Professional Services Firms - Publications - Faculty & Research

20 Oct 2011
Research & Ideas

Getting the Marketing Mix Right

they studied the three primary ways these drugs were marketed by Pfizer, Merk, Bristol-Myers Squibb, and AstraZeneca: "detailing," in which drug firm representatives personally visit physicians to sell the drug; at View Details

Keywords: by Dina Gerdeman

09 Aug 2021
Research & Ideas

OneTen: Creating a New Pathway for Black Talent

Economic Alliance; and Kevin Sharer, former chairman and CEO of Amgen. Year Up, whose one-year program helps young talent from poor families forge professional careers, has played a supporting role in the creation of OneTen. Following... View Details

Keywords: by Rawi E. Abdelal, Katherine Connolly Baden, and Boris Groysberg

16 Aug 2004
Research & Ideas

Luxury Isn’t What It Used to Be

of something else, Tranthi says: "I'm going to wear this shirt, and it's going to make me feel great. That's why luxury brands command a premium—it's an emotional buy." Luxury goods are in essence a highly creative field.— Thuy T. Tranthi, Thomas Pink USA... View Details

Keywords: by Julia Hanna; Consumer Products

10 Jul 2007
What Do You Think?

How Much of Leadership Is About Control, Delegation, or Theater?

that environment ." Ann Brown asks, "How long would it take for the results of consistent leadership actions and 'action messages' to show in the bottom line?" Steve Mosley suggested that the value of 10 percent shouldn't be underestimated in pointing... View Details

Keywords: by Jim Heskett

September 2019 (Revised September 2019)
Case

Facebook Fake News in the Post-Truth World

By: John R. Wells, Carole A. Winkler and Benjamin Weinstock

In August 2019, Mark Zuckerberg, founder and CEO of Facebook, was surrounded by controversy. The first major storm of protest followed the surprise election of Donald Trump as President of the United States on November 8, 2016; many put the blame at the door of fake... View Details

Keywords: Facebook; Fake News; Mark Zuckerberg; Donald Trump; Algorithms; Social Networks; Partisanship; Social Media; App Development; Instagram; WhatsApp; Smartphone; Silicon Valley; Office Space; Digital Strategy; Democracy; Entry Barriers; Online Platforms; Controversy; Tencent; Agility; Social Networking; Gaming; Gaming Industry; Computer Games; Mobile Gaming; Messaging; Monetization Strategy; Advertising; Digital Marketing; Business Ventures; Acquisition; Mergers and Acquisitions; Business Growth and Maturation; Business Headquarters; Business Organization; For-Profit Firms; Trends; Communication; Communication Technology; Forms of Communication; Interactive Communication; Interpersonal Communication; Talent and Talent Management; Crime and Corruption; Voting; Demographics; Entertainment; Games, Gaming, and Gambling; Moral Sensibility; Values and Beliefs; Initial Public Offering; Profit; Revenue; Geography; Geographic Location; Global Range; Local Range; Country; Cross-Cultural and Cross-Border Issues; Globalized Firms and Management; Globalized Markets and Industries; Governing Rules, Regulations, and Reforms; Government and Politics; International Relations; National Security; Political Elections; Business History; Recruitment; Selection and Staffing; Information Management; Information Publishing; News; Newspapers; Innovation and Management; Innovation Strategy; Technological Innovation; Knowledge Dissemination; Human Capital; Law; Leadership Development; Leadership Style; Leading Change; Business or Company Management; Crisis Management; Goals and Objectives; Growth and Development Strategy; Growth Management; Management Practices and Processes; Management Style; Management Systems; Management Teams; Managerial Roles; Marketing Channels; Social Marketing; Network Effects; Market Entry and Exit; Digital Platforms; Marketplace Matching; Industry Growth; Industry Structures; Monopoly; Media; Product Development; Service Delivery; Corporate Social Responsibility and Impact; Mission and Purpose; Organizational Change and Adaptation; Organizational Culture; Organizational Structure; Public Ownership; Problems and Challenges; Business and Community Relations; Business and Government Relations; Groups and Teams; Networks; Rank and Position; Opportunities; Behavior; Emotions; Identity; Power and Influence; Prejudice and Bias; Reputation; Social and Collaborative Networks; Status and Position; Trust; Society; Civil Society or Community; Culture; Public Opinion; Social Issues; Societal Protocols; Strategy; Adaptation; Business Strategy; Commercialization; Competition; Competitive Advantage; Competitive Strategy; Corporate Strategy; Customization and Personalization; Diversification; Expansion; Horizontal Integration; Segmentation; Information Technology; Internet and the Web; Mobile and Wireless Technology; Applications and Software; Information Infrastructure; Valuation; Advertising Industry; Communications Industry; Entertainment and Recreation Industry; Information Industry; Information Technology Industry; Journalism and News Industry; Media and Broadcasting Industry; Service Industry; Technology Industry; Telecommunications Industry; Video Game Industry; United States; California; Sunnyvale; Russia

