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- All HBS Web
(4,431)
- People (7)
- News (1,014)
- Research (2,178)
- Events (55)
- Multimedia (95)
- Faculty Publications (1,724)
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Expanding My Worldview Through FIELD Global Immersion - MBA
Blog Blog MBA Voices Filter Results Arrow Down Arrow Up Read posts from Author Alumni Author Career and Professional Development Staff Author HBS Community Author HBS Faculty Author MBA Admissions Author MBA Students Topics Topics 1st Year (RC) 2+2 Program 2nd Year... View Details
- 01 Oct 2012
- Research & Ideas
Better by the Bundle?
do even better." The Bmw Bundle Although it's difficult to determine without additional research, Kumar says a bundling strategy is likely to find success with a variety of products—especially where one piece of the bundle is produced at very low cost. View Details
Keywords: by Dina Gerdeman
- November 2020
- Article
Disrupting the Disruptors or Enhancing Them? How Blockchain Re‐Shapes Two‐Sided Platforms
By: Daniel Trabucchi, Antonella Moretto, Tommaso Buganza and Alan MacCormack
The importance of platform‐based businesses in the modern economy is growing continuously and becoming increasingly relevant. Specifically, the deployment of digital technologies has enhanced the applicability of two‐sided business models, enabling companies to act not... View Details
Keywords: Blockchain; Two-Sided Platforms; Business Model; Innovation and Invention; Technological Innovation
Trabucchi, Daniel, Antonella Moretto, Tommaso Buganza, and Alan MacCormack. "Disrupting the Disruptors or Enhancing Them? How Blockchain Re‐Shapes Two‐Sided Platforms." Journal of Product Innovation Management 37, no. 6 (November 2020): 552–574.
- October 2018
- Article
Competing with Complementors: An Empirical Look at Amazon.com
By: Feng Zhu and Qihong Liu
Platform owners sometimes enter complementors' product spaces to compete against them directly. Prior studies have offered two possible explanations for such entries: platform owners may target the most successful complementors so as to appropriate value from their... View Details
Keywords: Amazon; Complementors; Co-opetition; Entry; Platform-based Markets; Competition; Digital Platforms; Competitive Strategy
Zhu, Feng, and Qihong Liu. "Competing with Complementors: An Empirical Look at Amazon.com." Strategic Management Journal 39, no. 10 (October 2018): 2618–2642.
- 14 Dec 2016
- HBS Seminar
Siobhan O'Mahony and Rebecca Karp, Boston University
- 11 Dec 2023
- Blog Post
Building Iconic Brands and Brighter Futures: Interview with Glossier CEO, Kyle Leahy
way that we think about digital experiences, but also in the ways we think of using our platform for purpose.” “The beauty industry is a $500 billion industry that's been built to make women feel that they should look a certain way or... View Details
- October 2018 (Revised July 2023)
- Case
Innovation at Uber: The Launch of Express POOL
By: Chiara Farronato, Alan MacCormack and Sarah Mehta
Set in March 2018, the case follows ride-sharing company Uber as it develops and launches a new product called Express POOL. This product offers a reduced price to riders willing to carpool, walk a short distance to/from their pick-up and drop-off points, and wait a... View Details
Keywords: Innovation and Management; Innovation Leadership; Innovation Strategy; Technological Innovation; Information Technology; Mobile and Wireless Technology; Applications and Software; Digital Platforms; Decision Making; Technology Industry; California; San Francisco
Farronato, Chiara, Alan MacCormack, and Sarah Mehta. "Innovation at Uber: The Launch of Express POOL." Harvard Business School Case 619-003, October 2018. (Revised July 2023.)
