likely to occur between... View Details

Keywords: Sean Silverthorne

02 Jun 2021
Research & Ideas

A Rare Find in Health Care: A Simple Solution to Racial Inequity

gaps remained. By 2010, half of the difference in survival rates came down to the particular hospital choices of Black and white patients within the same ZIP code. Black patients were more likely to receive care at hospitals with lower... View Details

Keywords: by Michael Blanding; Health

Research Summary

Research

The founding and expansion of new firms is central to innovation and economic growth, but the determinants of a new idea’s success are difficult to ascertain. The decision to form a new firm and its ultimate outcome are impacted by ownership structure, financing... View Details

15 Oct 2001
Research & Ideas

What You Don’t Know About Making Decisions

But take care not to double count. Go-no-go choices involve only one option and don't qualify as two alternatives. Assumption Testing. "Facts" come in two varieties: those that have been carefully tested and those that have been... View Details

Keywords: by David A. Garvin & Michael A. Roberto

22 Feb 2021
Book

Reaching Today's Omnichannel Customer Takes a New Sales Strategy

them, do them differently, and supplement them with other activities that I discuss in the book. Also, required competencies are changing. Omnichannel buying makes the selling company more transparent to customers, who can “touch” that... View Details

Keywords: by Kristen Senz

03 Jan 2017
First Look

January 3, 2017

a simple model of populism as the rejection of “disloyal” leaders. We show that adding the assumption that people are worse off when they experience low income as a result of leader betrayal (than when it is the result of bad luck) to a simple voter View Details

Keywords: Carmen Nobel

30 Jan 2020
Research & Ideas

The Upside of Highlighting a Product's Downsides

When booking an international flight, the choice often comes down to “expensive but direct” or “cheap with connections.” But what if an airline warned customers that the direct flight was frequently delayed? Would customers appreciate... View Details

Keywords: by Danielle Kost

13 Jan 2021
Research & Ideas

How 'Small C' Change Can Beat Large-Scale Rebuilding

the team. Flick’s trust paid off: While Müller did not score any goals at the beginning of the season, he frequently supported his colleagues with 0.7 assists per game as the key player for Munich’s turnaround. In the corporate world, it is often an obvious View Details

Keywords: by Boris Groysberg, Sascha L. Schmidt, and Sebastian Flegr; Sports

08 Feb 2021
Book

How to Make the World Better, Not Perfect

toward racial equity more recently, he began to feel uncomfortable helping only people who were bold enough to ask for this favor. After all, while social science research shows most people do not actively harm members of other racial,... View Details

Keywords: by Michael Blanding

15 Oct 2007
Research & Ideas

Businesses Beware: The World Is Not Flat

Isdell) have pointed out, business has not been very active in trying to counter the antiglobalizers. In terms of public discourse and action, in particular, I'd recommend the following steps for companies that favor greater integration... View Details