Publications

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January–February 2020
Article

Are You Undervaluing Your Customers?: It’s Time to Start Measuring and Managing Their Worth

By: Rob Markey

Leaders recognize that they should manage their businesses to maximize the value of the customer base. But too often, earnings pressures result in cost-cutting measures that hurt customers.

Loyalty-leading companies operate differently. They create systems for... View Details

Keywords: Customer Experience; Customer Value; Customer Centric Initiative; Customer Focused Organization; Customer Lifetime Value; Customer Focus and Relationships; Customer Value and Value Chain; Operations; Business Strategy

November 2014
Case

Jazztel

By: Jay Lorsch and Emily McTague

In October 2004 Fernández Pujals, founder of Telepizza, an international home delivery pizza business, bought 24.9% of Jazztel (€90 million), a telecom company. At the time, Jazztel was near bankruptcy and needed a capital injection to finish the year. Over the next... View Details

January 2012 (Revised March 2012)
Case

Dimensional Fund Advisors (DFA)'s Entry into the Retirement Market

By: Lauren Cohen and Christopher Malloy

This case examines Dimensional Fund Advisors (DFA)'s decision to enter the retirement market with their new "Dimensional Managed DC" product, a complete retirement solution that aimed to provide investors with what they really wanted: the same standard of living in... View Details

Keywords: Retirement; Asset Management

2009
Other Teaching and Training Material

Personal Rapid Transport at Vectus, Inc.

By: Benjamin Edelman

PRT vehicles—often called "driverless taxis"—sought to combine the best characteristics of cars, taxis, and trains, while adding features unavailable in any existing transportation system. Like cars and taxis, PRT vehicles carried small groups—often just a single... View Details

Keywords: Competitive Strategy; Corporate Strategy; Entrepreneurship; Network Effects; Transportation Networks; Transportation Industry

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December 2006 (Revised October 2007)
Course Overview Note

Managing Networked Businesses: Course Overview for Educators

By: Thomas R. Eisenmann

Provides an overview for educators of concepts covered in the MBA elective course, "Managing Networked Businesses," (MNB). MNB focuses on management challenges in businesses that exhibit network effects. Such businesses comprise a large and growing share of the global... View Details

Keywords: Networks; Business Organization

10 Mar 2015
News

Innovation and Implementation in Cardiovascular Medicine

06 Jul 2006
News

Kraft's Innovation Challenge

Research Summary

Overview

By: Isamar Troncoso

Professor Troncoso's research explores problems related to digital marketplaces and AI applications in marketing, and combines toolkits from econometrics, causal inference, and machine learning. She has studied how different platform design choices can lead to... View Details

Program

Driving Nonprofit Performance and Innovation—Virtual

HBS Social Enterprise Initiative website for scholarship information. Learning and Living at HBS When you participate in an Executive Education program on the HBS campus, you enter an immersive experience where every aspect of the learning model has been carefully... View Details

13 Nov 2008
Working Paper Summaries

The Effect of Labor on Profitability: The Role of Quality

Keywords: by Zeynep Ton

January 2014 (Revised February 2014)
Case

Japan: Betting on Inflation?

By: Julio J. Rotemberg

The case focuses on the challenges still confronting Prime Minister Shinzo Abe at the end of 2013, a year after he has been in office. It also gives an overview of Japan's earlier economic performance, focusing primarily on the period after it suffered a stock market... View Details

Keywords: Quantitative Easing; Debt Sustainability; International Relations; Borrowing and Debt

December 1991 (Revised February 1992)
Case

Dayton Electric Corp.

By: Steven C. Wheelwright

Concerns a product redesign decision for one of the company's most successful motor products, its rectified power, medium D-C motor, the RPM. A one-year redesign program has proposed a design that comes close to meeting its stated cost and performance goals, but at the... View Details

Keywords: Product Design; Strategic Planning; Research and Development; Business Divisions; Decisions; Forecasting and Prediction; Product Development; Technological Innovation; Machinery and Machining; Manufacturing Industry; Ohio

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11 Feb 2010
Working Paper Summaries

The Architecture of Complex Systems: Do Core-periphery Structures Dominate?

Keywords: by Alan MacCormack, Carliss Y. Baldwin & John Rusnak; Video Game; Web Services

December 2021
Case

Slice Labs: Creating a Fraud-free Online Insurance Platform

By: Amit Goldenberg, Max Bazerman and Ruth Page

"Slice Labs: Creating a Fraud-Free Online Insurance Platform" engages students with the challenge of how to influence other parties to not engage in fraud in the context of digital insurance. The case is centered around Slice, a digital insurance company that was... View Details

January 2015
Article

Collaboration in Multi-Partner R&D Projects: The Impact of Partnering Scale and Scope

By: Anant Mishra, Aravind Chandrasekaran and Alan MacCormack

How can firms design collaboration structures for effective performance in R&D projects that involve multiple partners? To address this question, we examine the theoretical underpinnings of collaboration structures in multi-partner R&D projects—i.e., the scale and the... View Details

Keywords: Multi-Partner R＆D Projects; Empirical Research; New Development; Collaboration Structures; Partnering Scale And Scope; Partners and Partnerships; Infrastructure; Performance Capacity; Research and Development; Collaborative Innovation and Invention

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January 2020
Case

SK Group: Social Progress Credits

By: George Serafeim, Ethan Rouen and David Freiberg

SK Group was one of the largest companies South Korea. A family-run conglomerate consisting of around 120 subsidiaries and employing more than 100,000, SK was tightly knit into the fabric of Korean society. SK viewed their future success as contingent upon the strength... View Details