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  • 05 Jul 2011
  • First Look

First Look: July 5

that communities play an underappreciated role in organizational theory—critical not only to occupational identity, knowledge transfer, sense-making, social support, innovation, problem-solving, and collective action but, enabled by... View Details
Keywords: Sean Silverthorne
  • 18 Nov 2002
  • Research & Ideas

Where Morals and Profits Meet: The Corporate Value Shift

addition, a well-understood ethical framework and an effective legal system are crucial. In other words, it is very hard to talk about corporate ethics without paying attention to the broader social and institutional context in which a... View Details
Keywords: by Carla Tishler
  • 27 Nov 2019
  • Sharpening Your Skills

Secrets for Creating a Long-Lasting Brand

of Social Media MarketingA decade-and-a-half after the dawn of social media marketing, brands are still learning what works and what doesn't with consumers. How Helena Rubinstein Used Tall Tales to Turn... View Details
Keywords: by Sean Silverthorne; Retail
  • 28 Nov 2005
  • Research & Ideas

Unilever: Transformation and Tradition

as a result, but also avoiding disasters. The ice cream and other foods businesses were built patiently by the acquisition of one local firm after another, and their melding into the Unilever model. Following the National Starch acquisition, larger targets were... View Details
Keywords: by Geoffrey Jones; Consumer Products
  • 07 Jun 2021
  • Book

9 Tips from an Expert Fundraiser: Help Donors 'Invest in Their Passion'

Others don’t do it very well.” The cruel reality, however, for many social enterprises, up to 50 percent of the CEO’s time can be devoted to securing financial resources. Without the resources, even the most exciting mission will fall... View Details
Keywords: by Danielle Kost
  • September 2021
  • Case

Worldreader: Helping Readers Build a Better World

By: Marco Bertini, Elie Ofek and Julia Kelley
Founded in 2010, Worldreader was an international nonprofit organization that promoted reading to children around the world. For many years, Worldreader distributed e-readers to under-resourced communities and funded its operations primarily through philanthropic... View Details
Keywords: Subscription Model; Price; Financial Strategy; Education; Early Childhood Education; Learning; Geography; Geographic Scope; Global Range; Goals and Objectives; Marketing; Marketing Strategy; Markets; Organizations; Mission and Purpose; Social Enterprise; Non-Governmental Organizations; Nonprofit Organizations; Society; Social Issues; Strategy; Commercialization; Expansion; Segmentation; Education Industry; Africa; Asia; Latin America; Europe; North and Central America; South America
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  • 15 Sep 2021
  • Research & Ideas

Don't Bring Me Down: Probing Why People Tune Out Bad News

information available can have a substantial impact on whether people choose to acquire that information,” Exley says. Advancing research on information avoidance Exley and Kessler’s research explores the extent to which individuals avoid... View Details
Keywords: by Kristen Senz
  • TeachingInterests

Managing the Future of Work (MBA Education—Elective Curriculum)

By: Christopher T. Stanton

The nature and scope of work is changing rapidly, creating massive business challenges in the shadow of broader political and social shifts.  HBS launched a major initiative in 2017 on Managing the Future of Work to define these workplace issues and... View Details

  • 30 Jan 2018
  • First Look

January 30, 2018

evaluating energy policy. Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=53813 Zig-Zagging Your Way to Transformative Impact By: Rangan, V. Kasturi, and Tricia Gregg Abstract—Achieving transformative View Details
Keywords: Sean Silverthorne
  • 2015
  • Working Paper

Incentives versus Reciprocity: Insights from a Field Experiment

By: Doug J. Chung and Das Narayandas
We conduct a field experiment in which we vary the sales force compensation scheme at an Asian enterprise that sells consumer durable goods. With variation generated by the experimental treatments, we model sales force performance to identify the effectiveness of... View Details
Keywords: Sales Force Compensation; Field Experiment; Heterogeneity; Loss Aversion; Reciprocity; Motivation and Incentives; Salesforce Management; Compensation and Benefits
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  • 06 Sep 2022
  • Blog Post

Student Spotlight: Summer Internships in Business & Environment

investment solutions ranging from green bonds and renewable infrastructure to thematic strategies that allow clients to align their capital with specific ESG outcomes. The Sustainable Investing team is responsible for ESG integration in... View Details
  • October 2013
  • Case

FasterCures: Removing Barriers to Treatments

By: Richard G. Hamermesh and James Weber

In mid-2013, as FasterCures celebrated its 10th anniversary as a center of the Milken Institute, Executive Director Margaret Anderson thought about what the organization should do to ensure it had even more impact in its next 10 years. FasterCures was a non-profit... View Details

