Publications

29 Jul 2019
News

Finding (and Keeping) Your Company’s Soul

22 Jan 2014
News

Why babus can’t be ignored

February 2018
Supplement

Qualtrics (B)

By: Doug J. Chung and James M. Lattin

Qualtrics was an online survey research platform and since the beginning, the company had relied entirely on an inside sales model—sales done remotely without face-to-face contact with clients. The low-cost inside sales model, along with an emphasis on a strong sales... View Details

Keywords: Inside Sales Model; Sales; Strategy; Growth and Development Strategy; Organizational Change and Adaptation

December 1982 (Revised June 1993)
Background Note

Economics: An Introduction and Vocabulary

Introduces students to some general tools of economics that will be useful in analyzing macroeconomic performance in a course on business, government, and the international economy. The four sections are: 1) the economy as a circular flow, 2) supply and demand, 3)... View Details

Keywords: Macroeconomics

March 2023 (Revised May 2023)
Case

Akamai Technologies: Expanding the Talent Pipeline

By: Christopher Stanton, Lynda M. Applegate, Allison Ciechanover, Emily Grandjean and Sophie Beck

In 2022, senior executives of Cambridge, MA-based Akamai Technologies met to consider whether and how to scale a successful technical training program. The program, Akamai Technical Academy (ATA), was launched in 2016 to address a key challenge at Akamai and in the... View Details

Keywords: Leading Change; Growth and Development Strategy; Diversity; Talent and Talent Management; Technology Industry; United States; Boston

15 Jun 2011
News

B-Schools Embrace China

08 Dec 2023
Video

Family Businesses in MENA: Setting the Gold Standard

23 May 2011
News

Winning in Emerging Markets: Spotting and Responding to Institutional Voids

May 2007 (Revised September 2008)
Case

Biocon Limited

By: Krishna G. Palepu and Ananth Chepuri

Biocon Limited was facing significant pricing pressure in their cash cow business, that primarily consisted of manufacturing Active Pharmaceutical Ingredients (APIs). To combat this commoditization, Biocon's leadership had chosen an innovation-led strategy. This new... View Details

Keywords: Globalized Firms and Management; Innovation and Management; Leading Change; Growth and Development Strategy; Risk Management; Organizational Change and Adaptation; Biotechnology Industry; India

Awa Ambra Seck is an Assistant Professor in the View Details

18 Jun 2012
News

Web Sites Illuminate Unknown Artists

18 May 2021
News

How Georgia State University Increased Graduation Rates

TeachingInterests

Data Science and Artificial Intelligence for Leaders

By: Chiara Farronato

With artificial intelligence (AI)... View Details

13 Mar 2019
News

Not Even the Joneses Can Keep Up Anymore

July 2012
Case

Droga5: Launching Jay-Z's Decoded

By: Anita Elberse and Kwame Owusu-Kesse

In 2010, David Droga and Andrew Essex, co-founders of advertising agency Droga5, hope to convince both John Meneilly, manager of hip-hop star Shawn Carter—better known as Jay-Z—and a partner in Carter's company Roc Nation and Yusuf Mehdi, senior vice president of... View Details

Keywords: Advertising; Advertising Campaigns; Marketing; Brands and Branding; Entertainment; Advertising Industry; Entertainment and Recreation Industry