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  • July 2010 (Revised December 2011)
  • Background Note

Marketing Analysis Toolkit: Pricing and Profitability Analysis

By: Thomas J. Steenburgh and Jill Avery
Pricing is one of the most difficult decisions marketers make and the one with the most direct and immediate impact on the firm's financial position. This toolkit will introduce the fundamental terminology and calculations associated with pricing and profitability... View Details
Keywords: Forecasting and Prediction; Price; Profit; Management Analysis, Tools, and Techniques; Marketing Strategy; Demand and Consumers; Measurement and Metrics; Strategic Planning; Mathematical Methods; Retail Industry
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Steenburgh, Thomas J., and Jill Avery. "Marketing Analysis Toolkit: Pricing and Profitability Analysis." Harvard Business School Background Note 511-028, July 2010. (Revised December 2011.)
  • November 1999 (Revised July 2003)
  • Case

Pre-Paid Legal Services, Inc.

By: Paul M. Healy and Jacob Cohen
Pre-Paid Legal Services' business model reveals two key issues--managing the sales force and sales growth and managing claims. Students analyze the economics of the business and consider how to measure firm performance, how to evaluate and reward the sales force, and... View Details
Keywords: Financial Management; Financial Strategy; Salesforce Management; Marketing Strategy; Accrual Accounting; Business Cycles; Forecasting and Prediction; Insurance; Business Growth and Maturation; Insurance Industry
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Healy, Paul M., and Jacob Cohen. "Pre-Paid Legal Services, Inc." Harvard Business School Case 100-037, November 1999. (Revised July 2003.)
  • 03 Aug 2015
  • Research & Ideas

Why Fierce Competitors Apple and Amazon Became ’Frenemies’ Over eReaders

insufficient room to collaborate. Zhu and his collaborators predict that as digitization increasingly de-couples hardware and software in many industries, corporate frenemies may become more common. With the increasing emphasis on added... View Details
Keywords: by Michael Blanding; Information; Publishing; Technology
  • 09 Aug 2006
  • Research & Ideas

Career Advancement Without Experience

manage and advance their careers in the less predictable world of contract labor. But how do you land those kinds of jobs? In "Stretchwork: Managing the Career Progression Paradox in External Labor Markets," forthcoming in the... View Details
Keywords: by Julia Hanna; Motion Pictures & Video; Technology
  • 01 Sep 2020
  • News

Navigating the Populism Phenomenon

have been advocating for, which can be very unorthodox and generate economic disasters. In addition, their effects are very hard to predict because they have not been tested. The resulting uncertainty can also be costly to businesses.... View Details
Keywords: April White
  • January 2011 (Revised September 2011)
  • Case

Caterpillar, Inc. (A)

By: David F. Hawkins
2010 Healthcare Reform Act eliminates Medicare Part D subsidy and Caterpillar recognizes a $100 million change. View Details
Keywords: Information Infrastructure; Governing Rules, Regulations, and Reforms; Employment; Cost vs Benefits; Forecasting and Prediction; Change Management; Asset Management; Financial Strategy; Activity Based Costing and Management; Business or Company Management; Technology Industry; Manufacturing Industry; United States
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Hawkins, David F. "Caterpillar, Inc. (A)." Harvard Business School Case 111-031, January 2011. (Revised September 2011.)
  • May 2010
  • Supplement

Tremblant Capital Group Exhibits (CW)

By: Robin Greenwood
Brett Barakett, CEO and founder of Tremblant Capital Group, a New York-based hedge fund, must decide what to do with his fund's position in Green Mountain Coffee Roasters, which has dropped in value by more than 40 percent in recent months. Tremblant is a hedge fund... View Details
Keywords: Transformation; Decisions; Forecasting and Prediction; Cash Flow; Cost of Capital; Stocks; Investment Funds; Consumer Behavior; Business Strategy; Competitive Advantage; New York (state, US)
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Greenwood, Robin. "Tremblant Capital Group Exhibits (CW)." Harvard Business School Spreadsheet Supplement 210-710, May 2010.
  • 26 May 2009
  • Research & Ideas

Improving Market Research in a Recession

studies to check on shifts in price elasticities of demand and price-attribute tradeoffs can usefully improve the profitability of pricing decisions at a time when cash is king. Keep an eye on the new consumer. No one has a perfect record of View Details
Keywords: by John Quelch
  • 10 Jul 2018
  • Blog Post

Embracing Entrepreneurship & the Asian American Community

children to create a more stable income. This often runs counter to our passion, interest, and growing appetite for risky careers, like startups. The challenge is balancing a more financially predictable path with one that is less certain... View Details
  • 01 Sep 2004
  • News

