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Show Results For
- All HBS Web
(7,606)
- People (23)
- News (2,740)
- Research (3,045)
- Events (17)
- Multimedia (147)
- Faculty Publications (1,321)
- February 2011 (Revised February 2012)
- Case
Online Marketing at Big Skinny
By: Benjamin Edelman and Scott Duke Kominers
Describes a wallet maker's application of seven Internet marketing technologies: display ads, algorithmic search, sponsored search, social media, interactive content, online distributors, and A/B testing. Provides concise introductions to the key features of each... View Details
Keywords: Advertising Campaigns; Digital Marketing; Resource Allocation; Marketing Strategy; Performance Evaluation; Internet and the Web; Retail Industry
Edelman, Benjamin, and Scott Duke Kominers. "Online Marketing at Big Skinny." Harvard Business School Case 911-033, February 2011. (Revised February 2012.) (request a courtesy copy.)
- Jun 06 2016
- Interview
Measuring Risk to Create More Value
- 26 Feb 2001
- Research & Ideas
David, Goliath, and Disruption
How many of us ever said we wanted to do that?" Schreck asked the room. "I'm sure I didn't wake up one morning saying, 'I just want to write chicken-scratch, slowly, on a Palm.' It's just a... View Details
Keywords: by Martha Lagace
- 29 Jun 2010
- News
Google Alters China Access In Bid To Keep License
- 15 Aug 2011
- News
Wake up, Obama: Listen to your Forefathers
- 06 May 2019
- Research & Ideas
Consumers Blame Business for Global Health Problems. Can Business Become the Solution?
Every public health crisis—whether it’s the availability of highly addictive opioids or junk food marketing to children—prompts consumers to question how far companies will go for profit. It’s not an unwarranted concern. After all, cigarette makers once used... View Details
- September 2015
- Case
Eco7: Launching a New Motor Oil
By: John Quelch and Sunru Yong
Aaron Jonnerson, vice president of marketing at the automotive division of Avellin, must make marketing mix decisions for the launch of Eco7, a new environmentally-friendly motor oil. The company's performance has been mediocre, shareholder pressure is increasing, and... View Details
Keywords: Distribution Channels; Environmental Sustainability; Product Launch; Transportation; Energy Sources; Auto Industry
Quelch, John, and Sunru Yong. "Eco7: Launching a New Motor Oil." Harvard Business School Brief Case 916-507, September 2015.
- March 2016 (Revised February 2023)
- Exercise
Advertising Experiments at RestaurantGrades
By: Michael Luca, Weijia Dai and Hyunjin Kim
Advertising Experiments at RestaurantGrades is an exercise in which students are asked to analyze and make a recommendation on the basis of simulated experimental data. The setting is a hypothetical restaurant review company called RestaurantGrades (RG), which shows... View Details
Luca, Michael, Weijia Dai, and Hyunjin Kim. "Advertising Experiments at RestaurantGrades." Harvard Business School Exercise 916-038, March 2016. (Revised February 2023.)
- 26 Jul 2023
- News
Know Your HBS Staff: Merrick Nelson
- 04 Aug 2021
- Research & Ideas
Worried About the Great Resignation? Be a Good Company to Come From
reports of their peers." Recruit’s performance appraisal system, Will-Can-Must, is designed to help employees build their future. Will asks employees what they want to do now and over the next three years;... View Details
Keywords: by Sandra J. Sucher and Shalene Gupta
- 06 May 2021
- Blog Post
The Extraordinary Things We Do on Ordinary Days: A Mother’s Day Tribute
I’m teaching her to say “hi” to people at the grocery store. To smile as we pass people on the sidewalk. To open the door for anyone behind her. To View Details
- 12 Oct 2018
- Video
What Does Your HBS Reunion … Mean to You?
- Web
The Green Industrial Strategy Project | Institute for Business in Global Society
experts explain why industrial policy is essential for successful decarbonization. Participants at the 2025 Green Industrial Strategy Conference explore how government intervention addresses market failures... View Details
- 08 Sep 2021
- Blog Post
Building the Bridge from Nonprofit to VC with Joshua Mbanusi (MBA 2021)
2021) prove not only is this goal attainable, but also that experience outside of investing can be highly transferable and valuable to the field. Mbanusi’s Road to HBS When sharing the story of his path to... View Details
- 13 Jun 2021
- News
Rocket Men: Bezos, Musk and Branson Scramble for Space Supremacy
- 01 Apr 1997
- News
How Green Is the Valley: HBS Students Explore Booming California Industries
Participants in both trips came back energized and full of excitement about opportunities in the region. "When in your life will you have the chance to visit the biggest... View Details
Keywords: Daniel Penrice
- 16 Aug 2017
- Research & Ideas
Researchers Use Google Street View to See the Future of Cities
evaluate the appearance of the hundreds of thousands of images, the authors used data from a crowdsourced study conducted by Hidalgo’s team in 2013. In View Details