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  • Web

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Fall 2025 Q1 1.5 The Arts of Communication General Management Candace Bertotti Spring 2026 Q3Q4 1.5 Authentic Leader Development Organizational Behavior Robin Ely , Monique Burns Thompson Spring 2026 Q3Q4 3.0 Avoiding Startup Failure... View Details
  • Profile

Luciana Baigun

Collaborate.com, a startup in Cambridge, I saw all the excitement TEDxBoston was generating – it was attracting people from all industries and walks of life,” she says. It occurred to her that TED and HBS could be the perfect match. “HBS... View Details
  • 01 Jun 2016
  • News

Feedback

virtually all digital maps, an integral part of everyone’s mobile devices and car navigation—think Google Earth. It started with the Landsat program at NASA in the early 1970s, but small startups appeared, including one that I started... View Details
  • Profile

Jennifer Hurford

worldview through conversation." After completing her joint degree, Jennifer will join a startup that, like IDEO, "focuses on human-centered design thinking and innovative technology to solve big problems." Her larger... View Details
Keywords: Financial Services
  • 01 Dec 2014
  • News

Customizing Couture Online

now ubiquitous invitation-only Internet flash sale. Up next for Wilkis Wilson: at-home beauty service startup Glamsquad. That’s what Tinker Tailor offers. “I heard from all these women who really wanted to buy beautiful high-end... View Details
Keywords: April White; fashion; Professional Services
  • September 2012 (Revised December 2012)
  • Case

Kyruus: Big Data's Search for the Killer App

By: Robert F. Higgins, Penrose O'Donnell and Mehul Bhatt
Kyruus is used in a course at HBS on Entrepreneurship in Healthcare IT and Services (EHITS). It describes a young company that has built a very large database on physicians. The company has had some early successful pilots with prominent customers, but it is now faced... View Details
Keywords: Entrepreneurship; Information Technology; Business Startups; Boston
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  • October 2009
  • Article

Pioneering Entrepreneur Yoshiko Shinohara on Turning Temporary Work into Big Business in Japan

By: Anthony J. Mayo and Mayuka Yamazaki
Tempstaff's founder, a pioneering Japanese entrepreneur, wondered whether she would go to jail for launching her business. View Details
Keywords: Entrepreneurship; Gender; Business Startups; Employment Industry; Japan
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  • October 2001 (Revised June 2002)
  • Case

Centagenetix (A): Building a Business Model for Genetic Longevity

Describes a start-up company seeking to exploit population genetic data from long-lived, healthy people. The company must address legal, financial, ethical, and personal issues among its team to launch the company. View Details
Keywords: Ethics; Genetics; Business Startups; Biotechnology Industry
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  • 2016
  • Teaching Note

Advanced Leadership Pathways: Laurent Adamowicz and Bon'App

By: Rosabeth M. Kanter, Tessa Natanay Hamilton and Ai-Ling Jamila Malone
Teaching Note for Case 314-028. After a successful career as Chairman and CEO of Paris-based luxury food company, Fauchon, Laurent Adamowicz sought to provide a solution to a large scale complex problem. Ultimately, Adamowicz created a mobile application to provide... View Details
Keywords: Nutritional Information; Obesity; Weight Loss; App Development; Business Startups; Nutrition; Health; Information; Mobile and Wireless Technology; Entrepreneurship; Social Enterprise; Information Technology Industry; Health Industry
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  • June 2020
  • Article

Parallel Play: Startups, Nascent Markets, and the Effective Design of a Business Model

By: Rory McDonald and Kathleen Eisenhardt
Prior research advances several explanations for entrepreneurial success in nascent markets but leaves a key imperative unexplored: the business model. By studying five ventures in the same nascent market, we develop a novel theoretical framework for understanding how... View Details
Keywords: Search; Legitimacy; Organizational Innovation; Organizational Learning; Mechanisms And Processes; Institutional Entrepreneurship; Qualitative Methods; Business Model Design; Business Model; Business Startups; Entrepreneurship; Emerging Markets; Adaptation; Competition; Strategy
Related
  • September 2021 (Revised March 2022)
  • Case

Katie Couric Media: Landing the First Client

By: N. Louis Shipley and William R. Kerr
In May 2018, celebrated journalist Katie Couric and her husband, John Molner, had recently launched a full-service media firm called Katie Couric Media (KCM). Couric treasured the opportunity to address important social issues like gender equality, environmental... View Details
Keywords: Customer Acquisition; Subscription Model; Entrepreneurship; Business Startups; Media; Customers; Acquisition; Social Issues; Brands and Branding; Media and Broadcasting Industry
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  • 01 Sep 2007
  • News

Busy…Very Busy

Courtesy Thriving Office Bill Freund (MBA ’96) was working out of his home when he realized his telephone calls might pack more punch if they sounded like they were coming from a busy office. So he put together a CD that includes ringing phones, the barely audible... View Details
Keywords: Arts, Entertainment
  • 20 May 2010
  • News

Venture Financing and Entrepreneurial Success

Keywords: Prof. William Kerr; Colleges, Universities, and Professional Schools; Educational Services
  • 01 Dec 2010
  • News

Entrepreneurs-in-Residence

founder of ISI Emerging Markets; Eric Ries, creator of the Lean Startup methodology; Gary Rogers (MBA ’68), retired CEO of Dreyer’s Grand Ice Cream; Jeffrey Walker (MBA ’81), chairman of Millennium Promise; Gwill York (MBA ’84), cofounder... View Details
  • 01 Jul 2013
  • Research & Ideas

Crowdfunding a Poor Investment?

web-based service or app that once might have cost millions to launch can see the light of day for a little over $100,000. Because of that, an influx of new investors through crowdfunding could potentially allow innovative startups to put... View Details
Keywords: by Michael Blanding; Financial Services
  • 14 Aug 2012
  • First Look

First Look: August 14

(GMCR) senior executives in a negotiation to license technology from Keurig, a startup that has developed an innovative "portion pack" coffee brewing solution. The negotiation will determine the royalty to be paid to Keurig by... View Details
Keywords: Sean Silverthorne
  • 01 Mar 2023
  • News

Is AI OK?

startup pymetrics, solving the bias problem meant first acknowledging that humans are the most biased decision-makers of all. As a neuroscientist who spent 10 years studying the bias systems wired into our brains, Polli knew that... View Details
Keywords: Alexander Gelfand; Funds, Trusts, and Other Financial Vehicles; Finance
  • 28 Oct 2021
  • News

Capital Considerations for Black Entrepreneurs; Pivoting for Gender Equity

failure in the startup and tech ecosystems. I think the HBS community is particularly well-suited to be a problem-solver here. We have so many leaders in VC, startups, and entrepreneurship. Our alumni network literally runs the largest... View Details
Keywords: Margie Kelley
  • 01 Sep 2018
  • News

New Ways to Stay Connected

2018) Short Intensive Programs Ramana Nanda, Sarofim-Rock Professor of Business Administration, taught the HBS Startup Bootcamp SIP in January. Ramana Nanda, Sarofim-Rock Professor of Business Administration, taught the HBS View Details
  • 30 Mar 2022
  • Blog Post

How I Spent My HBS 2+2 Deferral: Adrian Obleton

transformation. I then spent 6 months at a PE fund investing in technology businesses. Finally I spent a year and a half at Turbonomic, a mid-sized VC-backed software company, in their strategy and operations team. I also spent the last 2 years attempting to launch an... View Details