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All HBS Web
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- Faculty Publications (2,564)
- January 1998 (Revised April 1998)
- Case
Lincoln Electric: Venturing Abroad
By: Christopher A. Bartlett and Jamie O'Connell
Lincoln Electric, a 100-year-old manufacturer of welding equipment and consumables based in Cleveland, Ohio, motivates its U.S. employees through a culture of cooperation between management and labor and an unusual compensation system based on piecework and a large...
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Keywords:
Acquisition;
Restructuring;
Transformation;
Construction;
Compensation and Benefits;
Management;
Market Entry and Exit;
Labor and Management Relations;
Competitive Advantage;
Expansion;
Manufacturing Industry;
Ohio
Bartlett, Christopher A., and Jamie O'Connell. "Lincoln Electric: Venturing Abroad." Harvard Business School Case 398-095, January 1998. (Revised April 1998.)
- January 1998 (Revised February 2002)
- Case
Funai Consulting Company, Ltd. (A)
By: Lynn S. Paine and Tomoya Nakamura
In the summer of 1997, a consultant at Japan's Funai Consulting Co. Ltd., must decide how to respond to a client's proposal to offer "open pricing" (based on willingness to pay) to customers unable to pay the standard price for the client's product. The client, Akita...
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Keywords:
Business or Company Management;
Price;
Corporate Social Responsibility and Impact;
Decisions;
Agribusiness;
Management Practices and Processes;
Business Ventures;
Consulting Industry;
Japan
Paine, Lynn S., and Tomoya Nakamura. "Funai Consulting Company, Ltd. (A)." Harvard Business School Case 398-017, January 1998. (Revised February 2002.)
- 1998
- Journal Article
Ford's Model-T: Pricing over the Product Life Cycle
The pricing decisions monopolistic firms make over time are determined to a large extent by the complex interplay of two distinct sets of elements: demand- and supply-based considerations. Demand factors include the possibilities of (a) exercising dynamic price...
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Keywords:
Experience and Expertise;
Decisions;
Forecasting and Prediction;
Cost;
Price;
Information;
Demand and Consumers;
Monopoly;
Product;
Sales;
Complexity;
Auto Industry
Casadesus-Masanell, Ramon. "Ford's Model-T: Pricing over the Product Life Cycle." Abante: Estudios en dirección de empresas 1, no. 2 (1998): 143–65.
- December 1997 (Revised April 1998)
- Case
www.springs.com
By: F. Warren McFarlan and Melissa Dailey
Business Week's June 1997 "Rising Star" profile of Springs Industries' president and COO, Crandall Bowles, reported that she was poised to become one of the top two or three women executives in the country. In November 1997, the company announced Bowles' appointment to...
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Keywords:
Information Technology;
Operations;
Product Marketing;
Management;
Strategy;
Consumer Products Industry;
South Carolina
McFarlan, F. Warren, and Melissa Dailey. "www.springs.com." Harvard Business School Case 398-091, December 1997. (Revised April 1998.)
- December 1997 (Revised May 1998)
- Case
CUC and HFS: Corporate Identity for a "Merger of Equals"
By: Stephen A. Greyser and Robert J. Crawford
In the wake of a major $20 billion market capitalization "merger of equals," two large consumer service firms must determine a new name for the new entity. Neither CUC nor HFS is well known among consumers. The CUC Services (e.g., shopping, travel, credit card...
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Keywords:
Mergers and Acquisitions;
Capital;
Brands and Branding;
Identity;
Customization and Personalization;
Value;
Service Industry
Greyser, Stephen A., and Robert J. Crawford. CUC and HFS: Corporate Identity for a "Merger of Equals". Harvard Business School Case 598-028, December 1997. (Revised May 1998.)
- October 1997 (Revised July 1999)
- Case
Best Buy
By: V. Kasturi Rangan and Balaji Chakravarthy
Documents the evolution of Best Buy, an electronics retailer, from its founding in 1966 to its very successful "Concept 2" strategy in 1996, boosting its sales ($7.2 billion) past industry #1 Circuit City. Its CEO Richard Schulze offers a new vision (Concept 3) to...
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Keywords:
History;
Business Model;
Competitive Strategy;
Adaptation;
Customer Focus and Relationships;
Customization and Personalization;
Retail Industry
Rangan, V. Kasturi, and Balaji Chakravarthy. "Best Buy." Harvard Business School Case 598-016, October 1997. (Revised July 1999.)
- October 1997 (Revised October 1997)
- Case
Egon Zehnder International (B)
By: Michael Y. Yoshino, Carin-Isabel Knoop and Cate Reavis
In 1994, Egon Zehnder faced stagnation in the U.S. market and needed to discuss plans for intiating growth. Due to market demand the firm was not forced to implement options contemplated in 1994 to initiate growth.
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Keywords:
Economic Slowdown and Stagnation;
Growth and Development;
Growth Management;
Organizational Structure;
Strategic Planning;
Business Strategy;
Consulting Industry;
United States
Yoshino, Michael Y., Carin-Isabel Knoop, and Cate Reavis. "Egon Zehnder International (B)." Harvard Business School Case 398-059, October 1997. (Revised October 1997.)
- fall 1997
- Article
Commentary on 'Exploring the Implications of the Internet for Consumer Marketing'
By: J. A. Deighton
Deighton, J. A. "Commentary on 'Exploring the Implications of the Internet for Consumer Marketing'." Journal of the Academy of Marketing Science 25, no. 4 (fall 1997).
