Publications

04 Aug 2023
Blog Post

Aaron Sabin (MS/MBA 2023): Engineering a Climate Change Solution by Cutting the Cost of Carbon Capture

MS/MBA program of the Harvard John A. Paulson School of Engineering and Applied Sciences, Harvard Business School and Harvard Griffin Graduate School View Details

25 Apr 2012
What Do You Think?

How Will the “Age of Big Data” Affect Management?

business analysts who "tend to be lower level employees and have a high turnover," creating a "losing battle" through the loss of "institutional data knowledge." (Kim Kraemer) Avoid the belief that "whatever... View Details

Keywords: Re: James L. Heskett

21 Dec 2022
News

HBS Community Comes Together in Wake of Ukraine Invasion

Harvard Gazette How invasion may hit U.S., global economies [Thomas D. Cabot Professor of Public Policy and Professor of Economics at Harvard] Kenneth Rogoff sees possible... View Details

01 Apr 2002
News

Career Transitions, Continuing Education Focus of Washington, D.C., Club

- a staple of the club's schedule that features speakers from the high-tech sector - both welcome graduates from other prominent business schools. "Including alumni beyond HBS gives us a chance to meet new... View Details

Keywords: Colleges, Universities, and Professional Schools; Educational Services

Web

Strategy Programs

02 Jun 2020
Research & Ideas

Coronavirus Careers: Cloud Kitchens Are Now Serving

As restaurants shuttered during social lockdowns in March and April, food delivery soared. An increasing number of those deliveries originated from recently established “cloud kitchens.” More remarkable,... View Details

Keywords: by Lena Ye and Geoffrey Jones; Food & Beverage

August 2003 (Revised January 2013)
Case

Multinational Corporations in Apartheid-era South Africa: The Issue of Reparations

By: Geoffrey Jones and Cate Reavis

Considers the lawsuits filed on behalf of victims of apartheid against multinationals who operated in South Africa prior to 1994. Reviews the debates about divestment from and sanctions against South Africa from the 1950s. Includes case studies of companies that... View Details

Keywords: Ethics; Multinational Firms and Management; Government Legislation; Lawsuits and Litigation; Business and Government Relations; Prejudice and Bias; South Africa

January 2019
Case

Understanding the Brand Equity of Nestlé Crunch Bar: A Market Research Case

By: Jill Avery and Gerald Zaltman

In early 2018, Nestlé announced the sale of its U.S. candy-making division and a select collection of 20 of its confectionery brands, including the Nestlé Crunch Bar, to Ferrero SpA for $2.8 billion. Under the terms of the Nestlé acquisition, each of the purchased... View Details

Keywords: Brand Equity; Marketing; Market Research; Qualitative Research; Marketing Communication; Customer Satisfaction; Brands and Branding; Consumer Behavior; Marketing Communications; Marketing Strategy; Food and Beverage Industry; United States; North America; Italy

2017
Working Paper

Reinventing the American Wine Industry: Marketing Strategies and the Construction of Wine Culture

By: Ai Hisano

This working paper examines the remarkable growth of wine consumption in the United States since the 1960s. The country is now the largest wine consumer in the world, exceeding the wine-producing European countries such as France and Italy, which had long dominated... View Details

Keywords: Marketing Strategy; Industry Growth; Transformation; Perception; Food and Beverage Industry; United States

SSRN

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April 2022 (Revised May 2022)
Case

Mastercard Labs (A)

By: Linda A. Hill, Sunil Gupta, Emily Tedards and Julia Kelley

When Ajaypal (Ajay) Banga became the CEO of Mastercard in 2010, he shifted the company’s competitive focus from card networks to cash itself. Mastercard’s new vision of a “World Beyond Cash” distilled into a three-pronged framework: Grow the core business, Diversify... View Details

Article

Power to the People

By: Eric D. Werker

Every nongovernmental organization has a mission statement. For example, CARE, one of the world's largest and best-funded NGOs, explains its mission as serving "individuals and families in the poorest communities in the world. Drawing strength from our global... View Details

Keywords: Mission and Purpose; Food; Service Operations; Inflation and Deflation; Experience and Expertise; Economic Slowdown and Stagnation; Knowledge; Poverty; Agribusiness; Diversity; Non-Governmental Organizations; Innovation and Invention; India