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  • All HBS Web  (3,948)
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Show Results For

  • All HBS Web  (3,948)
    • People  (4)
    • News  (675)
    • Research  (2,597)
    • Events  (20)
    • Multimedia  (35)
  • Faculty Publications  (1,845)
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  • Web

News - Research Computing Services

project spaces. This measure is being taken to ensure that those responsible for the oversight of research projects are directly accountable for compliance obligations. We understand that these changes may require some adjustment, but they are essential for maintaining... View Details
  • 12 Nov 2021
  • News

Alumni Business Leaders on Confronting the Climate Change Challenge

solutions in all of your business locations and your homes. Drive with 100 percent renewable energy!! If a slight premium is paid—it will be a marginal cost relative to the gains it achieves for all of us. Jennifer Tisdel Schorsch (MBA 1992) President, Water.org View Details
  • Research Summary

Overview

By: Charlotte L. Robertson
Professor Robertson conducts research on the history of financial markets. Her book manuscript and working papers shed light on the evolution of securities markets and the relationship between finance, governance, and society. Some of the topics she pursues include:... View Details
  • 08 Nov 2018
  • Blog Post

Long Distance Relationships: What if my partner can’t join me at HBS?

short months together we have had two marriages and two newborn babies! Yes, we’ve been through a lot already! Since I consider my Section my new family, I look for support from them whenever I can. I integrate my life outside of HBS with... View Details
  • 07 Oct 2020
  • Blog Post

7 Coming Out Stories from the HBS PRIDE Club

navigated my life’s experiences while hiding an integral part of myself from society. A part that I knew would be met with judgment, rejection, and disdain. I was in my mid-20s before I came out. I’d been one of the first persons in my... View Details
  • 02 Aug 2012
  • Working Paper Summaries

The Rich Get Richer: Enabling Conditions for Knowledge Use in Organizational Work Teams

Keywords: by Melissa A. Valentine, Bradley R. Staats & Amy C. Edmondson
  • October 2021
  • Article

Overcoming the Cold Start Problem of CRM Using a Probabilistic Machine Learning Approach

By: Nicolas Padilla and Eva Ascarza
The success of Customer Relationship Management (CRM) programs ultimately depends on the firm's ability to understand consumers' preferences and precisely capture how these preferences may differ across customers. Only by understanding customer heterogeneity, firms can... View Details
Keywords: Customer Management; Targeting; Deep Exponential Families; Probabilistic Machine Learning; Cold Start Problem; Customer Relationship Management; Programs; Consumer Behavior; Analysis
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Padilla, Nicolas, and Eva Ascarza. "Overcoming the Cold Start Problem of CRM Using a Probabilistic Machine Learning Approach." Journal of Marketing Research (JMR) 58, no. 5 (October 2021): 981–1006.
  • Article

Moving Beyond Schumpeter: Management Research on the Determinants of Technological Innovation

By: Gautam Ahuja, Curba Morris Lampert and Vivek Tandon
Schumpeter's conjecture that large monopolistic firms were the key source of innovation in modern industrial economies has been the underpinning for much work on the topic of innovation. In this review paper we consciously move beyond the Schumpeterian tradition of... View Details
Keywords: Technological Innovation; Management; Strategy
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Ahuja, Gautam, Curba Morris Lampert, and Vivek Tandon. "Moving Beyond Schumpeter: Management Research on the Determinants of Technological Innovation." Academy of Management Annals 2 (2008): 1–98.
  • Web

MBA Program - Alumni

Giving MBA Program Giving MBA Program Enhance Learning Ensure a transformational educational experience The MBA Program is the cornerstone of HBS’s educational offerings. Ongoing innovation in teaching and learning, as well as the View Details
  • 16 Sep 2020
  • Blog Post

Turning a Moment into a Movement: Interview with Anti-Racism Fund Co-Founders Kenneth and Kevin Chenault

monthly donation, there are additional ways to activate anti-racism allies and we want to diversify how we can help communities of color.” As ARF grows and evolves, there are three things the Chenault brothers and their team know will remain the same: a commitment to... View Details
  • 17 Nov 2020
  • Research & Ideas

