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      • January 1996
      • Case

      Case of the Unidentified Industries--1995, The

      By: William E. Fruhan Jr.
      Helps students to understand how the characteristics of a business are reflected in its financial statements. View Details
      Keywords: Forecasting and Prediction; Supply and Industry; Financial Statements
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      Fruhan, William E., Jr. "Case of the Unidentified Industries--1995, The." Harvard Business School Case 296-049, January 1996.
      • January 1996
      • Article

      Reducing the Cost of Demand Uncertainty through Accurate Response to Early Sales

      By: A. Raman and M. Fisher
      Keywords: Cost; Risk and Uncertainty; Sales
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      Raman, A., and M. Fisher. "Reducing the Cost of Demand Uncertainty through Accurate Response to Early Sales." Operations Research 44, no. 4 (January 1996): 87–99.
      • Article

      Understanding the Supply Decisions of Non-Profits: Modeling the Location of Private Schools

      By: Thomas A. Downes and Shane Greenstein
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      Downes, Thomas A., and Shane Greenstein. "Understanding the Supply Decisions of Non-Profits: Modeling the Location of Private Schools." RAND Journal of Economics 27, no. 2 (Summer 1996): 365–390.
      • December 1995
      • Case

      AT&T USADirect In-Language Service: India

      By: John A. Quelch
      AT&T managers are assessing demand for a soon-to-be launched new operator-assisted, in-language international telephone service from India. View Details
      Keywords: Communication Technology; Demand and Consumers; Emerging Markets; Product Launch; Telecommunications Industry; United States; India
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      Quelch, John A. "AT&T USADirect In-Language Service: India." Harvard Business School Case 596-013, December 1995.
      • November 1995 (Revised November 1999)
      • Case

      National Power and the Privatization of the British Power Generation Industry

      By: Willis M. Emmons III and Ed Simnett
      The British government privatized the nation's electric utility sector in 1991 through a complex process involving the restructuring of the industry as well as the creation of a new regulatory oversight body. National Power plc, the largest of the privatized power... View Details
      Keywords: Restructuring; Trade; Energy Generation; Governing Rules, Regulations, and Reforms; Markets; Monopoly; Privatization; Opportunities; Diversification; Expansion; Energy Industry; Utilities Industry
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      Emmons, Willis M., III, and Ed Simnett. "National Power and the Privatization of the British Power Generation Industry." Harvard Business School Case 796-066, November 1995. (Revised November 1999.)
      • November 1995 (Revised June 1997)
      • Case

      Northern Telecom (A): AdVantage & DisadVantage

      By: Robert J. Dolan and Sylvie Ryckebusch
      Mike Ennis, general manager of Northern Telecom's Business Products Division, recommends a new solution for replacing Vantage, an unsuccessful product for Northern Telecom. The case documents in detail the voice of the customer. Students are required to discuss the... View Details
      Keywords: Demand and Consumers; Product Launch; Management Teams; Product Development; Telecommunications Industry; Canada
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      Dolan, Robert J., and Sylvie Ryckebusch. "Northern Telecom (A): AdVantage & DisadVantage." Harvard Business School Case 596-063, November 1995. (Revised June 1997.)
      • October 1995 (Revised April 1997)
      • Case

      Apparel Exports and the Indian Economy

      By: Ananth Raman
      Indian apparel exports are enjoying considerable success in the international markets. However, the future is uncertain owing to impending technological, regulatory, and market changes. This case explores the long lead times for sourcing apparel from India and provides... View Details
      Keywords: Working Capital; Supply Chain Management; Supply and Industry; Apparel and Accessories Industry; India
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      Raman, Ananth. "Apparel Exports and the Indian Economy." Harvard Business School Case 696-065, October 1995. (Revised April 1997.)
      • October 1995 (Revised September 1996)
      • Case

      Dell Computer Corporation

      By: Das Narayandas and V. Kasturi Rangan
      Traces the evolution of the personal computer industry over the last 20 years and uses this as a backdrop to look at how Dell Computer Corp. grew from a small start-up to a multi-billion-dollar company in a decade. Dell is now faced with a set of decisions on the... View Details
      Keywords: Industry Growth; Competitive Strategy; Profit; Computer Industry
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      Narayandas, Das, and V. Kasturi Rangan. "Dell Computer Corporation." Harvard Business School Case 596-058, October 1995. (Revised September 1996.)
      • October 1995
      • Case

      DISC (A) (Abridged)

      By: Nitin Nohria and Scott A. Snook
      Follows the development and implementation of fundamental organizational change in a large government bureaucracy. The case is set in the Defense Industrial Supply Center (DISC) and follows two senior leaders as they grapple with issues of fundamental change in a... View Details
      Keywords: Government Administration; Organizational Change and Adaptation; Restructuring; Transformation; Decision Choices and Conditions; National Security; Leadership Style
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      Nohria, Nitin, and Scott A. Snook. "DISC (A) (Abridged)." Harvard Business School Case 496-029, October 1995.
      • August 1995 (Revised January 1997)
      • Exercise

      Consumer Behavior Exercise (A)

      By: John A. Deighton and Susan M. Fournier
      Students are instructed to interview a recent purchaser of a low-involvement product or service in depth about his/her buying decision. The exercise provides students with first-hand understanding of important concepts in consumer choice domain (e.g., stages in the... View Details
      Keywords: Consumer Behavior
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      Deighton, John A., and Susan M. Fournier. "Consumer Behavior Exercise (A)." Harvard Business School Exercise 596-039, August 1995. (Revised January 1997.)
      • August 1995 (Revised January 1997)
      • Exercise

