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January 2010 (Revised April 2011)
Case

Google Inc.

By: Benjamin Edelman and Thomas R. Eisenmann

Describes Google's history, business model, governance structure, corporate culture, and processes for managing innovation. Reviews Google's recent strategic initiatives and the threats they pose to Yahoo, Microsoft, and others. Asks what Google should do next. One... View Details

Keywords: Digital Marketing; Business Model; Growth and Development Strategy; Network Effects; Mission and Purpose; Expansion; Internet and the Web; Information Technology Industry

06 Oct 2020
Sharpening Your Skills

18 Tips Managers Can Use to Lead Through COVID's Rising Waters

software deployments, and new coordinated routines across teams. The best can use this as an opportunity to experiment and learn where technology can deliver service or enable more flexible work arrangements. To learn more, read Are View Details

Keywords: by Sean Silverthorne

July 2020 (Revised November 2020)
Case

Pricing at Netflix

By: Elie Ofek, Marco Bertini, Oded Koenigsberg and Amy Klopfenstein

Since its launch in 1998 as “the Amazon.com of DVDs,” Netflix had evolved from a DVD rental company to a video streaming platform and producer of original films and television shows. As the company matured, it regularly increased prices and adjusted its product... View Details

16 Nov 2023
News

Dean Datar Meets with Alumni in Boston

Starting last fall and continuing through this coming year, Dean Srikant Datar is traveling to meet with alumni around the world. On November 8, more than 170 alumni and guests gathered in Klarman Hall to hear the dean discuss how the School is addressing today’s... View Details

July – August 2008
Article

Should You Invest in the Long Tail?

By: Anita Elberse

The blockbuster strategy is a time-honored approach, particularly in media and entertainment. When space is limited on store shelves and in traditional distribution channels, producers tend to focus on a few likely best sellers, hoping that one or two big hits will... View Details

Keywords: Demand and Consumers; Distribution Channels; Sales; Marketing Strategy; Online Technology; Motion Pictures and Video Industry; Music Industry; Retail Industry

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13 Mar 2019
HBS Seminar

Abhishek Nagaraj, University of California Berkeley Haas School of Business

Web

After the Opium War: Treaty Ports and Compradors - A Chronicle of the China Trade

Nineteenth-Century China , p. 72. Digital Accessibility Contact Baker Library Historical Collections Baker Library | Bloomberg Center Harvard Business School Soldiers Field Boston , MA 02163 Phone: 617.495.6411 Email: histcollref@hbs.edu... View Details

23 Mar 2022
Blog Post

Learning Curve: The Brother-and-Sister Team Behind a New Edtech Nonprofit

approximately 150 million children ages 3 to 8, making it an ideal partner for working at scale. Rocket develops and delivers digital training materials focused specifically on boosting the skills of this group of public-sector educators.... View Details

Web

Beth Clark | About

faculty to deliver the interactive case method while maintaining the high standards HBS students expect. Prior to HBS, Beth dedicated a decade at Boston College, building the University's academic technology division and introducing a comprehensive range of View Details

Web

Additional Outdoor Sculpture | About

Business School. Sentinel (Mami Wata) will be on loan to the School through 2027. Simone Leigh Sentinel (Mami Wata), 2020-21 — Mellon Courtyard | Learn More Digital DNA Exhibition 2018-2023 Digital DNA is a... View Details

January 2019 (Revised October 2019)
Case

Rural Taobao: Alibaba's Expansion into Rural E-Commerce

By: Tarun Khanna, Ryan Allen, Adam Frost and Wesley Koo

Alibaba's Rural Taobao initiative had been launched in 2014 as a public service initiative to increase e-commerce adoption in China’s remote rural areas. In the first two iterations of the initiative, dubbed “1.0” and “2.0,” Alibaba had partnered with local businesses... View Details

Keywords: Strategy; Business Growth; Ecommerce; Corporate Social Responsibility; Business And Government; Emerging Market; Digital Platforms; Internet and the Web; Emerging Markets; Rural Scope; Growth and Development Strategy; Competitive Strategy; Corporate Social Responsibility and Impact; Business and Government Relations; Decision Making; E-commerce; China

23 Nov 2021
Research & Ideas

The Vinyl Renaissance: Take Those Old Records Off the Shelf

cassettes or digital content. My fear is that the growth of the industry is going to be limited by capacity. Gazette: Why do a few older technologies, like vinyl, fountain pens, and mechanical watches, enjoy a renaissance while most do... View Details

Keywords: by Christine Pazzanese, Harvard Gazette; Music

01 Dec 2023
News

Case Study: Staking a Claim

Illustration by Nhung Lê Kate Terry (MBA 2005) knows that no one attends their fifth-grade career fair and comes home hoping to pursue a career in insurance—but that’s exactly where she wound up. “I really fell in love with it,” she says. As cofounder and CEO of... View Details

Keywords: Jen McFarland Flint; Insurance Carriers and Related Activities; Finance

Web

Buy Now, Pay Later &mdash Easy Payments: The Rise of Installment Selling

Bruce Davies, Peacefully Working to Conquer the World: Singer Sewing Machines in Foreign Markets, 1854–1920 (New York: Arno Press, 1976). Copyright © Presidents and Fellows of Harvard College Harvard University Harvard Employment Digital... View Details

03 Jun 2022
Research & Ideas

In a Work-from-Anywhere World, How Remote Will Workers Go?

digital nomad visas to attract a global workforce. Digital nomad visas allow tourists to legally work in a foreign country, creating a boon for areas trying to attract remote workers and for companies... View Details

Keywords: by Kara Baskin

December 2020
Case

XP: Dual Track Financing Alternatives

By: Marco Di Maggio, Pedro Levindo and Carla Larangeira

XP, an investment platform, was on the verge of defining whether to do an IPO or selling off a majority stake to Itaú Unibanco, Brazil´s largest financial conglomerate. Under the leadership of Guilherme Benchimol, XP´s co-founder and CEO, XP had risen to become the... View Details

Keywords: Financing Decisions; Expansion; Decision Choices and Conditions; Latin America; Brazil