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  • 12 Oct 2022
  • Blog Post

11 Stories from HBS PRIDE for National Coming Out Day

ups-and-down of my friendships or relationships. I drew lines between who was allowed to know and who wasn’t. And in my career, I shamelessly allowed myself to work for people who did not affirm who I was. Doing all this having to View Details
  • June 2015 (Revised January 2017)
  • Case

Accor: Strengthening the Brand with Digital Marketing

By: Jill Avery, Chekitan S. Dev and Peter O'Connor
Accor, the world's leading hotel operator with a portfolio of fourteen hospitality brands (including Sofitel and Novotel) in 92 countries, prided itself on living up to its motto, "To open new frontiers in hospitality." Accor was indeed contemplating how to do just... View Details
Keywords: Digital; Hospitality; Branding; Brand Management; Marketing; Brands and Branding; Marketing Channels; Marketing Communications; Marketing Strategy; E-commerce; Accommodations Industry; Accommodations Industry; Accommodations Industry; Europe; France
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  • April 2020 (Revised June 2020)
  • Case

Oriental Land Co., Ltd.—Tokyo Disney Resort

By: Ramon Casadesus-Masanell and Akiko Kanno
This case describes the history of Oriental Land Co. Ltd.’s (OLC's) Tokyo Disney Resort (TDR), its operations, the extent of vertical integration, and the challenges it faced in 2018 as OLC's chairman and CEO, Toshio Kagami, contemplated how best to deal with... View Details
Keywords: Strategy For Multi-business Firm; Business Models; Growth; Theme Parks; Disney; Disney Parks; Licensing; Royalties; Two-part Tariffs; Oriental Land Co.; Tokyo Disneyland; Tokyo DisneySea; Tokyo Disney Resort; Tokyo Disney; Growth Strategy; Hotels; Hotel Industry; Partnership; Development; Attractions; Rides; Urayasu; Kagami; Congestion; Pricing; Amusement Parks; Amusement Park Industry; Brand; Branding; History; OLC; Corporate Strategy; Competitive Strategy; Business History; Price; Retention; Growth and Development; Growth and Development Strategy; Brands and Branding; Agreements and Arrangements; Contracts; Operations; Vertical Integration; Problems and Challenges; Partners and Partnerships; Business Strategy; Expansion; Rail Transportation; Transportation Networks; Accommodations Industry; Entertainment and Recreation Industry; Tourism Industry; Asia; Japan; Tokyo; United States
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  • Web

Balancing Work & Life - Alumni

And what accommodations can be made for personal interests, from physical fitness to non-profit volunteering, and more? The answers, of course, will vary from person to person, and at different stages in any individual’s life. But it’s... View Details
  • 01 Sep 2003
  • News

Larry Murphy

It was reading a Life magazine article (Ann Moore, take note) about Eastern colleges that helped propel Lawrence P. Murphy from a small town in Missouri to Williams College, followed by HBS. In 1985, after positions at Citibank, Bain, and Marriott, Murphy was hired by... View Details
Keywords: Garry Emmons; Accommodation; Accommodation
  • February 2018 (Revised October 2020)
  • Case

The Marriott-Starwood Merger: Navigating Brand Portfolio Strategy and Brand Architecture

By: Jill Avery, Chekitan S. Dev and Laure Mougeot Stroock
In September 2016, Marriott completed its $13.3 billion acquisition of Starwood Hotels & Resorts, which added 11 brands to its already robust 19 hotel brand portfolio. Tina Edmundson, Marriott's global brand officer, was charged with making sense of the brand portfolio... View Details
Keywords: Brand Management; Brand Architecture; Brand Portfolio; Merger; Hospitality Industry; Services Marketing; Branded House; House Of Brands; Sub-branding; Marketing; Marketing Strategy; Brands and Branding; Mergers and Acquisitions; Consumer Behavior; Advertising; Accommodations Industry; Accommodations Industry; Accommodations Industry; United States; North America; Europe; Asia
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  • 04 Dec 2019
  • Book

