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  • 18 Dec 2018
  • First Look

New Research and Ideas, December 18, 2018

peers. Across three online experiments and a field experiment of entrepreneurs, we identify an interpersonal strategy that can mitigate feelings of malicious envy in observers: revealing one’s failures. Despite a general reluctance to... View Details
Keywords: Dina Gerdeman
  • 17 Jun 2017
  • Research & Ideas

Amazon, Whole Foods Deal a Big Win for Consumers

Source: 400tmax Editor's Note. Online retailing behemoth Amazon announced June 16 that it would acquire upscale grocery chain Whole Foods Market in a deal valued at more than $13 billion. Though the company has dabbled with the idea of a brick-and-mortar footprint in... View Details
Keywords: by Jose Alvarez and Len Schlesinger; Retail
  • Web

Fast Facts - Global

international citizenship CASES 52.6 % Cases published in FY22 were globally oriented 5.3 m Sold outside the United States in FY21 HBS Online 175 Countries represented by participants 50 % Participants with international citizenship View Details
  • Web

Career Networking - Alumni

about what's going on within your own community. Executive Presence (Behind a Screen) Speaking up on a conference call, presenting your analysis to your boss, or simply "showing up" online as your best self—how do you make your presence... View Details
  • Web

Resources - Christensen Center for Teaching & Learning

case writing resources from Harvard Business School Publishing. To order you must be signed into HBSP online as an educator. The "Sign In or Register Now" button is top right. 17 APR 2015 Harvard Business Publishing Key Elements for... View Details
  • 23 Sep 2015
  • Research & Ideas

Men Want Powerful Jobs More Than Women Do

gender-balanced households, on average, women seem to think about a greater diversity of pursuits.” The researchers asked 781 working adults to fill out an online survey, listing their core goals in life. Indeed, on average, women listed... View Details
Keywords: by Carmen Nobel
  • Web

Generative AI - Alumni

when you want GPT to pull data that you are putting into the prompt. Examples include: An example case online is below in quotes, build something similar using the same structure. My resume is in quotes. Limitations Typical interviews... View Details
  • Web

Career Re-Entry & Flexible Work - Alumni

your online profiles, so that your public persona reflects your personal experiences. Keeping your resume current allows you to remain relevant, regardless of where you are in your life and career path. Returning to Work If you’re coming... View Details
  • Web

Networking Events - Recruiting

5:30pm–9:00pm ET Second Year Timeslots On-campus & virtual: may be held between 9:00am–9:00pm ET Off-campus: may be held between 5:30pm–9:00pm ET Locations On-Campus: 6–10-person conference room Virtually: Online software of your choice... View Details
  • Teaching Interest

Overview

By: Peter Tufano
Tufano is the convener for an innovative global doctoral reading group, The Financial Economics of Climate and Sustainability (FECS). This novel course, taught with professors from Yale, Columbia, Stanford, Texas, Imperial, NYU, Mannheim, and Oxford brings together... View Details
  • Research Summary

Research Questions

By: Anita Elberse

One overarching question drives my research: What are effective marketing strategies for managers in creative industries?

I focus on three sub-questions:

  1. How can managers in creative industries effectively manage products and product... View Details
  • November 2022
  • Case

The Battle Among Channels for Marketing Pharmaceuticals: UpScript, Pharmacy Benefit Managers, and Direct-to-Consumer Sales

By: Regina E. Herzlinger and Tiffany Farrell
Can an online, direct-to-consumer pharmacy both improve the quality and speed of care for patients who need branded drugs and stabilize profits for pharmaceutical manufacturers? UpScript, after years spent achieving legal and regulatory compliance and simultaneous... View Details
Keywords: DTC; Internet and the Web; Marketing Channels; Customer Value and Value Chain; Governing Rules, Regulations, and Reforms; Competitive Strategy; Service Delivery; Growth and Development Strategy; Pharmaceutical Industry; Health Industry; Retail Industry
Related
  • August 2022
  • Background Note

Retail Media Networks

By: Eva Ascarza, Ayelet Israeli and Celine Chammas
In 2022, retail media was one of the fastest growing segments in digital advertising. A retail media network (RMN) allows a retailer to use its assets for advertising. Retailers set up an advertising business by allowing marketers to buy advertising space across their... View Details
Keywords: Advertisers; Advertising Media; Media And Broadcasting Industry; Retail; Retail Analytics; Retail Promotion; Retailing; Ecommerce; E-Commerce Strategy; E-commerce; Marketing Communication; Targeting; Targeted Advertising; Targeted Marketing; Advertising; Marketing; Marketing Communications; Marketing Strategy; Brands and Branding; Media; Marketing Channels; Retail Industry; Consumer Products Industry; Advertising Industry; United States
Related
  • Article

Forgoing Earned Incentives to Signal Pure Motives

By: Erika L. Kirgios, Edward H. Chang, Emma E. Levine, Katherine L. Milkman and Judd B. Kessler
Policy makers, employers, and insurers often provide financial incentives to encourage citizens, employees, and customers to take actions that are good for them or for society (e.g., energy conservation, healthy living, safe driving). Although financial incentives are... View Details
Keywords: Incentives; Motivation Laundering; Self-signaling; Motivation and Incentives; Behavior; Perception
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  • January 2018 (Revised March 2020)
  • Case

SAP: Branding in the Digital Age

By: Das Narayandas and Amram Migdal
By 2017, digital, social, and mobile technologies were rapidly changing the way many of SAP’s traditional customers did business over the last decade. In response to this trend, SAP had acquired companies with capabilities in e-commerce, human capital, workforce... View Details
Keywords: Brand Positioning; Marketing; Sales; Brands and Branding; Strategy; Technology Industry
Related
  • 2012
  • Working Paper

With Us or Against Us? Networks, Identity and Order in a Virtual World

By: Magnus Thor Torfason
Social networks and social groups have both been seen as important to discouraging malfeasance and supporting the global pro-social norms that underlie social order, but have typically been treated either as pure substitutes or as having completely independent effects.... View Details
Keywords: Social Norms; Social Networks; Triadic Closure; Social Groups; Group Identity; Groups and Teams; Boundaries; Organizations; Identity; Social and Collaborative Networks; Societal Protocols
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  • 03 Mar 2022
  • HBS Seminar

Daniela Saban, Stanford

  • 15 Sep 2015
  • First Look

September 15, 2015

Operations Management Analytics for an Online Retailer: Demand Forecasting and Price Optimization By: Ferreira, Kris J., Bin Hong Alex Lee, and David Simchi-Levi Abstract—We present our work with an online... View Details
Keywords: Sean Silverthorne
  • 09 Jun 2022
  • Blog Post

The MBA Class of 2022 Looks Back

perfect time, place, and environment to be bold. What is your favorite memory of your time at HBS?Given that we started with online classes, one of my favorite memories is the first time my section had an in-person case discussion, “LEGO:... View Details
  • 12 Feb 2018
  • Research & Ideas

Customers at the Back of the Line Are Anxious—Can You Keep Them from Leaving?

last place. Short of stopping customers and asking them why they switched, it’s difficult to know exactly why they did so, or whether they were better off for their jockeying. To answer those questions, Buell set up an online experiment... View Details
Keywords: by Michael Blanding; Retail; Service