Digital - Publications - Faculty & Research

24 Oct 2017
First Look

First Look at New Research and Ideas, October 24, 2017

work. Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/217040-PDF-ENG Harvard Business School Case 518-039 Goldman Sachs' Digital Journey No abstract available. Purchase this case:... View Details

Keywords: Sean Silverthorne

12 Feb 2013
First Look

First Look: Feb. 12

Publication:Wiley Encyclopedia of Management Abstract Now in its third edition, this multi-volume Encyclopedia of Management has been revised and updated to chart the major developments that have occurred in digital technologies, ethics... View Details

Keywords: Sean Silverthorne

24 Jul 2007
First Look

First Look: July 24, 2007

time for Comcast to rethink its push for "free" content, and craft a different business model? Purchase this case: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=507080 Digital China Holdings Ltd.: Managing the... View Details

Keywords: Martha Lagace

25 Sep 2018
First Look

New Research and Ideas, September 25, 2018

that data from digital platforms such as Yelp have the potential to improve our understanding of gentrification, both by providing data in close to real time (i.e., nowcasting and forecasting) and by providing additional context about how... View Details

Keywords: Dina Gerdeman

27 Feb 2018
First Look

First Look at New Research and Ideas, February 27, 2018

dividends income as if they were separate sources of income. Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=54113 Nowcasting Gentrification: Using Yelp Data to Quantify Neighborhood Change By: Glaeser, Edward L., Hyunjin Kim, and Michael Luca... View Details

Keywords: Sean Silverthorne

05 Sep 2017
First Look

First Look at New Research and Ideas, September 5, 2017

Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/416026-PDF-ENG Harvard Business School Case 517-040 Marketing Transformation at Mastercard Since 2013, Mastercard CMO M.V. Rajamannar (Raja) had transformed the firm’s marketing by using unique experiences,... View Details

Keywords: Sean Silverthorne

29 Oct 2013
First Look

First Look: October 29

bias. We discuss both the theoretical and practical implications of our findings. Download working paper: http://ssrn.com/abstract=2280370 Digital Dark Matter and the Economics of Apache By: Greenstein, Shane, and Frank Nagle... View Details

Keywords: Sean Silverthorne

19 Jul 2011
First Look

First Look: July 19

Africa, Nike has decided to change its target market focus and to use digital and social media platforms to connect more extensively with consumers. In addition, Nike plans to launch innovative new boots and engage in corporate... View Details

Keywords: Sean Silverthorne

28 Apr 2015
First Look

First Look: April 28

digital assessment and print-based workbook series called Ready®, Ready® Common Core, and i-Ready® Diagnostic and Instruction. In 2014, as sales are booming, Waldron and his team wonder how CA can stay competitive in the rapidly evolving... View Details

Keywords: Sean Silverthorne

27 Feb 2007
First Look

First Look: February 27, 2007

letter from the Recording Industry Association of America, Inc. (RIAA) asking him to shut down eDonkey, MetaMachine's popular file-sharing system. In September 2005, more than 30 million users relied on eDonkey to share digital files,... View Details

Keywords: Martha Lagace

11 Dec 2012
First Look

First Look: Dec. 11

bespoke, and digital media. Because Spiegel & Grau, a Random House imprint that holds the rights to the book, lacks the funds to market Carter's memoir at a scale deserving of a superstar, Droga5 is asking Microsoft to shoulder most... View Details

Keywords: Sean Silverthorne

08 Jul 2008
First Look

First Look: July 8, 2008

digitization of information goods have changed the commercial landscape: Virtual shelf space is infinite, consumers can search through innumerable options, and the marginal cost of reproducing and distributing products is low. What does... View Details

Keywords: Martha Lagace