- 20 Aug 2014
- Research & Ideas
Why the ALS Ice Bucket Challenge is a Social Media Blockbuster
next to his became social currency across Canada. It's easy to write off these fads as simple stunts of digital narcissism, but they matter to marketing because they carry incidental meaning. It was not lost on Ford's reelection team that... View Details
Keywords: by John Deighton
- Web
The Art of American Advertising: 1865 - 1910
Recruiting Rock Center: Entrepreneurship Social Enterprise Initiative HBS Working Knoweldge Harvard Business School Executive Education More HBS YouTube: Executive Education Harvard Business Review Harvard Business School Contact Related Links Resources View Details
- 06 Aug 2019
- Blog Post
Entrepreneurship and Global Capitalism - Discovering the Business of Storytelling
Snigdha Sur (MBA 2017) is the Founder and CEO of The Juggernaut, a digital media company for South Asian stories. She’s on a mission to diversify storytelling and newsrooms and help challenge existing storylines. Since writing this blog post, Snigdha Sur was... View Details
- Web
Invention of the Polarizer - Edwin H. Land & Polaroid | Harvard Business School
Digital Archival Resources Archival Collections Bibliography SITE CREDITS 4. Edwin H. Land, "Annual Christmas Message to Employees of Polaroid Corporation," University Theatre, Cambridge, MA, December 23, 1942, 6, Edwin H. Land speech... View Details
- Web
Business Insights Blog | HBS Online
Filter Results Arrow Down Arrow Up Topics Topics Accounting Analytics Business Essentials Business in Society Career Development Communication Community ConneXt Decision-Making Digital Transformation Earning Your MBA Entrepreneurship &... View Details
- Web
Angela Q. Crispi | About
initiatives and digital transformation. During her tenure, the School has expanded to include 18 global locations; opened 8 new buildings; and launched HBS Online, a groundbreaking online education platform. Angela also served as Chief... View Details
- Web
Frequently Asked Questions | Social Enterprise | Harvard Business School
other Initiatives at HBS? Yes, we have several other Initiatives such as: Business and Environment , Business History , Digital , Entrepreneurship , Race, Gender & Equity , Health Care , and Leadership . “Initiative” is the word we use to... View Details
- Web
Buy Now, Pay Later: Introduction
Consumer Credit Built Postwar America,” Enterprise & Society 9, no. 4 (December 2008): 614–618. Copyright © Presidents and Fellows of Harvard College Harvard University Harvard Employment Digital Accessibility View Details
- 18 Sep 2017
- Research & Ideas
'Likes' Lead to Nothing—and Other Hard-Learned Lessons of Social Media Marketing
a direct connection between a social media chat about a product with the actual purchase of that product. “The biggest challenge right now is that all this money is shifting into digital marketing, but there are still a lot of questions... View Details
- 01 Jun 2023
- News
Bridging the ESG Data Gap
Megan Murday The idea for a digital platform to help venture capitalists calculate, benchmark, and improve portfolio ESG performance crystallized while Megan Murday (MBA 2021) was studying at HBS. Now the CEO of the software startup Metric, she says that “investors... View Details
Keywords: Deborah Blagg
- 25 Aug 2022
- News
Reinventing the Future of Business
investments in innovations that enhance student learning and that hold the potential to generate solutions to important issues facing business and society. Harnessing the Tools of the Digital Age Understanding the Digital, Data, and... View Details
- December 2022 (Revised January 2023)
- Case
Cann: High Hopes for Cannabis Infused Beverages
By: Ayelet Israeli and Anne V. Wilson
Founded in 2018 by Jake Bullock and Luke Anderson, Cann sold “social tonics,” or cannabis-infused beverages. By 2022, the company had several notable celebrity investors and talent partners, had sold over 10 million beverages to consumers, was distributing in six... View Details
Keywords: Stigma; Product Innovation; Product Introduction; Product Differentiation; New Products; New Product Marketing; New Product Management; Brand Management; Branding; Packaging; Positioning; Growth Strategy And Execution; Growth; Cannabis Industry; Purpose; Purpose Brands; LGBTQ; Direct-to-consumer; DTC; Regulations; Channels Of Distribution; Product Development; Product Marketing; Product Positioning; Product; Innovation and Invention; Brands and Branding; Marketing; Marketing Communications; Marketing Channels; Advertising; Advertising Campaigns; Digital Marketing; Market Entry and Exit; Governing Rules, Regulations, and Reforms; Consumer Products Industry; Food and Beverage Industry; United States; Canada; North America
Israeli, Ayelet, and Anne V. Wilson. "Cann: High Hopes for Cannabis Infused Beverages." Harvard Business School Case 523-074, December 2022. (Revised January 2023.)
- Blog
Is AI Coming for Your Job?
Neeley: Companies and workers should focus on upskilling Historically, technological revolutions have created more jobs than they have destroyed. The real concern that people should have is about whether they will be replaced by those who have a View Details