Citation

Educators

Purchase

02 Jun 2010
First Look

First Look: June 2

is considered where firms internalize the regret costs that consumers experience when they see an unexpected price change. Regret costs are assumed to be increasing in the size of price changes and this can explain why the size of price... View Details

Keywords: Martha Lagace

Blog

What Black Executives Really Want

interviewing about a dozen black executives in depth—young black professionals in their 20s. We asked them to tell us their whole story, from the beginning to what they are doing now and where they are working. After that, we started... View Details

14 Jul 2003
Research & Ideas

Understaffed and Overworked: What Now?

accomplish," he says. The toughest thing for most people is initiating this type of discussion, DeLong continues. In his work with professional service firms, he's found that many people would rather... View Details

Keywords: by Paul Michelman

06 May 2021
HBS Case

How Four Women Made Miami More Equitable for Startups

her hometown of New Orleans before moving to Miami. Gibson shifted her focus to cultivating higher-wage jobs in marginalized communities and drew on her background in environmental sciences to form EcoTech Visions, a company providing View Details

Keywords: by Carolyn DiPaolo

Web

John H. McArthur | About

Springs Industries, Inc., Telsat Canada, Bell Canada, and Teradyne Inc. He was a founding board member of the Canada Development Investment Corporation and a member of the Task Force on the Future of the Canadian Financial Services... View Details

14 Jul 2020
Research & Ideas

Restarting Under Uncertainty: Managerial Experiences from Around the World

on intangible capabilities, such as the ability to assess the value of the knowledge and skills that are already present within the firm and in some instances within its broader ecosystem; to rapidly understand how to redeploy them in new... View Details

Keywords: by Raffaella Sadun, Andrea Bertoni, Alexia Delfino, Giovanni Fassio, and Mariapaola Testa

22 Feb 2022
News

New Urban Order

says Frank Yang (MBA 2006), a partner at ADL Ventures, a firm that supports innovation in infrastructure companies through business development consulting, funding, and mentorship. Yang is ADL’s point person in the Advanced Building... View Details

Keywords: Kathleen Fu, Deborah Blagg, Julia Hanna, and Maureen Harmon; illustrations by; energy; environment; sustainability; entrepreneurship; Waste Management and Remediation Services; Waste Management and Remediation Services; Waste Management and Remediation Services; Waste Management and Remediation Services; Waste Management and Remediation Services; Waste Management and Remediation Services; Waste Management and Remediation Services; Waste Management and Remediation Services

Web

HBS - The year in Review

overcoming every obstacle that the pandemic presented, to ensure the continuity of the School's work. Every team leaned in--from food service workers to security to technology and administrative support--whether on campus or remote. Their... View Details

08 Nov 2016
First Look

November 8, 2016

quantifies immigrant contributions to new firm creation in a wide variety of fields and using multiple definitions. While significant research effort has gone into understanding the economic impact of immigration into the United States,... View Details

Keywords: Sean Silverthorne

20 Mar 2000
Research & Ideas

Incubators: The New Venture Capitalists?

get a startup successfully off the ground in the electronic economy. Venture Capital as a Commodity "We definitely see a major shift occurring in the venture capital community," said Corey, who co-founded the Web consulting firm... View Details

Keywords: by Kenneth Liss

Web

2024 Reunion Presentations - Alumni

Info As Netflix Film Chairman, Dan Lin (MBA 1999) oversees movie production at the world’s largest streaming service at 270 million subscribers and counting. With a solid grip on financials and a track record of hits like The LEGO Movie ,... View Details

07 Nov 2012
HBS Case

HBS Cases: Sir Alex Ferguson--Managing Manchester United

the heart of his long-run success” Ferguson's career indeed is an impressive feat. Look around for leading executives in any industry who have managed to succeed with the same firm at the highest levels for nearly three decades.... View Details

Keywords: by Sean Silverthorne; Sports; Entertainment & Recreation

19 Sep 2016
Research & Ideas

Why Isn't Business Research More Relevant to Business Practitioners?

employed in a pilot test with the General Services Administration (GSA). Harvard Business School’s Francesca Gino. “Most of my research projects are motivated by puzzles or strange patterns of behavior I see in the real world,” she says.... View Details

Keywords: by Carmen Nobel; Education

12 Oct 1999
Research & Ideas

Porter’s Perspective: Competing in the Global Economy

interconnected companies, specialized suppliers, service providers, firms in related industries, and associated institutions in particular fields that compete but also cooperate") in your 1990 book The... View Details

Keywords: Re: Michael E. Porter

2017
Working Paper

Business and Sustainability: New Business History Perspectives

By: Ann-Kristin Bergquist

This working paper provides a long-term business history perspective on environmental sustainability. For a long time, the central issues addressed in the discipline of business history concerned how business enterprises innovated and created wealth, as well as... View Details

Keywords: Environmental Sustainability; Business History; Perspective

Citation

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