Diffusion Of Innovation - Publications - Faculty & Research

1999
Chapter

Impact of Disruptive Technologies in Telecommunications

By: Clayton M. Christensen

Keywords: Disruptive Innovation; Disruption; Communication Technology; Telecommunications Industry

June 2015
Case

The Coca-Cola Company's Case for Creative Transformation

By: Thales S. Teixeira and Elizabeth Anne Watkins

In 2013, the Coca-Cola Company was awarded Creative Marketer of the Year by the Cannes Lions Festival (known as the "Oscar of Advertising") for the first time ever in history and nearly 50 years after the Festival's inception. Just one year before that, Jonathan... View Details

Keywords: Attention Economics; Creating Connections; Digital Marketing; Marketing Innovations; Social Networks; Advertising Content; Networked Brand; Beverage Industry; Coca-Cola; Digital Innovation; Digital Transition; Marketing; Marketing Communications; Innovation Strategy; Social and Collaborative Networks; Advertising; Creativity; Consumer Products Industry

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10 May 2004
Research & Ideas

Rethink the Value of Joint Ventures

there are not diffuse shareholders in the multinational-subsidiaries. Surprisingly, many of the same puzzling patterns we see in dividend policies more generally—smoothed payments, a willingness to incur... View Details

Keywords: by Cynthia Churchwell

20 Oct 2003
Research & Ideas

Gaps in the Historical Record: Development of the Electronics Industry

innovative record is unsurpassed in the annals of modern industry, Matsushita's success was based on entering new product lines on the basis of continued learning in product... View Details

Keywords: by Alfred D. Chandler Jr.; Consumer Products

2010
Working Paper

The Influence of Prior Industry Affiliation on Framing in Nascent Industries: The Evolution of Digital Cameras

New industries sparked by technological change are characterized by high uncertainty. In this paper we explore how a firm's conceptualization of products in this context, as reflected by product feature choices, is influenced by prior industry affiliation. We study... View Details

Keywords: Experience and Expertise; Technological Innovation; Product Launch; Market Entry and Exit; Industry Growth; Product Development; Behavior; Competitive Strategy; Electronics Industry

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Article

Turnkey or Tailored? Relational Pluralism, Institutional Complexity, and the Organizational Adoption of More or Less Customized Practices

By: Ryan Raffaelli and Mary Ann Glynn

We examine how the organizational adoption of new practices is influenced by relational pluralism, i.e., an organization's multiple ties to actors inside and outside its industry. We theorize that institutional mechanisms of practice diffusion underlying relational... View Details

Keywords: Networks; Corporate Social Responsibility and Impact; Business Processes; Adoption; Customization and Personalization

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July 2011
Teaching Note

MindTree: A Community of Communities (TN)

By: David A. Garvin

Teaching Note for 311049. View Details

Keywords: Knowledge Management; Management Practices and Processes; Civil Society or Community; Goals and Objectives; Leadership Style; Innovation and Invention; Business or Company Management; Organizational Culture; Information Technology Industry

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2004
Other Unpublished Work

Mobilizing the Potential of German Science

By: Christian H.M. Ketels

Keywords: Science; Innovation and Invention; Government and Politics; Germany

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05 Feb 2001
Research & Ideas

The Ten Deadly Mistakes of Wanna-Dots

policies, purchasing procedures. Allocate just enough resources to keep it alive but not enough to risk its becoming an innovator — because that would require more investment. Under the banner of... View Details

Keywords: by Rosabeth Moss Kanter

May 2008 (Revised March 2010)
Supplement

Palm (D): Epilogue as of 2008

By: Ramon Casadesus-Masanell, Kevin Boudreau and Jordan Mitchell

This case series looks at three important inflection points in Palm's history that relate to decisions about its platform: when the company was debating whether to open its operating system (OS) for licensing to third-party hardware manufacturers; 2001, when the... View Details