Keywords: Health Care; Health Care Industry; Health Care Policy; Health Services; Healthcare; Healthcare Reform; Healthcare Ventures; Nonprofit; Non-profit Management; Not-for-profit; Incubator; Accelerator; Venture Philanthropy; Medical Services; Medical Solutions; Medical Research; Medical Treatment; Clinical Trials; Drug Reimbursement; Early Stage; Early Stage Research Funding; Early Stage Funding; Milken Institute; Michael Milken; David Baltimore; Partnering For Cures; National Institutes Of Health; Cancer Care In The U.S.; Cancer Care Services; Policy-making; Health Care and Treatment; Health; Health Testing and Trials; Entrepreneurship; Social Entrepreneurship; Nonprofit Organizations; Policy; Health Industry; United States; District of Columbia
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  • Web

Marketing Awards & Honors - Faculty & Research

Best Doctoral Dissertation Proposal Competition (Marketing Section). Shunyuan Zhang : Nominated with Magie Cheng for the 2021 Workshop on Information Systems and Economics (WISE) Best Student Paper Award for “Reputation Burning: Analyzing the View Details
  • July 2021 (Revised August 2021)
  • Supplement

Airbnb Emerges from the Pandemic: Lessons for Stakeholder Governance (B)

By: Benjamin C. Esty and Allison M. Ciechanover
As the COVID pandemic spread in early 2020, global travel ground to a halt. For Airbnb, the San Francisco-based platform for renting accommodations, the impact was both swift and severe as revenues plummeted more than 70% over the prior year. Responding to the sudden... View Details
Keywords: Business and Stakeholder Relations; Corporate Governance; Crisis Management; Leadership; Two-Sided Platforms; Corporate Social Responsibility and Impact; Mission and Purpose; Value Creation; Decision Making; Goals and Objectives; Travel Industry; Tourism Industry; Service Industry; United States
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  • 2009
  • Working Paper

Where Is the Pharmacy to the World? International Regulatory Variation and Pharmaceutical Industry Location

By: Arthur Daemmrich
A consumer-oriented model for drug development and use has attracted attention in recent years as an alternative to the much-maligned approach of mass-marketing blockbuster drugs. In a parallel development, patients and disease-based organizations have assumed greater... View Details
Keywords: Governing Rules, Regulations, and Reforms; Health Disorders; Health Testing and Trials; Power and Influence; Competitive Strategy; Pharmaceutical Industry; European Union; Germany; United States
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  • December 2019
  • Article

Communicating with Warmth in Distributive Negotiations Is Surprisingly Counterproductive

By: M. Jeong, J. Minson, M. Yeomans and F. Gino
When entering into a negotiation, individuals have the choice to enact a variety of communication styles. We test the differential impact of being “warm and friendly” versus “tough and firm” in a distributive negotiation, when first offers are held constant and... View Details
Keywords: Negotiation Style; Communication Strategy; Perception; Performance Effectiveness; Outcome or Result
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  • 18 Dec 2018
  • First Look

New Research and Ideas, December 18, 2018

spaces and to make its mark worldwide. Purchase this case:https://hbsp.harvard.edu/product/519023-PDF-ENG Harvard Business School Case 518-063 Measuring True Value at Ambuja Cement The case discusses the measurement of social and... View Details
Keywords: Dina Gerdeman
  • February 2022 (Revised January 2024)
  • Supplement

Winning Business at Russell Reynolds (C)

By: Ethan Bernstein and Cara Mazzucco
In an effort to make compensation drive collaboration, Russell Reynolds Associates’ (RRA) CEO Clarke Murphy sought to re-engineer the bonus system for his executive search consultants in 2016. As his HR analytics guru, Kelly Smith, points out, that risks upsetting—and... View Details
Keywords: Restructuring; Talent and Talent Management; Compensation and Benefits; Growth and Development Strategy; Organizational Change and Adaptation; Organizational Culture; Performance Evaluation; Motivation and Incentives; Consulting Industry
Related
  • 23 Jun 2009
  • First Look

First Look: June 23

port their data between products securely and reliably. This paper reviews the rationale for these principles and examines their impact on competition in the cloud computing ("Internet-software") environment. Download the paper:... View Details
Keywords: Martha Lagace
  • 20 Jul 2010
  • First Look

First Look: July 20

http://www.springerlink.com/content/91647u2175267563/ Ownership Structure and Financial Constraints: Evidence from a Structural Estimation Authors: Chen Lin, Yue Ma, and Yuhai Xuan Publication: Journal of Financial Economics (forthcoming) Abstract This study examines... View Details
Keywords: Martha Lagace