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Show Results For
- All HBS Web
(3,256)
- People (5)
- News (660)
- Research (2,127)
- Events (13)
- Multimedia (10)
- Faculty Publications (1,240)
- 04 Feb 2014
- First Look
First Look: February 4
"strategic"-with marketing people developing a marketing-centric strategy and favoring the marketing side of business-and derives two rational mechanisms for this... View Details
Keywords: Sean Silverthlorne
- 19 Mar 2013
- First Look
First Look: March 19
tightly linked to changes in firm diversification and IT investments. These relationships depend crucially on the function involved: those closer to the product ("product" functions, e.g., View Details
Keywords: Sean Silverthorne
- 18 Nov 2002
- Research & Ideas
Enterprising Women—a History
to entrepreneurship, she said. In 1972 women owned 4 percent of all American businesses; by 1991, that figure had climbed to 38 percent. This is not a trivial accomplishment; these women-owned enterprises were responsible for $4 trillion dollars in View Details
Keywords: by Laura Linard
- 24 Sep 2001
- Research & Ideas
How To Be an Angel Investor
far better investor. A Short Lecture On Entrepreneurial Evaluation, Harvard Style Bear with us while we explain the framework developed by William Sahlman and Howard Stevenson at Harvard Business School.... View Details
Keywords: by David Amis & Howard Stevenson
- 18 Feb 2013
- Research & Ideas
Breaking Through a Growth Stall
base. But many ventures simply partition markets based on what is identifiable and accessible via purchased customer lists, SIC codes, LinkedIn, Facebook, or the sheer number of cold calls. View Details
Keywords: by Sean Silverthorne
- 28 Jan 2002
- Research & Ideas
Read All About It! Newspapers Lose Web War
mainframe computer example, minicomputers were launched in 1967, and even though unit sales quickly passed mainframe unit sales, dollar sales did not eclipse mainframe View Details
- October 1999 (Revised March 2000)
- Case
HP Consumer Products Business Organization: Distributing Printers via the Internet
By: Rajiv Lal, Kirthi Kalyanam, Shelby Mc Intyre and Edie Prescott
In spring 1998, Pradeep Jotwani, vice president and general manager of the Consumer Products Business Organization of the Hewlett-Packard Co. (HP), was contemplating the increasing success of e-commerce and its implications for his division. The consumer products group... View Details
Keywords: Decision Choices and Conditions; Marketing Channels; Business Processes; Problems and Challenges; Partners and Partnerships; Sales; Business Strategy; Information Technology; Consumer Products Industry
Lal, Rajiv, Kirthi Kalyanam, Shelby Mc Intyre, and Edie Prescott. "HP Consumer Products Business Organization: Distributing Printers via the Internet." Harvard Business School Case 500-021, October 1999. (Revised March 2000.)
- 01 Mar 2005
- News
Women Entrepreneurs Share Insights at WSA Conference
to come onboard before any real money was committed. “An entrepreneur is constantly marketing the idea to investors, employees, and customers,” remarked Shukla, who launched a new company, RubiconSoft,... View Details
- September 1992 (Revised July 1993)
- Case
Staples, Inc.
By: David E. Bell
Staples is dissatisfied with the merchandising of its office furniture. The case reviews the situation, allowing students to consider whether the category should be dropped or changed. Permits consideration of the portfolio of products a positioning implies, and... View Details
Bell, David E. "Staples, Inc." Harvard Business School Case 593-034, September 1992. (Revised July 1993.)
- 21 Feb 2017
- First Look
First Look at New Research: February 21
served by existing retailers. The team moved on to formulate a new market strategy. To date, the team has seen some improvements in sales and View Details
Keywords: Carmen Nobel
- December 1996 (Revised July 1997)
- Case
Studio Realty
By: Clayton M. Christensen and Bret J. Baird
Studio Realty created an "electronic open house" technology, by which home buyers sitting in a comfortable setting, could tour a home, viewing its rooms, its exterior, and surroundings, by clicking on digital images. Studio Realty attempted to sell or license its... View Details
Keywords: Technological Innovation; Internet and the Web; Sales; Demand and Consumers; Failure; Innovation and Management; Market Entry and Exit; Real Estate Industry
Christensen, Clayton M., and Bret J. Baird. "Studio Realty." Harvard Business School Case 697-036, December 1996. (Revised July 1997.)
- 21 Nov 2006
- First Look
First Look: November 21, 2006
three- and five-year stock performance of these offerings. RLBOs appear to consistently outperform other IPOs and the stock market as a whole, with economically View Details
Keywords: Sean Silverthorne
- 02 Mar 2015
- Research & Ideas
‘Retail Revolution’ Excerpt: The Scale of the Ecommerce Threat
day, 7 days a week and is available from one's own home without a trip. While Amazon has been compared to Walmart, it's probably most apt to compare Amazon to category killers. Amazon's sales are only a... View Details
- 01 Mar 2012
- News
Shop Talk, Different Avenues
of retailing through consulting and marketing work for a roster of global clients. Traub recently sat down with Gilt Groupe cofounders Alexis Maybank and Alexandra Wilkis... View Details
- June 2000
- Case
Lifeline Systems, Inc. (A)
By: H. Kent Bowen and Marilyn Matis
Lifeline Systems provides emergency response equipment to the elderly who live at home. The company uses local hospitals to market, sell, and install these units in homes, while the hospital monitors and calls for aid to respond to emergency calls from the elderly... View Details
Keywords: Health Care and Treatment; Product Marketing; Sales; Problems and Challenges; Growth and Development Strategy; Managerial Roles; Service Operations; Information Infrastructure; Age; Service Delivery; Restructuring; Crisis Management; Health Industry; Service Industry
Bowen, H. Kent, and Marilyn Matis. "Lifeline Systems, Inc. (A)." Harvard Business School Case 600-099, June 2000.
- 26 Jul 2010
- Research & Ideas
Yes, You Can Raise Prices in a Downturn
Ross to write the paper "Performance Pricing in Tough Times." Shapiro, an authority on marketing strategy and sales management, is the Malcolm P. McNair Professor of... View Details
- 18 Mar 2001
- Research & Ideas
Want to Be an Entrepreneur? [Part I]
tasks like perfecting their technology, learning how to manufacture it, and financing the needed investments in research, development, and marketing through a combination of... View Details
Keywords: by John S. Rosenberg
- 14 May 2008
- Research & Ideas
Getting Down to the Business of Creativity
in captivity? Three professors in Harvard Business School's Entrepreneurial Management unit who focus on the study of creativity recognize the romantic allure of believing it's a rare quality bestowed on a chosen few, but all agree that... View Details
- 23 Mar 2021
- Blog Post
A Lifelong Friendship: From Classmates in Cameroon to Roommates at HBS
chemical engineer took me on an incredible journey from working in refineries to launching new chemical products in the U.S. and Canada. I worked in numerous functions ranging from Sales to R&D to View Details
- 20 Aug 2018
- Research & Ideas
Bargain Hunters Beware: A Store's 'Original Price' Might Not Be After All
marketing chicanery almost by accident. He was working on a related project involving a major US-based clothing and accessories brand (he can’t say which), when he noticed something odd happening at their... View Details