Keywords: History; Decisions; Business Model; Technological Innovation; Value Creation; Digital Platforms; Rights; Competition

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18 Jul 2019
Lessons from the Classroom

The Internet of Things Needs a Business Model. Here It Is

in the business-to-business space.” Indeed, the kinds of innovation possible in the B2B world seem limitless. By placing sensors on machinery and connecting them to the internet, companies can capture... View Details

Keywords: by Michael Blanding; Computer

June 2011
Supplement

Q and A Sessions with Akhil Gupta, Deputy Group CEO and Managing Director of Bharti Enterprises

This tape includes the highlights of question and answer sessions with Akhil Gupta, Deputy Group CEO and Managing Director of Bharti Enterprises, one of the largest mobile phone companies in India. The video focuses on the challenges and lessons learned from Bharti's... View Details

Keywords: Management; Mobile and Wireless Technology; Job Cuts and Outsourcing; Agreements and Arrangements; Innovation and Invention; Telecommunications Industry; India

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01 Oct 2015
News

The Rise of the Angel Investor

2022
Working Paper

Category Kings or Commoners? Marketing Shaping and Its Consequences in Nascent Categories

By: Rory McDonald

For a new market category to materialize, someone must actively bring it into existence. Yet it remains a mystery how entrepreneurs, whose resources are stretched thin, can accomplish this task. Prior research emphasizes the importance of market-shaping... View Details

Keywords: Nascent Markets; New Categories; Innovation; Qualitative Methods; Emerging Markets; Strategy; Cultural Entrepreneurship; Innovation and Invention

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November 2024
Supplement

AlphaGo (B): Birth of a New Intelligence

By: Shikhar Ghosh and Shweta Bagai

This case, the second in a three-part series, explores DeepMind's evolution from developing game-specific AI to more generalized learning systems. Following AlphaGo's 2017 victory over the Go world champion, DeepMind introduced two revolutionary systems that eliminated... View Details

Keywords: AI and Machine Learning; Games, Gaming, and Gambling; Technological Innovation; Disruptive Innovation; Innovation Leadership; Information Technology Industry; United States; Russia; China

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01 Jun 2017
News

The End of the Noncompete Clause

since 2009. Those efforts, however, have been slowed by strong opposition from EMC, one of the state’s largest tech companies. That led Johnson to consider an innovative approach to changing noncompetes.... View Details

Keywords: Janelle Nanos

August 2023
Case

Kariyer.net: Recruiting AI

By: Shunyuan Zhang, Fares Khrais and Namrata Arora

In 2017, Fatih Uysal (AMP 2021) became CEO of Kariyer.net. By then, the business was already the industry leading online job board in Turkey. However, faced with stalling growth, a turbulent macroenvironment, and growing competition from international players, Uysal... View Details

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March 2025
Case

Stagwell: AI and the Future of Marketing

By: Suraj Srinivasan and Radhika Kak

In early 2025, Mark Penn, Founder, CEO and Chairman of Stagwell, a global marketing company with a network of over 70+ agencies that served over 4000 blue-chip customers across 40 countries, was looking at ways that marketers should navigate the disruption emanating... View Details

Keywords: Advertising; Innovation Strategy; Change Management; AI and Machine Learning; Digital Transformation; Technology Adoption; Marketing Strategy; Service Delivery; Creativity; Business Model; Advertising Industry; Technology Industry

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Educators

07 Sep 2016
News

Appreciating the Big Role of Small Business

and Royce Yudkoff are leading the course Financial Management of Smaller Firms, in which students learn how to identify, acquire, and run small firms. This popular class has led to a shift in mindset, helping HBS MBAs see new... View Details

March 2015 (Revised June 2015)
Case

Medalogix

By: Richard G. Hamermesh and Matthew G. Preble

This case examines an exciting new approach to health care that will help care providers identify when hospice services are the appropriate type of care for patients. The company, Medalogix, already has a product on the market that uses a proprietary algorithm to... View Details