- Article
Configuring a Supply Chain to Reduce the Cost of Demand Uncertainty
By: A. Raman, M. Fisher, J. Hammond and W. Obermeyer
Raman, A., M. Fisher, J. Hammond, and W. Obermeyer. "Configuring a Supply Chain to Reduce the Cost of Demand Uncertainty." Production and Operations Management 6, no. 3 (Fall 1997): 211–225.
- September 1997 (Revised September 1997)
- Case
Koc Holding: Arcelik White Goods
By: John A. Quelch
Management is considering its options for future international expansion. Koc is the dominant supplier of white goods (kitchen appliances) in Turkey and has been increasing its export efforts. As lower import tariffs invite foreign competitors to enter Turkey, Koc must...
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Keywords:
Expansion;
Multinational Firms and Management;
Emerging Markets;
Consumer Products Industry;
Consumer Products Industry;
Turkey
Quelch, John A., and Robin Root. "Koc Holding: Arcelik White Goods." Harvard Business School Case 598-033, September 1997. (Revised September 1997.)
- August 1997
- Case
Orbital Sciences Corporation: ORBCOMM
By: Das Narayandas and John A. Quelch
In late 1993, Orbital Communications Corp. (OCC), a subsidiary of Orbital Sciences Corp., is developing a global two-way wireless data communications system, called "ORBCOMM," based on a 26-satellite constellation in low earth orbit. Service is scheduled to begin in...
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Keywords:
Business Subsidiaries;
Business Model;
Business Startups;
Price;
Global Strategy;
Marketing Strategy;
Demand and Consumers;
Partners and Partnerships;
Salesforce Management;
Telecommunications Industry
Narayandas, Das, and John A. Quelch. "Orbital Sciences Corporation: ORBCOMM." Harvard Business School Case 598-027, August 1997.
- July 1997
- Case
Walt Disney's Dennis Hightower: Weaving Together the European Operations
By: Ashish Nanda
The case describes the actions taken by Dennis Hightower as president of Disney Consumer Products in Europe and the Middle East from 1988 to 1994. It focuses on how he has gone about establishing a regional office and knitting local operations closer together, the...
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Keywords:
Organizational Change and Adaptation;
Business or Company Management;
Multinational Firms and Management;
Entertainment and Recreation Industry;
Middle East;
Europe
Nanda, Ashish. "Walt Disney's Dennis Hightower: Weaving Together the European Operations." Harvard Business School Case 898-026, July 1997.
- June 1997
- Teaching Note
Microsoft Multimedia Publications (A) and (B) TN
By: Marco Iansiti
Teaching Note for (9-695-005) and (9-695-006).
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- May 1997
- Teaching Note
Consumer Behavior Exercise (A) - (F) (TN)
By: John A. Deighton and Susan M. Fournier
Teaching Note for (9-596-039)--(9-596-044).
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Keywords:
Consumer Behavior
- Article
Long Term Impact of Promotion and Advertising on Consumer Brand Choice
By: Carl Mela, Sunil Gupta and Donald R. Lehmann
Keywords:
Product Marketing;
Advertising;
Brands and Branding;
Decision Choices and Conditions;
Customers
Mela, Carl, Sunil Gupta, and Donald R. Lehmann. "Long Term Impact of Promotion and Advertising on Consumer Brand Choice." Journal of Marketing Research (JMR) 34, no. 2 (May 1997): 248–261. (Winner of American Marketing Association. Marketing Communications Special Interest Group Best Paper Award presented by American Marketing Association. Winner of Marketing Science Institute Best Paper Award To honor the authors of the MSI working papers that have made the most significant contribution to marketing practice and thought presented by Marketing Science Institute. Winner of Paul E. Green Award For the best article in the Journal of Marketing Research that demonstrates the greatest potential to contribute significantly to the practice of marketing research presented by American Marketing Association Foundation. Winner of William F. O'Dell Award For the Journal of Marketing Research article that has made the most significant, long-term contribution to marketing theory, methodology, and/or practice presented by American Marketing Association.)
- May 1997
- Teaching Note
Module Overview: Coordinating and Managing Supply Chains: Matching Supply and Demand TN
By: Ananth Raman
Prepares students to configure operating and distribution systems to provide product (or service) supply to match customer demand. Begins by introducing students to the supply-demand mismatch problem, documenting its significance in many companies, and suggesting ways...
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- Article
Consumer Research and the Public Policy Process--Then and Now
By: S. A. Greyser
Greyser, S. A. "Consumer Research and the Public Policy Process--Then and Now." Journal of Public Policy & Marketing 16, no. 1 (Spring 1997).
- March 1997
- Background Note
Note on Customer Behavior
By: Gerald Zaltman
A review of selected key concepts that are useful for understanding customers. The importance of understanding customers is also discussed, along with a short description of new frontiers in the study of customer behavior.
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- March 1997 (Revised December 1999)
- Case
Alden Products, Inc.--European Manufacturing
By: Robert H. Hayes
The European organization of Alden Products, Inc. is contemplating a doubling of unit sales over the next ten years. Their largest plant, located in Holland, was set up 25 years earlier to supply all demands of the EEC countries on the continent. It has since expanded...
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Keywords:
Production;
Growth Management;
Factories, Labs, and Plants;
Strategic Planning;
Performance Capacity;
Business Strategy;
Netherlands;
Europe
Hayes, Robert H. "Alden Products, Inc.--European Manufacturing." Harvard Business School Case 697-099, March 1997. (Revised December 1999.)