      Consumer Behavior Exercise (B)

      By: John A. Deighton and Susan M. Fournier
      Students are instructed to interview a recent purchaser of a high-involvement/utilitarian product or service in depth about his/her buying decision. The exercise provides students with first-hand understanding of important concepts in consumer choice domain (e.g.,... View Details
      Keywords: Consumer Behavior
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      Deighton, John A., and Susan M. Fournier. "Consumer Behavior Exercise (B)." Harvard Business School Exercise 596-040, August 1995. (Revised January 1997.)
      • August 1995 (Revised January 1997)
      • Exercise

      Consumer Behavior Exercise (C)

      By: John A. Deighton and Susan M. Fournier
      Students are instructed to interview a recent purchaser of a high-involvement/ego-expressive product or service in depth about his/her buying decision. The exercise provides students with first-hand understanding of important concepts in consumer choice domain (e.g.,... View Details
      Keywords: Consumer Behavior
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      Deighton, John A., and Susan M. Fournier. "Consumer Behavior Exercise (C)." Harvard Business School Exercise 596-041, August 1995. (Revised January 1997.)
      • August 1995 (Revised January 1997)
      • Exercise

      Consumer Behavior Exercise (D)

      By: John A. Deighton and Susan M. Fournier
      Students are instructed to interview a recent purchaser of a low-involvement product or service in depth about his/her ownership and usage experiences. The exercise provides students with first-hand understanding of important concepts in consumption domain (e.g.,... View Details
      Keywords: Consumer Behavior
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      Deighton, John A., and Susan M. Fournier. "Consumer Behavior Exercise (D)." Harvard Business School Exercise 596-042, August 1995. (Revised January 1997.)
      • August 1995 (Revised January 1997)
      • Exercise

      Consumer Behavior Exercise (E)

      By: John A. Deighton and Susan M. Fournier
      Students are instructed to interview a recent purchaser of a high-involvement product or service in depth about his/her ownership and usage experiences. The exercise provides students with first-hand understanding of important concepts in consumption domain (e.g.,... View Details
      Keywords: Consumer Behavior
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      Deighton, John A., and Susan M. Fournier. "Consumer Behavior Exercise (E)." Harvard Business School Exercise 596-043, August 1995. (Revised January 1997.)
      • August 1995 (Revised January 1997)
      • Exercise

      Consumer Behavior Exercise (F)

      By: John A. Deighton and Susan M. Fournier
      Students are instructed to interview a recent purchaser of a high-involvement/ego-expressive product or service in depth about his/her ownership and usage experiences. The exercise provides students with first-hand understanding of important concepts in consumption... View Details
      Keywords: Consumer Behavior
      Citation
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      Deighton, John A., and Susan M. Fournier. "Consumer Behavior Exercise (F)." Harvard Business School Exercise 596-044, August 1995. (Revised January 1997.)
      • August 1995 (Revised July 1997)
      • Case

      H.E. Butt Grocery Company: A Leader in ECR Implementation (A) (Abridged)

      By: F. Warren McFarlan
      Describes the industry context that has resulted in the development of efficient consumer response (ECR) within the grocery industry and its adoption by H.E. Butt Grocery Co. View Details
      Keywords: Demand and Consumers; Customer Focus and Relationships; Adoption; Food and Beverage Industry; Food and Beverage Industry
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      McFarlan, F. Warren. "H.E. Butt Grocery Company: A Leader in ECR Implementation (A) (Abridged)." Harvard Business School Case 196-061, August 1995. (Revised July 1997.)
      • August 1995
      • Teaching Note

      Medical Products Company TN

      By: Robert H. Hayes
      Teaching Note for (9-694-065). View Details
      Keywords: Medical Devices and Supplies Industry; Medical Devices and Supplies Industry; Europe
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      Hayes, Robert H. "Medical Products Company TN." Harvard Business School Teaching Note 696-010, August 1995.
      • July 1995 (Revised October 1995)
      • Background Note

      Electronic Commerce: Trends and Opportunities

      By: Lynda M. Applegate and Janis Lee Gogan
      In a 1966 Harvard Business Review article, Felix Kaufman implored general managers to think beyond their own organizational boundaries to the possibilities of interorganizational systems (IOS)--networked computers that enable companies to share information and... View Details
      Keywords: Internet and the Web; Trends; Opportunities
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      Applegate, Lynda M., and Janis Lee Gogan. "Electronic Commerce: Trends and Opportunities." Harvard Business School Background Note 196-006, July 1995. (Revised October 1995.)
      • June 1995
      • Teaching Note

      Barilla SpA (A-D) TN

      By: Janice H. Hammond
      Teaching Note for (9-694-046), (9-695-064), (9-695-065), and (9-695-066). View Details
      Keywords: Sales; Distribution; Demand and Consumers; Italy
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      Hammond, Janice H. "Barilla SpA (A-D) TN." Harvard Business School Teaching Note 695-063, June 1995.
      • June 1995
      • Teaching Note

      Logistics and Supply Channel Coordination, Course Overview Note

      By: Janice H. Hammond
      Citation
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      Hammond, Janice H. "Logistics and Supply Channel Coordination, Course Overview Note." Harvard Business School Teaching Note 695-062, June 1995.
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