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  • All HBS Web  (4,351)
    • People  (7)
    • News  (1,032)
    • Research  (2,238)
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    • Multimedia  (99)
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  • 02 Jun 2009
  • First Look

First Look: June 2, 2009

  Working PapersTruth in Giving: Experimental Evidence on the Welfare Effects of Informed Giving to the Poor Authors:Christina Fong and Felix Oberholzer-Gee Abstract It is often difficult for donors to predict the value of charitable giving because they know little... View Details
Keywords: Martha Lagace
  • January 2025
  • Case

GE Appliances 2025: Energizing Change

By: Rosabeth Moss Kanter and Jacob A. Small
At the turn of 2025, Kevin Nolan, CEO of GE Appliances following its acquisition by Chinese appliance giant Haier in 2016, is reviewing progress toward his net zero carbon vision for homes, which would otherwise exacerbate the global warming climate crisis. An... View Details
Keywords: Mergers and Acquisitions; Transformation; Climate Change; Environmental Sustainability; Technological Innovation
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Kanter, Rosabeth Moss, and Jacob A. Small. "GE Appliances 2025: Energizing Change." Harvard Business School Case 325-089, January 2025.
  • 2023
  • Working Paper

Personalized Game Design for Improved User Retention and Monetization in Freemium Games

By: Eva Ascarza, Oded Netzer and Julian Runge
One of the most crucial aspects and significant levers that gaming companies possess in designing digital games is setting the level of difficulty, which essentially regulates the user’s ability to progress within the game. This aspect is particularly significant in... View Details
Keywords: Freemium; Retention/churn; Field Experiment; Field Experiments; Gaming; Gaming Industry; Mobile App; Mobile App Industry; Monetization; Monetization Strategy; Games, Gaming, and Gambling; Mobile and Wireless Technology; Customers; Retention; Product Design; Strategy
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Ascarza, Eva, Oded Netzer, and Julian Runge. "Personalized Game Design for Improved User Retention and Monetization in Freemium Games." Harvard Business School Working Paper, No. 21-062, November 2020. (Revised December 2023.)
  • September 2018 (Revised May 2021)
  • Teaching Plan

Eastern Bank: Innovating Through Eastern Labs

By: Karen Mills, Dennis Campbell and Aaron Mukerjee
Eastern Bank is a 200-year-old New England mutual bank with a community focus. Eastern specializes in small business lending, having made strategic investments to become the top SBA lender in New England in the midst of the Great Recession, when other banks were... View Details
Keywords: Banks; Fintech; Innovation; Innovation & Entrepreneurship; Innovation And Strategy; Technological Change; Technology And Innovation Management; Entrepreneurial Management; Intrapreneurship; Banks and Banking; Innovation and Invention; Entrepreneurship; Innovation Strategy; Technological Innovation; Information Technology; Management
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Mills, Karen, Dennis Campbell, and Aaron Mukerjee. "Eastern Bank: Innovating Through Eastern Labs." Harvard Business School Teaching Plan 319-037, September 2018. (Revised May 2021.)
  • 23 Nov 2021
  • Research & Ideas

The Vinyl Renaissance: Take Those Old Records Off the Shelf

cassettes or digital content. My fear is that the growth of the industry is going to be limited by capacity. Gazette: Why do a few older technologies, like vinyl, fountain pens, and mechanical watches, enjoy a renaissance while most do... View Details
Keywords: by Christine Pazzanese, Harvard Gazette; Music
  • July 2020 (Revised November 2020)
  • Case

Pricing at Netflix

By: Elie Ofek, Marco Bertini, Oded Koenigsberg and Amy Klopfenstein
Since its launch in 1998 as “the Amazon.com of DVDs,” Netflix had evolved from a DVD rental company to a video streaming platform and producer of original films and television shows. As the company matured, it regularly increased prices and adjusted its product... View Details
Keywords: Pricing; Marketing; Marketing Strategy; Entertainment; Film Entertainment; Television Entertainment; Finance; Price; Strategy; Competition; Competitive Strategy; Business Strategy; Adaptation; Information Technology; Internet and the Web; Digital Platforms; Customers; Customer Satisfaction; Customer Value and Value Chain; Entertainment and Recreation Industry; North and Central America; United States
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Ofek, Elie, Marco Bertini, Oded Koenigsberg, and Amy Klopfenstein. "Pricing at Netflix." Harvard Business School Case 521-004, July 2020. (Revised November 2020.)
  • Web

After the Opium War: Treaty Ports and Compradors - A Chronicle of the China Trade

Nineteenth-Century China , p. 72. Digital Accessibility Contact Baker Library Historical Collections Baker Library | Bloomberg Center Harvard Business School Soldiers Field Boston , MA 02163 Phone: 617.495.6411 Email: histcollref@hbs.edu... View Details
  • Sep 20 2021
  • Short Film

