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Show Results For
- All HBS Web
(621)
- People (2)
- News (153)
- Research (370)
- Events (2)
- Multimedia (7)
- Faculty Publications (228)
- June 2015 (Revised January 2017)
- Case
Accor: Strengthening the Brand with Digital Marketing
By: Jill Avery, Chekitan S. Dev and Peter O'Connor
Accor, the world's leading hotel operator with a portfolio of fourteen hospitality brands (including Sofitel and Novotel) in 92 countries, prided itself on living up to its motto, "To open new frontiers in hospitality." Accor was indeed contemplating how to do just... View Details
Keywords: Digital; Hospitality; Branding; Brand Management; Marketing; Brands and Branding; Marketing Channels; Marketing Communications; Marketing Strategy; E-commerce; Accommodations Industry; Accommodations Industry; Accommodations Industry; Europe; France
Avery, Jill, Chekitan S. Dev, and Peter O'Connor. "Accor: Strengthening the Brand with Digital Marketing." Harvard Business School Case 315-138, June 2015. (Revised January 2017.)
- April 2020 (Revised June 2020)
- Case
Oriental Land Co., Ltd.—Tokyo Disney Resort
By: Ramon Casadesus-Masanell and Akiko Kanno
This case describes the history of Oriental Land Co. Ltd.’s (OLC's) Tokyo Disney Resort (TDR), its operations, the extent of vertical integration, and the challenges it faced in 2018 as OLC's chairman and CEO, Toshio Kagami, contemplated how best to deal with... View Details
Keywords: Strategy For Multi-business Firm; Business Models; Growth; Theme Parks; Disney; Disney Parks; Licensing; Royalties; Two-part Tariffs; Oriental Land Co.; Tokyo Disneyland; Tokyo DisneySea; Tokyo Disney Resort; Tokyo Disney; Growth Strategy; Hotels; Hotel Industry; Partnership; Development; Attractions; Rides; Urayasu; Kagami; Congestion; Pricing; Amusement Parks; Amusement Park Industry; Brand; Branding; History; OLC; Corporate Strategy; Competitive Strategy; Business History; Price; Retention; Growth and Development; Growth and Development Strategy; Brands and Branding; Agreements and Arrangements; Contracts; Operations; Vertical Integration; Problems and Challenges; Partners and Partnerships; Business Strategy; Expansion; Rail Transportation; Transportation Networks; Accommodations Industry; Entertainment and Recreation Industry; Tourism Industry; Asia; Japan; Tokyo; United States
Casadesus-Masanell, Ramon, and Akiko Kanno. "Oriental Land Co., Ltd.—Tokyo Disney Resort." Harvard Business School Case 720-460, April 2020. (Revised June 2020.)
- 04 Dec 2019
- Book
Creating the Experimentation Organization
When customers log onto Booking.com—the world’s largest online accommodations platform—they might naturally assume they are seeing the same website as every other customer logged on at the same time. In fact, Booking is running... View Details
Keywords: by Michael Blanding
- Web
Cotting House | About
faculty and staff. The three-story, 16,747-square-foot Georgian Revival-style, brick-and-wood structure was designed to accommodate the expansion of the School’s International Teachers Program (ITP) and other international projects in the... View Details
- February 2018 (Revised October 2020)
- Case
The Marriott-Starwood Merger: Navigating Brand Portfolio Strategy and Brand Architecture
By: Jill Avery, Chekitan S. Dev and Laure Mougeot Stroock
In September 2016, Marriott completed its $13.3 billion acquisition of Starwood Hotels & Resorts, which added 11 brands to its already robust 19 hotel brand portfolio. Tina Edmundson, Marriott's global brand officer, was charged with making sense of the brand portfolio... View Details
Keywords: Brand Management; Brand Architecture; Brand Portfolio; Merger; Hospitality Industry; Services Marketing; Branded House; House Of Brands; Sub-branding; Marketing; Marketing Strategy; Brands and Branding; Mergers and Acquisitions; Consumer Behavior; Advertising; Accommodations Industry; Accommodations Industry; Accommodations Industry; United States; North America; Europe; Asia
Avery, Jill, Chekitan S. Dev, and Laure Mougeot Stroock. "The Marriott-Starwood Merger: Navigating Brand Portfolio Strategy and Brand Architecture." Harvard Business School Case 518-081, February 2018. (Revised October 2020.)