Richard J. Stillman (MBA 1940)

he had already successfully invaded North Africa and liberated Sicily. As we stood before him, he said, “Gentlemen, look to your right, look to your left, and remember that one of you won’t be around at the end of the war.” That View Details
  • 31 Jan 2017
  • First Look

First Look at New Research: January 31, 2017

whether review times or product novelty predicted adverse event reporting. Longer review times were associated with a lower probability of any subsequent reports and a lower probability of reports involving injury/death. Controlling for... View Details
Keywords: Carmen Nobel
  • 12 Feb 2013
  • First Look

First Look: Feb. 12

decades, and I identify remedies well-grounded in antitrust precedent. Paper: http://journaloflaw.us/0%20JoL/2-2/JoL2-2.pdf#page=197 The Future of Boards: Meeting the Governance Challenges of the 21st Century Authors:Lorsch, Jay W. Publication:European Financial Review... View Details
Keywords: Sean Silverthorne
  • 23 Feb 2009
  • Research & Ideas

Creative Entrepreneurship in a Downturn

Whatever the headlines predict these days, there may still be good news for entrepreneurs. Many successful products, services, and pivotal ideas have been launched during an economic lull, according to Bhaskar Chakravorti, a senior... View Details
Keywords: by Martha Lagace
  • 05 Jun 2019
  • Research & Ideas

If Your Customers Don't Care What You Charge, What Should You Charge?

found, in the retail gas markets they studied, was that accounting for increased consumer inertia led to an estimated 3.3 percent post-merger price increase, compared with the 5.9 percent increase predicted by a static model typically... View Details
Keywords: by Kristen Senz; Energy
  • 06 Oct 2011
  • What Do You Think?

How Will the ‘Moneyball Generation’ Influence Management?

dashboard, "indirect goals" that help predict and explain financial performance beyond the "direct goal" of profit. These might include the speed of aircraft turnaround in the airline industry, the conversion rate of... View Details
Keywords: by James Heskett
  • 11 Jun 2020
  • In Practice

Are Digital Organizations Better at Overcoming COVID?

Associate Professor of Business Administration. David B. Yoffie: Software can ensure stability in turbulence   Marc Andreessen famously said about a decade ago that “software is eating the world.” For most technology-intensive companies today, that View Details
Keywords: by Danielle Kost
  • 26 Jun 2013
  • Op-Ed

A Roadmap for Afghanistan’s Economic Future

outcomes are now visible. The trajectory Afghanistan is now on pays too little attention to new enterprise and job creation and is predictably dismal. The alternative scenario I've described has a brighter outcome. It amplifies the... View Details
Keywords: by Tarun Khanna
  • 25 Aug 2022
  • News

Ready for Departure

growing list of chores. With names like “Clean” and “Shiny,” they mop and scrub floors, disinfect handrails, vacuum carpets, and pose for selfies. Behind the scenes, the airport is adopting a predictive maintenance approach to cleaning.... View Details
Keywords: Jen McFarland Flint; illustrations by Chris Gash; Air Transportation; Transportation
  • December 1993 (Revised March 1995)
  • Case

Medical Products Co.

By: Robert H. Hayes
In early 1990, the company is contemplating changes in its European plant network for producing hypodermic products, including the total production capacity to be provided, the number and location of plants over which to spread this capacity, and which products should... View Details
Keywords: Factories, Labs, and Plants; Decision Making; Forecasting and Prediction; Cost; Production; Performance Capacity; Performance Effectiveness; Strategic Planning; Competitive Strategy; Health Industry; Medical Devices and Supplies Industry; Europe
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Hayes, Robert H. "Medical Products Co." Harvard Business School Case 694-065, December 1993. (Revised March 1995.)
  • March 2024
  • Supplement

Teamworks: Tackling a Forecasting Fumble (B)

By: N. Louis Shipley, Stacy Straaberg and Tom Quinn
In late March 2018, Teamworks CEO Zach Maurides learned Q1 2018 sales were at risk for a large forecasting miss. Founded in 2004, Teamworks’s software application assisted support staff in messaging, scheduling, and sharing documents with collegiate and professional... View Details
Keywords: Acquisition; Business Growth and Maturation; Communication Strategy; Decisions; Forecasting and Prediction; Business Cycles; Technological Innovation; Sports; Growth and Development Strategy; Resource Allocation; Marketing; Sales; Business Strategy; Expansion; Valuation; Sports Industry; Technology Industry; United States; North Carolina
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Shipley, N. Louis, Stacy Straaberg, and Tom Quinn. "Teamworks: Tackling a Forecasting Fumble (B)." Harvard Business School Supplement 824-148, March 2024.
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