food and beverage - Publications - Faculty & Research

27 Feb 2013
Research & Ideas

Sidetracked: Why Can’t We Stick to the Plan?

"The best-laid schemes of mice and men go often awry." - Robert Burns, 1785 An entrepreneur starts a company with plans to go public, but ultimately accepts a low-ball acquisition offer from a competitor. A newlywed husband... View Details

November 2005
Supplement

The Auction for Burger King (B)

By: Carliss Y. Baldwin and James Quinn

Keywords: Food and Beverage Industry

Citation

Purchase

May 1995 (Revised August 1999)
Case

Internationalizing the Cola Wars (B): The Battle for India

By: David B. Yoffie and Richard Seet

Analyzes the tactical battle of the cola giants in India. View Details

Keywords: Competition; Globalization; Food and Beverage Industry; India

Citation

Educators

Purchase

November 2010
Article

Capitalizing on the Underdog Effect

By: Anat Keinan, Neeru Paharia and Jill Avery

This article presents the results of a study that investigated the use of the underdog effect in marketing. The idea of triumphing over disadvantages by impassioned determination is said to be a powerfully positive image, which can lead consumers to choose a brand over... View Details

Keywords: Marketing; Brand Management; Brands; Brand Positioning; Competitive Positioning; Competition; Brands and Branding; Advertising Campaigns; Marketing Communications; Marketing Strategy; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry

Citation

Find at Harvard

Purchase

03 Aug 2017
Blog Post

“I Can Acquire Important Skills, But Also Gain the Big Picture Perspective of a Founder.”

opportunity – and I was very excited that it did.” Rahil’s Immersion morphed into an offer to return for the summer. Bocadio, a gourmet food delivery startup modeled on Munchery in the U.S., “offered me... View Details

Keywords: Entrepreneurship

May 1986
Case

U.S. Retail Coffee Market (A), Software Case

By: Benson P. Shapiro

Keywords: Food and Beverage Industry; United States

Citation

Find at Harvard

14 Sep 2015
Research & Ideas

Rewriting the Rules of Service Competition

well. As a result, these organizations staff very carefully, hiring for attitude and then training for skills, whether the business is fast food or cutting-edge medical organizations such as the Mayo Clinic.... View Details

Keywords: by James Heskett, W. Earl Sasser & Leonard A. Schlesinger; Retail

April 2011
Teaching Note

Yum! China (TN)

By: David E. Bell and Mary Louise Shelman

Teaching Note for 511040. View Details

Keywords: Food and Beverage Industry; Beijing Shi

Citation

Purchase

29 Jan 2013
Research & Ideas

Creating the Perfect Super Bowl Ad

unobtrusive and provide a more natural out-of-lab environment, Teixeira says. Also, participants were allowed to skip through commercials they didn't want to watch. They viewed ads in three product categories: confectionary (Skittles,... View Details

Keywords: by Kim Girard; Advertising; Media & Broadcasting

01 Mar 2021
Blog Post

Building Sustainable Brands

role to ask her about what life has been like since HBS and what she is looking forward to most. Where are you working now? After HBS, I joined General Mills, one of the largest food manufacturers in the... View Details

16 Dec 2011
News

A Texan in Tokyo

Keywords: Food Services and Drinking Places; Food Services and Drinking Places

19 Jul 2013
News

All in Good Time

and then, hopefully, you have a real reward in the end because you've made a difference in people's lives." At Eos, Silbert is hoping to make a difference by targeting hunger in Massachusetts, with a specific initiative to get affordable... View Details

Keywords: Religious, Grantmaking, Civic, Professional, and Similar Organizations; Religious, Grantmaking, Civic, Professional, and Similar Organizations