- 04 Feb 2022
- Book
Beyond the Cold War: Reinventing Socialism in 5 Countries
Although many view socialism through the rigid lens of Soviet orthodoxy, it has always been a work in progress and an evolving and adaptable ideology on a global scale, says Harvard Business School Marvin Bower Associate Professor Jeremy Friedman. In his new book, Ripe... View Details
Keywords: by Dina Gerdeman
- Web
HBS - Financials | Supplemental Financial Information
year earlier. The School’s staff grew to a budgeted 1,325 FTEs in fiscal 2022, from 1,289 in the prior year. To capitalize on new opportunities, the School invested to expand the faculty, increase Information Technology staffing to View Details
- 14 Jul 2022
- Research & Ideas
When the Rubber Meets the Road, Most Commuters Text and Email While Driving
sensors. Cars will likely become more automated over time as new technologies and features are introduced, the researchers note. "There is clearly a lot to do in car design, but perhaps even more broadly, to accommodate the fact that we... View Details
Keywords: by Jay Fitzgerald
- 01 Jun 2023
- News
An Engine of Innovation
Startup life can often feel like a solo sport, says Matt Segneri (MBA 2010), the Bruce and Bridgitt Evans Executive Director of the Harvard Innovation Labs: “What the three labs in our ecosystem do is to make building a venture something that happens within a truly... View Details
Keywords: Jennifer Gillespie
- 01 May 2020
- What Do You Think?
Does Remote Work Mix with Organizational Culture?
coverage from Working Knowledge Even before the COVID-19 pandemic, Critical Mass for some months was in the process of implementing a new program for remote work called Liquid. Nearly 10 percent of its talent now works from home. The intent is to View Details
Keywords: by James Heskett
- Web
Drug & Alcohol Policy | About
of alcohol at any given event to accommodate one (1) drink per hour for each guest. State law requires all guests to show valid photo identification before being served (a driver’s license, valid passport, or military ID). In the... View Details
- Web
On Campus Logistics - Recruiting
one of your interviewers require accommodations to participate fully, please indicate their needs so we can make the appropriate arrangements. Catering: HBS does not permit catering on-campus. Event Audiovisual Equipment (A/V):... View Details
- 10 Sep 2001
- What Do You Think?
Do MBAs Need More Street Smarts?
sniffing the traps a mile away ... seeing through BS ... smelling falsehood" (Anonymous), are "able to accommodate ... to a new environment ... globalization is forcing a more general definition of street smarts" (Shankar... View Details
Keywords: by James Heskett
- October 2014 (Revised August 2018)
- Case
Caesars Entertainment
By: Janice H. Hammond and Aldo Sesia
This case describes the introduction of a regression analysis model for forecasting guest arrivals to Caesars Palace hotel in Las Vegas, Nevada. The company will use the forecast to staff the front desk in the hotel. The staff is unionized and the company has little... View Details
Keywords: Forecasting; Staffing; Gaming; Gaming Industry; Hotel Industry; Decision Making; Forecasting and Prediction; Human Resources; Selection and Staffing; Entertainment; Games, Gaming, and Gambling; Operations; Service Delivery; Service Operations; Accommodations Industry; Accommodations Industry; Accommodations Industry; Accommodations Industry; Las Vegas
Hammond, Janice H., and Aldo Sesia. "Caesars Entertainment." Harvard Business School Case 615-031, October 2014. (Revised August 2018.)
- 26 Mar 2024
- Blog Post
IFC India: Financing the Climate Transition in India
million people daily with economic opportunities and essential services. As the city has grown, BEST is putting significant effort into expanding its transport options to accommodate increased demand for transportation. Key Objectives:a.... View Details
- 16 May 2000
- Research & Ideas
The Simple Economics of Open Source
will emerging languages continue to accommodate this modularization? Lerner and Tirole also wonder whether open source projects can handle so many contributors jumping on the bandwagon. How will project leaders sift through all the... View Details
- 30 Jul 2001
- What Do You Think?
What’s the Future of Corporate Governance?
predictors for (the) future success of a company," he suggests that these measures have to be viewed with a long-term lens, one that accommodates the fact in the short-run, managements may take actions to reduce costs and the size of... View Details
Keywords: by James Heskett
- Web
2022 Reunion Presentations - Alumni
at how CS50's pedagogy and technology has evolved to accommodate students in Cambridge, Allston, New Haven, and beyond, particularly during COVID-19. Participants will leave with a newfound appreciation of what online education can and... View Details
- Web
HBS - Financials | Supplemental Financial Information
13,101 in fiscal 2021, a 20 percent increase over the prior year. The group also delivered virtual custom programs in a range of industries, piloting new delivery models that accommodated the needs of clients to reach large-scale... View Details
- June 2016 (Revised March 2017)
- Technical Note
Disintermediation in Two-Sided Marketplaces
By: Benjamin Edelman and Philip Hu
Two-sided marketplaces often risk disintermediation: users may rely on the marketplace to find each other but then perform related future transactions—or even the current transaction—without the platform’s involvement and without paying any fees the platform may... View Details
Keywords: Disintermediation; Strategic Behavior; Circumvention; Undercutting; Uber; Airbnb; Handy; Upwork; Etsy; eBay; Monster.com; Google; Competitive Strategy; Multi-Sided Platforms; Marketplace Matching; Accommodations Industry; Accommodations Industry; Accommodations Industry; Accommodations Industry
Edelman, Benjamin, and Philip Hu. "Disintermediation in Two-Sided Marketplaces." Harvard Business School Technical Note 917-004, June 2016. (Revised March 2017.) (request a courtesy copy.)