Publications

Educators

September 1982
Teaching Note

Mattson Foods, Inc.: The Bardolini Division, Teaching Note

By: W. Earl Sasser

Keywords: Food and Beverage Industry

November 1981
Case

Carnation International

By: Roy D. Shapiro

Keywords: Food and Beverage Industry

September 1976
Teaching Note

Benihana of Tokyo, Teaching Note

By: W. Earl Sasser

Keywords: Food and Beverage Industry

October 1995
Case

Robert Mondavi Corporation

By: Ray A. Goldberg and Thomas N. Urban Jr

As the Mondavi Corp. moves from a private to a public company and increases the number of types of wine it sells, how does it position itself in various segments of the market and what brand and distribution system is most important? View Details

Keywords: Globalized Markets and Industries; Brands and Branding; Distribution; Product Positioning; Going Public; Expansion; Change; Food and Beverage Industry

January 1995
Case

Kherson Canning: Firm-Level Strategic Planning in Ukraine

By: Ray A. Goldberg, Don Daniels and David Neubert

Keywords: Strategic Planning; Food and Beverage Industry; Ukraine

October 1994 (Revised November 1994)
Case

Alcoma: The Strategic Use of Frozen Concentrated Orange Juice Futures

By: Ray A. Goldberg, Phil Herndon and Katherine L. Morris

Increases in orange tree production led to an orange juice surplus. How does one manage price risk in the orange juice industry under these conditions? View Details

Keywords: Hedging; Plant-Based Agribusiness; Price; Risk Management; Futures and Commodity Futures; Food and Beverage Industry

Educators

September 1993 (Revised December 1993)
Case

Cott Corp.: Private Label in the 1990s

By: Ray A. Goldberg and Robert S. Kaplan

Private label cola, Cott, gets 30% of the market in Canada. How does it move into the U.S. market? How do retailers evaluate its benefit costs? Does Cott use an existing structure or build new ones? Does Cott diversify from drink to snack foods? View Details

Keywords: Private Sector; Cost Management; Labels; Growth and Development Strategy; Market Entry and Exit; Industry Structures; Diversification; Food and Beverage Industry

March 1991 (Revised April 1995)
Teaching Note

Pepsi-Cola Fountain Beverage Division: Marketing Organization, Teaching Note

By: Frank V. Cespedes

Keywords: Marketing; Organizational Structure; Food and Beverage Industry

November 1990 (Revised December 1992)
Case

SeaChick: Entrepreneurship in Aquaculture

By: Ray A. Goldberg

Keywords: Corporate Entrepreneurship; Food and Beverage Industry

October 1988 (Revised November 1989)
Case

Pepsi-Cola Fountain Beverage Division: Tea Breeze

By: Frank V. Cespedes

Keywords: Food and Beverage Industry

November 1983
Supplement

Pepsi-Cola United Kingdom (B)

By: Benson P. Shapiro and Edward J. Hoff

Supplements the (A) case. View Details

Keywords: Food and Beverage Industry; United Kingdom; United States

November 1983 (Revised June 1985)
Case

Pepsi-Cola United Kingdom (A)

By: Benson P. Shapiro and Edward J. Hoff

On January 2, 1983 Pepsi-Cola United Kingdom had to develop a plan to defend its successful Diet Pepsi brand against the about to be introduced diet Coke. Contains useful material on competitive behavior and on U.S. versus U.K. consumer behavior. View Details

Keywords: Product Launch; Consumer Behavior; Planning; Competition; Food and Beverage Industry; United Kingdom; United States

Educators