An Inspiring Experience

  • January–February 2018
  • Article

Ads That Don't Overstep: How to Make Sure You Don't Take Personalization Too Far

By: Leslie John, Tami Kim and Kate Barasz
Data gathered on the web has vastly enhanced the capabilities of marketers. With people regularly sharing personal details online and internet cookies tracking every click, companies can now gain unprecedented insight into individual consumers and target them with... View Details
Keywords: Digital Marketing; Customization and Personalization; Information; Customers; Attitudes
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John, Leslie, Tami Kim, and Kate Barasz. "Ads That Don't Overstep: How to Make Sure You Don't Take Personalization Too Far." Harvard Business Review 96, no. 1 (January–February 2018): 62–69.
  • Web

Baker Library / Bloomberg Center | About

north-facing façade was restored, existing faculty offices were updated, and 30 new faculty offices were added. The updates incorporated modern digital media and resources, while creating accessible, environmentally controlled storage... View Details
  • Web

Additional Outdoor Sculpture | About

Business School. Sentinel (Mami Wata) will be on loan to the School through 2027. Simone Leigh Sentinel (Mami Wata), 2020-21 — Mellon Courtyard | Learn More Digital DNA Exhibition 2018-2023 Digital DNA is a... View Details
  • 09 Nov 2021
  • Research & Ideas

The Simple Secret of Effective Mentoring Programs

company that operates a call center in which workers handle customer inquiries about purchasing new digital products and services, including phone, TV, and internet service. Though the company already had a robust training program in... View Details
Keywords: by Jay Fitzgerald
  • 21 Jun 2022
  • HBS Case

Free Isn’t Always Better: How Slack Holds Its Own Against Microsoft Teams

end in a draw. “You can imagine a number of different scenarios, where Slack turns out to be very successful in certain segments—engineering, IT—and Teams is more successful in others,” he says. “That’s a very reasonable scenario.” Related Reading: Why View Details
Keywords: by Lane Lambert; Information Technology; Technology
  • January 2019 (Revised October 2019)
  • Case

Rural Taobao: Alibaba's Expansion into Rural E-Commerce

By: Tarun Khanna, Ryan Allen, Adam Frost and Wesley Koo
Alibaba's Rural Taobao initiative had been launched in 2014 as a public service initiative to increase e-commerce adoption in China’s remote rural areas. In the first two iterations of the initiative, dubbed “1.0” and “2.0,” Alibaba had partnered with local businesses... View Details
Keywords: Strategy; Business Growth; Ecommerce; Corporate Social Responsibility; Business And Government; Emerging Market; Digital Platforms; Internet and the Web; Emerging Markets; Rural Scope; Growth and Development Strategy; Competitive Strategy; Corporate Social Responsibility and Impact; Business and Government Relations; Decision Making; E-commerce; China
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Khanna, Tarun, Ryan Allen, Adam Frost, and Wesley Koo. "Rural Taobao: Alibaba's Expansion into Rural E-Commerce." Harvard Business School Case 719-433, January 2019. (Revised October 2019.)
  • 26 Jul 2022
  • Research & Ideas

Burgers with Bugs? What Happens When Restaurants Ignore Online Reviews

constituting a 1.8 to 3.2 percent reduction in sold-out probability. "I hope regulators will start seeing all these pieces of digital data as useful in helping them do a better job." They also compared hygiene compliance across... View Details
Keywords: by Kara Baskin; Entertainment & Recreation; Food & Beverage; Retail
  • 01 Dec 2023
  • News

Case Study: Staking a Claim

Illustration by Nhung Lê Kate Terry (MBA 2005) knows that no one attends their fifth-grade career fair and comes home hoping to pursue a career in insurance—but that’s exactly where she wound up. “I really fell in love with it,” she says. As cofounder and CEO of... View Details
Keywords: Jen McFarland Flint; Insurance Carriers and Related Activities; Finance
  • Fast Answer

Resources for Investment Management and Financial Analysis

on technology-related reports covering the following subject areas: apps and platforms, online marketing, digital media, Internet of Things (IoT), payments, fintech. Frost & Sullivan Reports covering technology and... View Details
  • 03 Jun 2022
  • Research & Ideas

In a Work-from-Anywhere World, How Remote Will Workers Go?

digital nomad visas to attract a global workforce. Digital nomad visas allow tourists to legally work in a foreign country, creating a boon for areas trying to attract remote workers and for companies... View Details
Keywords: by Kara Baskin
  • Web

Buy Now, Pay Later &mdash Easy Payments: The Rise of Installment Selling

Bruce Davies, Peacefully Working to Conquer the World: Singer Sewing Machines in Foreign Markets, 1854–1920 (New York: Arno Press, 1976). Copyright © Presidents and Fellows of Harvard College Harvard University Harvard Employment Digital... View Details
  • 2024
  • Case

EPCorp: Convincing the C-Suite

By: Jacob M. Cook
In EPCorp: Convincing the C-Suite, Shivani Bahl is attempting to sell EPCorp's CEO, Debbie Sullivan, on her ideas for not only a new website upgrade but also a more expansive vision on how data and Generative AI can be used to grow the company. Debbie is understandably... View Details
Keywords: AI and Machine Learning; E-commerce; Growth and Development Strategy
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Cook, Jacob M. "EPCorp: Convincing the C-Suite." Harvard Business Publishing Case, 2024. (Quick Case.)
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