Publications

October 1997 (Revised March 1998)
Case

Daewoo's Globalization: Uz-Daewoo Auto Project

By: John A. Quelch

The top management at Daewoo is reviewing its close relationship with the Uzbekistan government, focusing especially on the performance of Uz-Daewoo Auto, a strategic alliance to manufacture and market passenger cars. View Details

Keywords: Globalized Economies and Regions; Alliances; Developing Countries and Economies; Manufacturing Industry; Auto Industry; Uzbekistan; South Korea

28 Aug 2017
Research & Ideas

Should Industry Competitors Cooperate More to Solve World Problems?

disadvantage. Third, increasing wages or selecting suppliers with better environmental practices might bring a financial benefit in the long term; however, short-term pressures on the firm might make business leaders averse to making such investments. The View Details

Keywords: by Sean Silverthorne; Financial Services; Manufacturing; Agriculture & Agribusiness; Mining

October 2024
Case

Tonik

By: Andy Wu, Maliha Malek Quadir and Aticus Peterson

This case study examines Tonik, the first digital bank in the Philippines, as it navigates the challenges of scaling its lending operations and achieving profitability in an evolving fintech landscape. It explores Tonik's journey from its launch in 2018 to early 2024,... View Details

Keywords: Business Startups; Financing and Loans; Profit; Governing Rules, Regulations, and Reforms; Growth and Development Strategy; Emerging Markets; Entrepreneurship; Product; Banking Industry; Financial Services Industry; Technology Industry; Philippines

December 2003 (Revised March 2004)
Case

FIRA: Confronting the Mexican Agricultural Crisis

By: James E. Austin, Michael Chu and Cate Reavis

In fall 2003, Mexico's agriculture sector was facing a crisis brought on largely by a surge in cheap U.S. imports resulting from NAFTA and inaccessible and/or expensive terms of credit for Mexican agricultural producers. It was getting harder for Mexican producers to... View Details

Keywords: Development Economics; Public Sector; Trade; Financial Instruments; Crisis Management; Markets; Strategic Planning; Partners and Partnerships; Competitive Strategy; Agriculture and Agribusiness Industry

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December 2011
Article

Platform Envelopment

By: Thomas R. Eisenmann, Geoffrey Parker and Marshall Van Alstyne

Due to network effects and switching costs in platform markets, entrants generally must offer revolutionary functionality. We explore a second entry path that does not rely upon Schumpeterian innovation: platform envelopment. Through envelopment, a provider in one... View Details

Keywords: Digital Platforms; Business and Stakeholder Relations; Economic Systems; Development Economics; Business or Company Management; Business Strategy; Network Effects; Information Technology Industry; Technology Industry

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March 2014
Technical Note

Sustainability of Competitive Advantage

By: Eric Van den Steen

This note introduces a framework for analyzing the sustainability of competitive advantage. (While it applies more broadly, it was developed as a component of the PVA framework.) View Details

Keywords: Strategy; Competitive Advantage; Monopoly

June 1991 (Revised July 1992)
Case

Standard Oil Co.: Combination, Consolidation, and Integration (Abridged) (A)

By: Thomas K. McCraw

The rise of Standard Oil and its relation to the development of the American oil industry and new form of business organization. View Details

Keywords: Business Organization; Business History; Industry Growth; Energy Sources; Mining Industry; Energy Industry; United States

June 1991 (Revised June 1993)
Case

Standard Oil Co.: Combination, Consolidation, and Integration (Abridged) (B)

By: Thomas K. McCraw

The rise of Standard Oil and its relation to the development of the American oil industry and new form of business organization. View Details

Keywords: Business Organization; Business History; Industry Growth; Energy Sources; Mining Industry; Energy Industry; United States

May 2022
Case

Byte

By: Boris Groysberg, Katherine Connolly Baden and Julia Kelley

In January 2021, Byte co-founders Scott Cohen and Blake Johnson reflected on how far their Los Angeles-based direct-to-consumer (DTC) orthodontics company had come since launching its clear aligners just a little over two years earlier. Cohen and Johnson were both... View Details

Keywords: Growth; Customer Experience; Customer Focused Organization; Innovation; DTC; Growth Management; Expansion; Entrepreneurship; Customer Focus and Relationships; Innovation and Invention; Growth and Development Strategy; Medical Devices and Supplies Industry; United States

February 1998 (Revised February 1999)
Case

FreeMarkets OnLine

By: V. Kasturi Rangan

Describes the marketing strategy of an entrepreneurial start-up engaged in electronic purchasing for large manufacturers. By creating an electronic bidding platform, the company has been able to cut down procurement costs by about 15%. The case question concerns how... View Details

Keywords: Cost Management; Growth and Development Strategy; Marketing Strategy; Bids and Bidding; Market Entry and Exit; Digital Platforms; Production; Electronics Industry

07 Dec 1999
Research & Ideas

Henry Heinz and Brand Creation in the Late Nineteenth Century

English-origin peoples. Pickles were also important in Jewish cuisine. 54 Henry Heinz, 1880. The young businessman hoped to develop a larger market for his products. In the early 1870s, he saw an important... View Details

Keywords: by Nancy F. Koehn

Spring 2013
Article

China's Quest to Adopt Electric Vehicles

By: Christopher Marquis, Hongyu Zhang and Lixuan Zhou

The Chinese government's effort to create an electric vehicle industry is a bold experiment in local and system-level innovation. It also provides a window into understanding the promise and peril of economic development policies, both for China and for the rest of the... View Details

Keywords: Technological Innovation; Development Economics; Emerging Markets; Green Technology Industry; Auto Industry; China

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Read Now

24 Sep 2013
First Look

First Look: September 24

invest in platform quality in open-source and proprietary two-sided platforms. Open platforms have open access, and developers invest to improve the platform. Proprietary platforms have closed access, and investment is done by the... View Details

Keywords: Sean Silverthorne

Web

Courses - Entrepreneurship

estate developers to inventors. TEM will give students the opportunity to hone their skills in identifying and testing business opportunities, decomposing complex business problems, determining what decisions the responsible business... View Details

April 2011 (Revised May 2011)
Case

EMC2: Delivering Customer Centricity

By: Thomas Steenburgh and Jill Avery

This case introduces the concept of customer centricity and traces its development at EMC, the world's leading data storage hardware and information management software company. EMC's customers had historically relied on EMC salespeople to guide them through the... View Details

Keywords: Business Model; Interpersonal Communication; Customer Relationship Management; Knowledge Acquisition; Marketing Strategy; Organizational Change and Adaptation; Salesforce Management; Social and Collaborative Networks; Internet; Information Technology Industry

2021
Working Paper

Technology Differentiation and Firm Performance

By: Sam Arts, Bruno Cassiman and Jianan Hou

Prior work has extensively studied how investing in R&D and building a technology portfolio relate to superior firm performance. However, the value of a firm’s technology portfolio should also be driven by the degree to which it is more unique and technologically... View Details

Keywords: Technology Portfolio; Differentiation; Competitiveness; Organizations; Technology; Performance; United States