Why a Blended Workforce May Be Key to Lasting Competitive Advantage

In recent years, companies have been anxious about the lack of skilled workers to fill pivotal jobs. But then came COVID-19 and a subsequent recession. The ensuing business turmoil and record-high unemployment may have temporarily distracted companies from their... View Details
Keywords: by Joseph B. Fuller
  • Web

the Art of American Advertising - Advertising Products

attention and were an integral factor in extending products’ market reach nationwide. Throughout the 1800s, black-and-white trade cards and business cards with fine detail were created through the process of engraving on wood, copper, or... View Details
  • 04 Apr 2016
  • Blog Post

Meet the Middle East & North Africa Club

members. How do you integrate new students into the MENA Club? We organize an opening presentation and social events each fall, we make sure that MENA members get to know each other and familiarize themselves with the different events and... View Details
  • 19 Jan 2022
  • Blog Post

From Retail to HBS: How I’m Building a Career Path at the Intersection of Arts, Culture, and Business

the HBS classroom, debating with and in front of 90+ incredibly smart peers in my section. How did your retail background contribute to your experience at HBS? So many ways! It could be both a blessing and a curse in the classroom. “Retail” is immensely wide-ranging,... View Details
  • 21 Feb 2019
  • Research & Ideas

Voter ID Laws Don't Work (But They Don't Hurt Anything, Either)

Republican majorities, that adopted voter ID laws requiring people to show proof of residency before being allowed to register. Did these laws accomplish their goals? Vincent Pons: Advocates of voter ID laws argue that the goal of these laws was to enhance the View Details
Keywords: by Sean Silverthorne
  • Profile

Mireya Iglesias Ayala

journey. Approach each step purposefully, allocating your time, energy, and focus accordingly. Whether it is studying for standardized tests, cultivating professional relationships, or reflecting on your aspirations, be intentional in every decision; never make hasty... View Details
  • 13 Jan 2021
  • Research & Ideas

How 'Small C' Change Can Beat Large-Scale Rebuilding

average the position of 5.8 players in the starting 11 compared to the previous game, Flick changed his starting 11 only on 3.5 positions. This strengthened the integration of all players and increased confidence in the young players from... View Details
Keywords: by Boris Groysberg, Sascha L. Schmidt, and Sebastian Flegr; Sports
  • 2020
  • Working Paper

Overcoming the Cold Start Problem of CRM Using a Probabilistic Machine Learning Approach

By: Eva Ascarza
The success of Customer Relationship Management (CRM) programs ultimately depends on the firm's ability to understand consumers' preferences and precisely capture how these preferences may differ across customers. Only by understanding customer heterogeneity, firms can... View Details
Keywords: Customer Management; Targeting; Deep Exponential Families; Probabilistic Machine Learning; Cold Start Problem; Customer Relationship Management; Customer Value and Value Chain; Consumer Behavior; Analytics and Data Science; Mathematical Methods; Retail Industry
Citation
SSRN
Related
Padilla, Nicolas, and Eva Ascarza. "Overcoming the Cold Start Problem of CRM Using a Probabilistic Machine Learning Approach." Harvard Business School Working Paper, No. 19-091, February 2019. (Revised May 2020. Accepted at the Journal of Marketing Research.)
  • Web

Negotiation, Organizations & Markets Awards & Honors - Faculty & Research

Peacemaker's Code” won the 2021 National Indie Excellence Award for Best Science Fiction. Julian J. Zlatev : Winner of the 2021 International Association for Conflict Management (IACM) Outstanding Article or Book Chapter Award for "Brokerage and Brokering: An View Details
  • 19 May 2022
  • Blog Post

HKS Policy Analysis Exercise Showcase

final analysis—usually around 40 pages or 10,000 words—gives students the opportunity to integrate the technical skills and specialized knowledge gained from the MPP curriculum while also helping the client organization tackle a... View Details
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