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Show Results For
- All HBS Web
(4,497)
- People (11)
- News (1,751)
- Research (2,133)
- Events (17)
- Multimedia (92)
- Faculty Publications (807)
- Portrait Project
Shibani Joshi
meant fame and wealth, but today I see the meaning as much more profound. Now breaking free involves resisting the temptation to return to the investment bank I previously worked for and instead pursuing my dreams in the entertainment... View Details
- Portrait Project
Kate Lewis
means to "have it all." Having it all does not mean perfection at work and home. It means daring to pursue seemingly impractical and conflicting goals, and doing it... View Details
- 15 Jun 2021
- News
Turning Point: Tell Me More
Illustration by Gisela Goppel Illustration by Gisela Goppel By Diane Hessan (MBA 1977) My entire career has been a series of pivots: a friend who convinced me to join his firm, a conversation on an airplane that turned into a new job, a middle-of-the-night idea that... View Details
- 03 Mar 2016
- News
3-Minute Briefing: Pamela Meyer (MBA 1986)
(photo by Cade Martin) At my 20th HBS reunion I heard faculty member Michael Wheeler describe behavior people engage in when they’re being deceptive. The room was transfixed. No one was on their phone! It turned out there is a robust, well-funded body of... View Details
Keywords: Julia Hanna
- Web
Creating Brand Value - Course Catalog
managing brands to achieve their full value potential has never been more difficult. Consumers are increasingly diverse, skeptical of marketing, and empowered by digital technologies that easily connect them to others who share their tastes. They co-create the View Details
- 12 Jan 2004
- Research & Ideas
Does Your HQ Operation Fit With Corporate Strategy?
headquarters produce superior financial performance. We had expected that smaller, "lean and mean" headquarters would lead to better performance. In fact, the opposite is true—larger headquarters are associated with higher profitability. This does not View Details
Keywords: by Martha Lagace
- 23 Sep 2024
- Blog Post
HBS Latino Student Association Spotlight: Sebastian Forero (MBA 2025)
related to MBA Admissions, alumni engagement, career development, and more to advocate for and empower the Latino community on campus and beyond. In honor of Hispanic Heritage Month, we asked LASO members to share what being Latino at HBS View Details
- winter 2009
- Journal Article
Interactivity's Unanticipated Consequences for Markets and Marketing
By: John A. Deighton and Leora Kornfeld
The digital interactive transformation in marketing is not unfolding, as some thought it would, on the model of direct marketing. That model anticipated that marketing, empowered by digital media using rich profiling data, would intrude ever more deeply and more... View Details
Keywords: Communication Intention and Meaning; Interactive Communication; Marketing Communications; Consumer Behavior; Social and Collaborative Networks; Online Technology
Deighton, John A., and Leora Kornfeld. "Interactivity's Unanticipated Consequences for Markets and Marketing." Journal of Interactive Marketing 23, no. 1 (winter 2009): 2–12. (First Runner-up and Winner of an Honorable Mention for the Best Paper published in the Journal of Interactive Marketing in 2009.)
- Portrait Project
Marc Ricks
I will work long hours, endure stress, and use PowerPoint... lots of PowerPoint. I'll put up with that and more if I can have impact. I'll choose the bloodshot eyes and caffeine twitch that come from sleep deprivation if my efforts create change. In the short term the... View Details
- 01 Dec 2018
- News
HBS Campaign Impact
opportunities in a rapidly changing world means constantly innovating in our curriculum; today’s graduates must master the knowing, doing, and being of leadership. Alumni are an integral part of the HBS educational ecosystem, sharing... View Details
- 27 Sep 2024
- Blog Post
HBS Latino Student Association Spotlight: Lorraine Bichara Assad (MS/MBA 2026)
related to MBA Admissions, alumni engagement, career development, and more to advocate for and empower the Latino community on campus and beyond. In honor of Hispanic Heritage Month, we asked LASO members to share what being Latino at HBS View Details
- Article
When Dreaming Is Believing: The (Motivated) Interpretation of Dreams
By: Carey K. Morewedge and Michael I. Norton
This research investigated laypeople's interpretation of their dreams. Participants from both Eastern and Western cultures believed that dreams contain hidden truths (Study 1) and considered dreams to provide more meaningful information about the world than similar... View Details
Keywords: Anchoring; Attribution; Dreams; Motivated Reasoning; Unconscious Thought; Communication Intention and Meaning; Judgments; Values and Beliefs; Information; Behavior; Cognition and Thinking; Motivation and Incentives
Morewedge, Carey K., and Michael I. Norton. "When Dreaming Is Believing: The (Motivated) Interpretation of Dreams." Journal of Personality and Social Psychology 96, no. 2 (February 2009): 249–264. (Winner of Society for Personality and Social Psychology. Theoretical Innovation Prize For an article or book chapter judged to provide the most innovative theoretical contribution to social/personality psychology within a given year presented by Society for Personality and Social Psychology.)
- 01 Sep 2020
- News
Action Plan: Finding Fluency
Photo courtesy of Cammie Dunaway Photo courtesy of Cammie Dunaway Every day of 2020, Cammie Dunaway (MBA 1990) has practiced her French using the Duolingo app. “It is something positive I can do for myself,” Dunaway says of the hobby she has maintained throughout... View Details
- 29 Jan 2015
- Op-Ed
The Fall of Greece
Professor of Business Administration and a native of Greece, offers his insights into what the election means for the country. Many people ask me what the recent elections in Greece mean for the Greek... View Details
Keywords: by George Serafeim
- Portrait Project
Ian Blasco
I want to build a successful career. For me that means success with a small firm where I am able either to run the firm or otherwise gain autonomy over an area within the company. I want to make sure, however, that I also have time for my... View Details
- 11 AM – 12 PM EST, 25 Jan 2018
- Webinars: Trending@HBS
Becoming Effective Change Makers: The Power of Networks
Instituting change in an organization or in a sector of society has always been the bane of leaders. However, some leaders do succeed--often spectacularly--at transforming their organizations and even whole sectors of society. What makes some change makers triumph in a... View Details
- 31 Mar 2002
- Research & Ideas
You’re Wasting Your Employees! What You Can Do About It
That means that a first-class human-resources executive must be at the CEO's right hand. Eventually, traditional strategic-planning processes will need to be overhauled and the financially calibrated measurement and reward systems will... View Details
Howard J. Morgens
Morgens is credited with leading P&G through its most significant growth period. He introduced P&G Productions, funding the first television soap operas, as a means to promote P&G products. During his tenure, he introduced the... View Details
Keywords: Personal Care & Home Products
- 01 Dec 2007
- News
Hollywood Squared
American shopping mall.” Citing an “explosion of home-grown content” in diverse countries around the world, he added that “globalization does not mean homogeneity. It means heterogeneity.” Lynton’s is a... View Details
Keywords: Arts, Entertainment
- 25 Apr 2014
- News
The measure of business success is in how you add value
Adrian Beer (OPM 31, 2002), CEO of GrupoBeer, says success in business means adding value for your clients. (Published April 2014) View Details