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  • June 2016 (Revised May 2017)
  • Case

Searching for a New CEO: TiVo 2016

By: David B. Yoffie
In 2015, TiVo initiated a search for a new CEO. This case provides a profile of the CEO search and background on the company. View Details
Keywords: Technological Change; Succession Planning; Information Technology; Strategy; Strategic Planning; Management Succession; Forecasting and Prediction; Change; Media and Broadcasting Industry; Media and Broadcasting Industry
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  • May 2014
  • Supplement

RCA: Color Television and the Department of Justice (B)

By: Willy C. Shih and Gregory Dieterich
This case is a supplement to 614-072, which examines the early history of the color television receiver market, and the global consequences of an historic 1958 consent decree with the U.S. Department of Justice that opened RCA's patents to licensing by domestic... View Details
Keywords: Intellectual Property; Patents; Rights; Business Strategy; Competitive Strategy; Corporate Strategy; Business History; Information Technology; Information Infrastructure; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry; United States; Japan
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  • January 1992 (Revised March 1992)
  • Case

News Corp. Ltd., The

By: David F. Hawkins
Keywords: Media and Broadcasting Industry; Media and Broadcasting Industry
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  • October 2001
  • Case

Blethen Family and the Seattle Times Company (B), The

By: John A. Davis and Cathy Quinn
Supplements the (A) case. View Details
Keywords: Corporate Governance; Entrepreneurship; Family Business; Media and Broadcasting Industry; Media and Broadcasting Industry
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  • January 1983 (Revised July 1985)
  • Case

Cable News Network

By: John A. Quelch
The vice president of advertising and promotion is reviewing his advertising program for 1982. In particular, he is assessing an agency proposal for a new advertising campaign for cable news network. View Details
Keywords: Advertising Campaigns; Management Teams; Media and Broadcasting Industry; Media and Broadcasting Industry
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  • 01 Sep 2012
  • News

Women and VC

director of the Women’s Venture Capital Fund (WVCF). The fund focuses on early-stage female entrepreneurs in digital media and eco-friendly businesses, two areas that the WVCF believes are “poised for exponential growth” because they are... View Details
Keywords: Funds, Trusts, and Other Financial Vehicles; Finance
  • 28 Nov 2018
  • News

Elevating Women at Fidelity

In the wake of sexual harassment allegations at Fidelity, Abby Johnson (MBA 1988) has stepped up a concerted effort to promote women within the 72-year-old firm, according to Bloomberg. "A year ago Fidelity came under media scrutiny after... View Details
  • 18 Feb 2016
  • News

Challenge Aims to Speed Drug Trials Process

three finalists to share a $100,000 prize and receive national media exposure. The winner will be announced in April and will have the opportunity to present at the prestigious 2016 Personalized Medicine Conference to more than 600... View Details
  • 01 Mar 2012
  • News

Learning to Speak the Language of Business

Mikitani announced the changeover, in English, in March 2010 and set a two-year deadline for everyone to demonstrate English proficiency or sacrifice chances for advancement. He dubbed the project “Englishnization,” which has attracted international View Details
Keywords: Roger Thompson; e-commerce; Management of Companies and Enterprises; Management; Miscellaneous Store Retailers; Retail Trade
  • 01 Dec 2017
  • News

3-Minute Briefing: Wei Zhang (MBA 1999)

connection we feel with animals. People thought the most we could do was 30 to 50 million yuan; eventually we did 606 million yuan in box office. Working in media was always my dream. One summer I saw an advertisement recruiting for kids... View Details
Keywords: Julia Hanna
  • January 2023
  • Case

Proday: Calling the Right Play

By: Lindsay N. Hyde, Thomas R. Eisenmann and Tom Quinn
Sarah Kunst knew the elements of a successful startup from her tenure at venture capital firms. In April 2018, however, her own app – Proday, a home fitness platform featuring exercises filmed by professional sports stars – was floundering. Kunst theorized that... View Details
Keywords: Social Media; Entrepreneurship; Advertising; Digital Marketing; Product Launch; Social Marketing; Failure; Sports; Applications and Software; Business Startups; Technology Industry; United States
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  • October 1993 (Revised October 1996)
  • Case

Paragould City Cable

By: Willis M. Emmons III
Unhappy with the prices provided by the local, privately owned cable television operator, the city of Paragould, Arkansas constructs a competing municipally owned cable system. Once in operation, Paragould City Cable faces vigorous competition from the incumbent... View Details
Keywords: Business Strategy; Television Entertainment; Competitive Strategy; Distribution Channels; Media; Public Sector; Programs; Growth and Development Strategy; Cost; Performance Improvement; Entertainment and Recreation Industry; Arkansas
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  • 25 Sep 2000
  • Research & Ideas

Cyber-Marketing: Scouting the Digital Communications Frontier

ability to select and interact with consumers with little regard for time or geography. As with earlier media transformations, the greatest benefit will go to those who comprehend and embrace the new medium most quickly, as well as... View Details
Keywords: by Peter K. Jacobs
  • 29 Sep 2020
  • Blog Post

New Life for Old Tech: Startup Provides Network Security Solutions for Obsolete Devices

looking to expand the team and gather more feedback from potential customers. The massive amount of media attention network security has received in recent years provides opportunities and challenges as the startup moves forward. “There’s... View Details
  • Web

Leading Race Work in Business Schools - Race, Gender & Equity

leadership development have been featured in Harvard Business Review and several other global media outlets. Derek Avery Derek R. Avery, Ph.D., is the C. T. Bauer Chair of Inclusive Leadership in the Bauer College of Business at the... View Details
  • 15 Nov 2020
  • News

Podcasts Engage New Audiences with HBS

criticism of its early social media marketing campaign targeting teens. Then Toffel, who is the Senator John Heinz Professor of Environmental Management, poses a tough question: “What should JUUL do now, given the pressure that it’s under... View Details
  • 14 Dec 2017
  • News

Making Movies Is a Class Act

Beyda) Sally Wood (photo by Russ Campbell) Joe Abrams (photo by David Beyda) Sally Wood (photo by Russ Campbell) Abrams served in various executive capacities at CBS, Columbia, MGM, and ABC, before setting up his own consulting business in the View Details
Keywords: Jill Radsken
  • 03 Apr 2018
  • Blog Post

Carol Fishman Cohen (MBA 1985) On Getting Back into the Workforce

Steir Rabin, HBS '86) of the book Back on the Career Track (2007).  Can you tell us what inspired you to found iRelaunch?When I relaunched my career back in 2001 after my 11-year career break, there were no employer career reentry programs, no View Details
  • 20 Aug 2013
  • First Look

First Look: August 20

http://www.people.hbs.edu/rgreenwood/shipsIA.pdf Cases & Course Materials Harvard Business School Case 513-703 Tyra Banks: Personal Branding No abstract available. Purchase this case: http://hbr.org/search/513703-PDF-ENG Harvard Business School Case 213-142... View Details
Keywords: Anna Secino
  • 21 Jan 2009
  • First Look

First Look: January 21, 2009

http://harvardbusinessonline.hbsp.harvard.edu/ b01/en/common/item_detail.jhtml?id=708051 UnME Jeans: Branding in Web 2.0 Harvard Business School Case 509-035 This case introduces emerging Web 2.0 social media in virtual worlds, social... View Details
Keywords: Martha Lagace