Enterprise Social Media - Publications - Faculty & Research

June 2016
Case

Big Spaceship: The Evolving Agency

By: Boris Groysberg and Matthew G. Preble

This case discusses the evolution of Big Spaceship, an advertising and marketing agency, from a product-focused business to a relationship-oriented one as clients seek deeper and more meaningful long-term partnerships. The 15-year-old company had already evolved... View Details

Keywords: Digital Marketing; Advertising; Advertising Campaigns; Marketing; Organizational Structure; Organizational Design; Organizational Culture; Organizational Change and Adaptation; Social Media; Advertising Industry; United States; New York (city, NY)

Citation

Educators

Purchase

15 Nov 2016
First Look

November 15, 2016

protection affects innovation in China in the years around the privatizations of state-owned enterprises (SOEs). Innovation increases after SOE privatizations, and this increase is larger in cities with strong IPR protection. Our results... View Details

Keywords: Sean Silverthorne

Web

Frequently Asked Questions | HBS Online

said, there are certain deadlines that must be met with the goal of keeping the majority of the group focused on the same topics to maximize social interactions. Details on individual course or program requirements are communicated to... View Details

Web

Recent Alumni - Alumni

social event planning, programming content oversight, social media outreach, and fundraising. Volunteer Locally Through an HBS Club or Association HBS Clubs and Associations... View Details

25 Mar 2015
HBS Case

Tate’s Digital Makeover Transforms the Traditional Museum

Twitter' but when asked why or to what end, often there isn't a lot of strategic thinking behind their decision to be in social media." As apps, blogs, and social media... View Details

Keywords: by Michael Blanding; Education

08 Oct 2008
Research & Ideas

Book Excerpt: A Sense of Urgency

The enterprise continued to make money even as it turned slowly to lose market share in a post-monopoly world. The positive net income helped greatly in supporting complacency. In frustration, his change agents waited and waited for a... View Details

Keywords: by John P. Kotter

20 Feb 2017
Research & Ideas

Having No Life is the New Aspirational Lifestyle

their value. At the same time, our go-go workplaces are emphasizing and rewarding 24x7 productivity. To study this idea, the researchers set up six experiments to gauge our attitudes about luxury and busyness. As a preliminary test, the researchers combed through View Details

Keywords: by Michael Blanding

03 Nov 2023
News

Global Networking Night; Sweden Club Holds Climate Forum

Clubs News Clubs News Global Networking Night 2023 Another successful Global Networking Night (GNN) is in the books, after alumni around the world held nearly 60 separate events on October 25. The annual GNN features alumni gatherings—some in person, some... View Details

Keywords: Margie Kelley

21 Aug 2000
Research & Ideas

From Emerging Economies to the Global Market: The Case of Embraer

How can a company from an emerging economy manage to make waves in global business? Ask Embraer. The Brazilian firm also known as Empresa Brasileira de Aeronautica S.A. is the fourth largest commercial aircraft manufacturer in the world, behind Boeing, Airbus and... View Details

Keywords: by Martha Lagace; Manufacturing

11 Jul 2019
Blog Post

Meet the MBA Class of 2020

BREAKTHROUGHS PEOPLE THOUGHT IMPOSSIBLE A YEAR AGO.” HOME REGION Wayne, PA UNDERGRAD EDUCATION College of William & Mary, Economics, 2014 PREVIOUS EXPERIENCE Verily, Google, Symplivety HBS ACTIVITIES Digital Impact Initiative, The Future Society, Health Care Club,... View Details

09 Jun 2024
Blog Post

The EC Formula: MBA Class of 2024 Looks Back

community in your field as soon as you can. Clubs are a great way to do this, but even informal coffee chats I had with classmates led to deep connections in my field later on. Although I only took one formal course in my field, I was still able to build a robust... View Details

02 Jul 2013
First Look

First Look: July 2

http://www.people.hbs.edu/mrhodeskropf/Partner_Persist_20130115.pdf Visualizing and Measuring Enterprise Application Architecture: An Exploratory Telecom Case By: Lagerstrom, Robert, Carliss Y. Baldwin, Alan MacCormack, and Stephan Aier... View Details

Keywords: Anna Secino

Web

The Intersection of Public Relations and Photography | Baker Library | Bloomberg Center | Harvard Business School

Security Administration photographers were documenting rural poverty. In her book Artists, Advertising, and the Borders of Art , Michele Bogart asserts that “Documentary photographers utilized the photographic image, seemingly in opposition to the View Details

23 Jun 2023
News

Highlights from the Spring 2023 Alumni Board Meeting

the Charles River, an Enterprise Research Campus that will include two lab buildings, a University conference center, a hotel, and two residential towers, is projected to come online by the end of the decade, according to Carl Rodrigues,... View Details

October 2022 (Revised December 2022)
Case

SMART: AI and Machine Learning for Wildlife Conservation

By: Brian Trelstad and Bonnie Yining Cao

Spatial Monitoring and Reporting Tool (SMART), a set of software and analytical tools designed for the purpose of wildlife conservation, had demonstrated significant improvements in patrol coverage, with some observed reductions in poaching and contributing to wildlife... View Details

Keywords: Business and Government Relations; Emerging Markets; Technology Adoption; Strategy; Management; Ethics; Social Enterprise; AI and Machine Learning; Analytics and Data Science; Natural Environment; Technology Industry; Cambodia; United States; Africa

Citation

Educators

Purchase

01 Sep 2023
News

The Exchange: Where Ethics Meet Economics

reviews undermining customer trust? Is social media making us less happy? Executives can’t sit on the sidelines when it comes to answering questions like this. Business leaders can take steps to quantify... View Details

Keywords: Jen McFarland Flint; Data Processing, Hosting, and Related Services; Information

01 Apr 2002
News

"Rising to the Challenge" Program Addresses Post-9/11 Issues

Program in response to last fall's terrorist attacks, was cosponsored by the HBS Social Enterprise and International Business and Development Clubs. In his dramatic introductory remarks, moderator Reynold... View Details

Keywords: War on Terror; Ronald Levy; Health, Social Assistance

Web

John H. McArthur | About

his tenure provided a continuing base for research and teaching in entrepreneurship. Another venture McArthur nurtured was the Social Enterprise Initiative, launched in 1993 with a gift from the late John C.... View Details

04 Apr 2022
What Do You Think?

As Disney Board Chair, What Would You Advise CEO Bob Chapek Regarding 'Don’t Say Gay'?

parks—responsible for spreading “pixie dust” for Disney’s “guests”—were supporters of these groups. Within Disney, employees were protesting on social media and organizing walkouts from company theme parks... View Details

Keywords: by James Heskett

12 May 2020
Research & Ideas

It’s Time To Relaunch Your Remote Team

time for team members to reevaluate how to conduct themselves and interact amid the changing circumstances. Topics for discussion should include how often team members should connect virtually during the week, and with what digital tools. Teams must be deliberate about... View Details

Keywords: by Tsedal Neeley

Publications