Publications

March 2008 (Revised April 2009)
Case

The Xiamen PX Project: The Rule of Contract or Citizens in China Today

This case examines the effect of environmental activism on China's investment climate, focusing on the petrochemical sector. It shows how tensions between a country's national economic development goals and political constraints make for a more unpredictable investment... View Details

Keywords: Developing Countries and Economies; Investment; Governing Rules, Regulations, and Reforms; Business and Government Relations; Environmental Sustainability; Conflict and Resolution; China

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June 2019
Teaching Note

The Drone Racing League: Building the Sport of the Future

By: Robert F. Higgins and James Barnett

Drone Racing League (DRL) sees itself as the world’s preeminent professional drone racing league. The company is in its third season of racing and is focused on future seasons and the negotiation of a new media agreement. How should the company proceed? Teaching Note... View Details

Keywords: Drones; Racing; Sports; Entrepreneurship; Media; Strategic Planning

January 1993 (Revised March 1993)
Case

Kronos (A)

Mark Ain is the founder and manager of Kronos, which has grown to a $33 million dollar company in 13 years. The case focuses on Ain's rrole in the company. Presents data from a personality assessment of Ain and his senior management team as input to this decision. . View Details

Keywords: Management Teams; Management Skills; Managerial Roles; Personal Characteristics; Management Style; Behavior

April 2010
Case

A Giant Among Women

By: Willy C. Shih, Ethan S Bernstein, Maly Hout Bernstein, Jyun-Cheng Wang and Yi-Ling Wei

Few CEOs successfully manage the evolution of their companies from OEM outsourcer to branded manufacturer to expert consumer marketer as well as Tony Lo, CEO of Giant Manufacturing Co. Ltd., now the largest bicycle manufacturer in the world. In the mid-1980s, Giant... View Details

Keywords: Consumer Behavior; Customer Focus and Relationships; Global Strategy; Gender; Customer Satisfaction; Product Development; Bicycle Industry; Taiwan

February 1995
Case

Promus Companies, The: Harrah's Casinos

By: Stephen P. Bradley and Takia Mahmood

Provides an overview of the U.S. gambling industry and the rapid expansion of gambling beyond Nevada and New Jersey since 1988. Focuses on Harrah's, a traditional top-tier casino company, which was the first to aggressively expand into emerging gaming markets and that... View Details

Keywords: Emerging Markets; Competitive Advantage; Corporate Strategy; Expansion; Las Vegas; New Jersey

05 Jan 2021
Video

Beatriz Fernández

Beatriz Fernández, Co-Founder and Manager of Crepes & Waffles S.A., explains the decision to grow her business internationally in the 1990s, going first to Ecuador and then across the Atlantic by focusing on her relationships with the local communities, local tastes,... View Details

June 2020
Case

Extended Reality Extends into Enterprise?

By: David B. Yoffie, Kaushal Jain, Amy Villasenor, Vicky Xu and Annie Yang

While the growth of virtual reality started in gaming, the industry was increasingly focused on enterprise applications in 2020. This note explores the market opportunities and challenges for virtual reality and augmented reality in the enterprise, while diving into a... View Details

Keywords: Virtual Reality; Augmented Reality; Enterprise Computing; Organizations; Information Technology; Markets; Opportunities; Strategy

October 2016 (Revised March 2022)
Background Note

Cost Variance Analysis

By: Robert S. Kaplan and Susanna Gallani

This note was written to provide students with fundamental concepts and methods for the analysis of cost variances. It focuses on the decomposition of cost variances into price, quantity, and mix variance components, an approach that allows students to identify the... View Details

Keywords: Cost Accounting

April 1993 (Revised December 1993)
Case

NEC

By: Marco Iansiti

Investigates product development practices at NEC. The company provides an intriguing example of how to build capability through a stream of product development projects. Focuses in detail on an engineering group that develops the core component of its line of... View Details

Keywords: Product Development; Product Design; Innovation and Invention; Innovation and Management; Collaborative Innovation and Invention; Technological Innovation; Management Analysis, Tools, and Techniques; Information Technology; Factories, Labs, and Plants; Information Technology Industry

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29 Jun 2010
News

In Faulty-Computer Suit, Window to Dell Decline

22 Feb 2012
News

Disclosures Are Found to Change Financial Behavior

08 Apr 2013
Video

Booya Fitness, Inc. - Episode 2- Shifting Behavior

2017
Working Paper

The 4 Minds of the Customer: A Framework for Understanding and Applying the Science of Decision Making

By: Ryan Hamilton and Uma R. Karmarkar

Scientists have spent decades creating powerful and detailed descriptions of how people make decisions. Unfortunately, many of these theories make contradictory predictions and are difficult to understand and implement. We introduce the 4 Minds framework as a practical... View Details

Keywords: Consumer Choice; Market Research; Decision Making Process; Decision; Marketing Research; Consumer Behavior; Decision Choices and Conditions; Marketing; Decision Making; Segmentation; Research

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April 2001 (Revised February 2003)
Case

Moore Medical Corporation

Moore Medical is a medium-sized distributor of medical supplies to practitioners, such as podiatrists and emergency medical technicians. At the time of the case, it has relied on traditional customer channels such as catalogs, phones, and faxes to communicate product... View Details

Keywords: Change Management; Internet and the Web; Marketing Communications; Information Technology; Order Taking and Fulfillment; Medical Devices and Supplies Industry; Distribution Industry

January – February 2011
Article

Stop Holding Yourself Back

By: Anne Morriss, Robin J. Ely and Frances X. Frei

After working with hundreds of leaders in a wide variety of organizations and in countries all over the globe, the authors found one very clear pattern: when it comes to meeting their leadership potential, many people unintentionally get in their own way. Five barriers... View Details

Keywords: Transformation; Decision Choices and Conditions; Leadership; Personal Development and Career; Personal Characteristics

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January 1987 (Revised June 1989)
Case

Coca-Cola vs. Pepsi-Cola (A)

Focuses on the competitive interaction between Coca-Cola and Pepsi-Cola specifically and the effect their dominance has on the other industry participants. Coke and Pepsi's competitive strategies are examined in an in-depth analysis; each firm's behavior is used to... View Details

Keywords: Competitive Strategy; Duopoly and Oligopoly; Food and Beverage Industry; United States

January 2012 (Revised September 2015)
Case

Tough Decisions at Marks and Spencer

By: George Serafeim

In 2007, under the leadership of CEO Stuart Rose, the iconic British retailer Marks and Spencer, with great fanfare, announced its "Plan A" initiative. Based on the five essential pillars of climate change, waste, sustainable materials, fair partnership, and health,... View Details

Keywords: Decision Making; Environmental Sustainability; Corporate Social Responsibility and Impact; Corporate Strategy; Retail Industry

2022
Article

The Turn Toward Creative Work

By: Spencer Harrison, Elizabeth D. Rouse, Colin M. Fisher and Teresa M. Amabile

In this Academy of Management Collections essay, we curate a set of articles from the Academy of Management family of journals that showcase the evolution of creativity research within organizational scholarship. The articles reveal a shift from the study of... View Details

Keywords: Creative Work; Creative Process; Creativity; Organizational Culture