＂Jobs To Be Done - Publications - Faculty & Research

02 Dec 2019
News

A Long-Standing Commitment to Global Understanding

Tom (MBA 1969) and Patricia Barry It was a given in Tom Barry’s family that, having done well in math and science in high school, he would pursue a degree in a related field as a student at Yale. But during his junior year, the Ohio... View Details

06 Oct 2010
Research & Ideas

John Kotter: Four Ways to Kill a Good Idea

genuinely good plan, pursuing a great idea, or making a needed vision a reality might be filled with frightening risks—even though that is not really the case. There are all sorts of ways to create fear. You... View Details

Keywords: by John Kotter & Lorne A. Whitehead

05 Aug 2015
News

Mobilizing the Public to Fight Bribery

citizens, businesses, and the government fight corruption and bribery in the Philippines. Motte-Munoz, who is half-Filipino and half-French, grew up in London, Paris, and Zurich, but spent up to four months each year with his family... View Details

Keywords: Constantine von Hoffman; Executive, Legislative, and Other General Government Support; Government

06 Feb 2025
News

How to Judge Your Next Job

Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Dan Morrell: Clay Christensen was a legendary professor and thinker and his “Jobs to Be Done” theory—this idea that customers buy products to solve problems—was one of his iconic intellectual contributions.... View Details

19 Aug 2002
Research & Ideas

Here Comes Internet2—Time to Shed Dot Vertigo

IT that is not quite justified, based on all the work that continues to be done around the world, he said. Managers need to understand the... View Details

Keywords: by Martha Lagace

04 May 2015
Research & Ideas

Need to Solve a Problem? Take a Break From Collaborating

population is not who would be hired to solve intelligence problems for the Department of Defense." In terms of seeking out unique facts, the results showed that the most-clustered groups gathered 5... View Details

Keywords: by Carmen Nobel; Video Game; Web Services

13 May 2002
Book

Bringing the Master Passions to Work

If passions are the masters of reason—as David Hume (1960) believed—then they have done a remarkable job at getting us to believe in their benign nature—their outright subservience View Details

Keywords: by Mihnea C. Moldoveanu & Nitin Nohria

09 Nov 2022
In Practice

COP27: What Can Business Leaders Do to Fight Climate Change Now?

The US government’s newly passed Inflation Reduction Act will direct $370 billion toward advancing renewal energy and reducing greenhouse gas emissions—the country's largest investment in fighting climate change so far. As business and government leaders around the... View Details

Keywords: by Lynn Schenk and Danielle Kost

18 Nov 2010
Research & Ideas

GM’s IPO: Back to the Future

changing competitive landscape, consumers who may not have considered buying a GM vehicle over the past decade may now be inclined to do so again. What the company has done in... View Details

Keywords: by Staff; Auto

01 Sep 2008
News

Reality to News Biz: Drop Dead

rebrand as Gordon Gekko or Lumbergh from Office Space. No, mon frère, I wanted to emerge as a more Rolodexed, numbers-savvy, overall better business journalist. Plus, I’d be riding out a nasty media-sector... View Details

Keywords: Roben Farzad; journalism; Publishing Industries (except Internet); Information

15 Sep 2020
News

How To Make Diversity a Reality

Subscribe on iTunes Subscribe on Spotify More Skydeck episodes “We have been very successful at finding people of color to be operating partners, to View Details

26 Mar 2021
Blog Post

How to Build a Resume That Stands Above the Competition

how you can help their business. Therefore, stating what you’ve done with your previous companies will act as proof points. Many people feel the need to list all of their tasks and responsibilities. When a... View Details

15 May 2006
Lessons from the Classroom

Women Find New Path to Work

staff to create New Path: Setting New Professional Directions. In this interview, Hart explains the program and her hopes that future sessions can be expanded. Mallory Stark: Could you give some background... View Details

Keywords: by Mallory Stark

06 Apr 2016
News

Raising a Glass to Life-Long Entrepreneurship

find yourself doing things that you’ve never done before and never had any education on. I have a JD and an MBA. I had almost seven years at Boston Consulting Group. But there are all of these things that you have View Details

04 May 2018
News

How to Win the Kentucky Derby

that they're ready to do something special, and there's going to be one out of 20 that is going to do something really special. And the jockeys... View Details

Keywords: horse racing

09 Jan 2014
Blog Post

Looking back on 1st semester and looking forward to 2nd semester

in know of you from the start. Use those two shielded months at the start of the semester to figure out what you might be interested in, then go after it wholeheartedly. I’ll admit that I could have View Details

05 Dec 2012
What Do You Think?

Should Managers Bother Listening to Predictions?

highly reliable sources, are generally not believed unless they fit the company agenda." Others maintained that planning without prediction is impossible. After all, a plan is a prediction. As Vishu put it, "Managers should base plans on predictions. It... View Details

Keywords: by James Heskett

21 Aug 2000
Research & Ideas

Faculty Research Looks to Latin America

though, may evolve into journal articles, books, or be used to feed broader research in which Latin American entities play a key role. According to HBS Professor Herminia... View Details