Creating the Experimentation Organization

When customers log onto Booking.com—the world’s largest online accommodations platform—they might naturally assume they are seeing the same website as every other customer logged on at the same time. In fact, Booking is running... View Details
Keywords: by Michael Blanding
  • Web

Cotting House | About

faculty and staff. The three-story, 16,747-square-foot Georgian Revival-style, brick-and-wood structure was designed to accommodate the expansion of the School’s International Teachers Program (ITP) and other international projects in the... View Details
  • 04 Feb 2022
  • Book

Beyond the Cold War: Reinventing Socialism in 5 Countries

Although many view socialism through the rigid lens of Soviet orthodoxy, it has always been a work in progress and an evolving and adaptable ideology on a global scale, says Harvard Business School Marvin Bower Associate Professor Jeremy Friedman. In his new book, Ripe... View Details
Keywords: by Dina Gerdeman
  • Web

HBS - Financials | Supplemental Financial Information

year earlier. The School’s staff grew to a budgeted 1,325 FTEs in fiscal 2022, from 1,289 in the prior year. To capitalize on new opportunities, the School invested to expand the faculty, increase Information Technology staffing to View Details
  • 01 Jun 2023
  • News

An Engine of Innovation

and faculty chair of the joint MS/MBA program in the life sciences]. We can accommodate about 10 to 12 tenant teams, which receive below-market-rent space for up to two years. On the first floor, there is general coworking space and on... View Details
Keywords: Jennifer Gillespie
  • 10 Sep 2001
  • What Do You Think?

Do MBAs Need More Street Smarts?

sniffing the traps a mile away ... seeing through BS ... smelling falsehood" (Anonymous), are "able to accommodate ... to a new environment ... globalization is forcing a more general definition of street smarts" (Shankar... View Details
Keywords: by James Heskett
  • 14 Jul 2022
  • Research & Ideas

When the Rubber Meets the Road, Most Commuters Text and Email While Driving

sensors. Cars will likely become more automated over time as new technologies and features are introduced, the researchers note. "There is clearly a lot to do in car design, but perhaps even more broadly, to accommodate the fact that we... View Details
Keywords: by Jay Fitzgerald
  • 30 Jul 2001
  • What Do You Think?

What’s the Future of Corporate Governance?

predictors for (the) future success of a company," he suggests that these measures have to be viewed with a long-term lens, one that accommodates the fact in the short-run, managements may take actions to reduce costs and the size of... View Details
Keywords: by James Heskett
  • Web

HBS - Financials | Supplemental Financial Information

13,101 in fiscal 2021, a 20 percent increase over the prior year. The group also delivered virtual custom programs in a range of industries, piloting new delivery models that accommodated the needs of clients to reach large-scale... View Details
  • 01 May 2020
  • What Do You Think?

Does Remote Work Mix with Organizational Culture?

coverage from Working Knowledge Even before the COVID-19 pandemic, Critical Mass for some months was in the process of implementing a new program for remote work called Liquid. Nearly 10 percent of its talent now works from home. The intent is to View Details
Keywords: by James Heskett
  • Web

Drug & Alcohol Policy | About

of alcohol at any given event to accommodate one (1) drink per hour for each guest. State law requires all guests to show valid photo identification before being served (a driver’s license, valid passport, or military ID). In the... View Details
  • Web

On Campus Logistics - Recruiting

one of your interviewers require accommodations to participate fully, please indicate their needs so we can make the appropriate arrangements. Catering: HBS does not permit catering on-campus. Event Audiovisual Equipment (A/V):... View Details
  • 26 Mar 2024
  • Blog Post

IFC India: Financing the Climate Transition in India

million people daily with economic opportunities and essential services. As the city has grown, BEST is putting significant effort into expanding its transport options to accommodate increased demand for transportation. Key Objectives:a.... View Details
  • 16 May 2000
  • Research & Ideas

The Simple Economics of Open Source

will emerging languages continue to accommodate this modularization? Lerner and Tirole also wonder whether open source projects can handle so many contributors jumping on the bandwagon. How will project leaders sift through all the... View Details
Keywords: by Martha Lagace; Technology