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Show Results For
- All HBS Web
(8,033)
- People (15)
- News (2,453)
- Research (3,563)
- Events (18)
- Multimedia (150)
- Faculty Publications (2,370)
- 14 Jan 2014
- News
Mary Barra Brings Teaming to General Motors
- 10 Dec 2012
- News
Oh, brother!
- 07 Mar 2011
- News
Q&A: Tarun Khanna, Professor
- 30 Mar 2016
- News
Mastering a Facebook World
- 03 Oct 2023
- What Do You Think?
Do Leaders Learn More From Success or Failure?
associated with outstanding long-term performance. We asked hundreds of senior executives to name their competitor (not their own organization) with the strongest culture. We then compared those results with long-term (10-year)... View Details
Keywords: by James Heskett
- Teaching Interest
Overview
By: Willy C. Shih
Professor Shih has taught the Technology and Operations Management (TOM) course and FIELD Global Immersion in the first-year MBA required curriculum. He also has taught Building and Sustaining a Successful Enterprise (BSSE) in the second-year MBA curriculum, as well as... View Details
- Winter 2021
- Article
How Would-Be Category Kings Become Commoners
By: Rory McDonald and Keith Krach
Category creation is the holy grail in business, but more often than not, the very companies that establish lucrative new markets don’t end up being the category kings. Why? Many executives undermine their own ventures’ standing by misinterpreting and misfiring on... View Details
McDonald, Rory, and Keith Krach. "How Would-Be Category Kings Become Commoners." MIT Sloan Management Review 62, no. 2 (Winter 2021): 76–82.
- October 2008
- Class Lecture
Marketing as Competitive Advantage: Fundamentals
By: Das Narayandas, David E. Bell, Anita Elberse, John T. Gourville, David B. Godes, John A. Quelch, Gail J. McGovern, Luc R. Wathieu and Marta Wosinska
Marketing as Competitive Advantage: Fundamentals will help today's business executives and tomorrow's business leaders understand the key elements of a successful marketing strategy. The multimedia resource includes video lectures by Harvard Business School faculty,... View Details
- September 1997 (Revised October 1997)
- Case
Bayer AG (A)
By: John A. Quelch
Bayer's senior executives convene in Germany to consider submitting a $1 billion bid that would recover the Bayer brand name and trademark cross in North America, both of which were confiscated by the U.S. government after World War I. The group also sets out to assess... View Details
Keywords: Management Teams; Brands and Branding; War; Communication; Trademarks; Acquisition; Government and Politics; Biotechnology Industry; Pharmaceutical Industry; Germany; North America; United States
Quelch, John A., and Robin Root. "Bayer AG (A)." Harvard Business School Case 598-031, September 1997. (Revised October 1997.)
- 25 Jun 2012
- News
Downgraded in the Sky, Too
- 10 Jun 2014
- News
In Defense of Routine Innovation
- 29 Oct 2013
- News
Sheila Marmon
- 17 May 2013
- News
Live With Former Goldman Sachs Vice Chairman Robert S. Kaplan
- 02 Nov 2021
- News
Harvard Business School Announces 2021-2022 Kaplan Fellows
- 15 Jan 2021
- News
Top Ten Technology Books Of 2020
- 08 Jun 2016
- Video
Ruth Mulan Chu Chao Center Dedication
- 23 Jul 2012
- News
Companies and Investors Should See More of Each Other
Unexploited Efficiencies in Higher Education
This paper provides an economic model of a university for use in sensitivity and scenario analyses to enhance efficiency. Such modeling contributes to efforts to lower costs and increase college attainment. Executives at BYU-Idaho, identified as one of the most... View Details
Howard H. Stevenson
Howard H. Stevenson is Sarofim-Rock Baker Foundation Professor emeritus, former Senior Associate Dean, Director of Publishing, and Chair of the Harvard Business Publishing Company board. The Sarofim-Rock Chair was established in 1982 to provide a continuing base for... View Details
Keywords: broadcasting; communications; computer; construction; financial services; forest products; health care; high technology; industrial goods; insurance industry; investment banking industry; manufacturing; paper; professional services; real estate; service industry; software; venture capital industry