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  • All HBS Web  (6,551)
    • People  (20)
    • News  (1,260)
    • Research  (4,384)
    • Events  (41)
    • Multimedia  (74)
  • Faculty Publications  (3,185)
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  • Research Summary

Retailing: Past, Present, and Future

Walter J. Salmon is working on several retailing-related research and course development projects, including a study (with Gwen K. Ortmeyer) of the evolution and future of American department stores, and a case book (with DAVID E. BELL) for use in graduate... View Details
  • November 2019 (Revised May 2020)
  • Case

Collibra

By: Lynda M. Applegate, Jeffrey F. Rayport and Julia Kelley
Founded in 2008 at Vrije Universiteit Brussels, Collibra was a data intelligence company that found product-market fit in the years after the global financial crisis when many companies were under pressure from consumers and governments to improve their data management... View Details
Keywords: Entrepreneurship; Governance; Innovation and Invention; Technological Innovation; Markets; Information Technology; Applications and Software; Technology Adoption; Digital Platforms; Internet and the Web; Customer Focus and Relationships; Customer Satisfaction; Expansion; Information Technology Industry; Technology Industry; Europe; Belgium; Brussels; North and Central America; United States; New York (city, NY); New York (state, US)
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Applegate, Lynda M., Jeffrey F. Rayport, and Julia Kelley. "Collibra." Harvard Business School Case 820-013, November 2019. (Revised May 2020.)
  • January 2017 (Revised August 2017)
  • Case

Weathernews

By: Karim R. Lakhani and Akiko Kanno
Tomohiro Ishibashi (Bashi), chief executive officer for B to S, and Julia Foote LeStage, chief innovation officer of Weathernews Inc., were addressing a panel at the HBS Digital Summit on creative uses of big data. They told the summit attendees about how the Sakura... View Details
Keywords: Crowdsourcing; Operations; Globalization; Weather; Forecasting and Prediction; Global Strategy
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Lakhani, Karim R., and Akiko Kanno. "Weathernews." Harvard Business School Case 617-053, January 2017. (Revised August 2017.)
  • February 28, 2014
  • Article

A Better Route to Tech Standards

By: Josh Lerner and Jean Tirole
Technological standards are ubiquitous, whether they allow consumers to communicate seamlessly across wireless networks or manufacturers to procure goods across complex global supply chains. These standards—shaped by standard-setting organizations (SSOs) and... View Details
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Lerner, Josh, and Jean Tirole. "A Better Route to Tech Standards." Science 343, no. 6174 (February 28, 2014): 972–973.
  • September 2006 (Revised September 2007)
  • Case

Bang & Olufsen: Design Driven Innovation

By: Robert D. Austin and Daniela Beyersdorfer
A successful company, recognized worldwide for exquisite design of consumer electronics products, strives to better integrate software design into its traditional physical product design processes to meet the demands of a post-iPod world. Details the Bang & Olufsen... View Details
Keywords: Diversification; Production; Applications and Software; Product Design; Innovation and Invention; Product Development; Electronics Industry
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Austin, Robert D., and Daniela Beyersdorfer. "Bang & Olufsen: Design Driven Innovation." Harvard Business School Case 607-016, September 2006. (Revised September 2007.)
  • June 2002 (Revised July 2002)
  • Case

NTT DoCoMo: Marketing i-mode

By: Youngme E. Moon
i-mode is a wireless Internet service offered in Japan by NTT DoCoMo. In just three years, the service has won over 30 million subscribers and achieved a 60% share of Japan's mobile Internet market, making it the most successful mobile data service in the world. It is... View Details
Keywords: Price; Marketing; Marketing Channels; Market Entry and Exit; Market Participation; Success; Competition; Internet and the Web; Technology Adoption; Mobile and Wireless Technology; Telecommunications Industry; Japan
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Moon, Youngme E. "NTT DoCoMo: Marketing i-mode." Harvard Business School Case 502-031, June 2002. (Revised July 2002.)
  • 05 Mar 2019
  • HBS Seminar

Nailya Ordabayeva, Boston College

  • Teaching Interest

Managing Service Operations - MBA Elective Curriculum

By: Ryan W. Buell

World-class service organizations deeply understand the needs and behaviors of their customers, and design, manage, and improve their operating models accordingly. This course investigates the distinct challenges inherent in leading service operations, which make up... View Details

Keywords: Service Delivery; Customer Satisfaction; Customer Loyalty; Quality; Employees; Service Models; Service Industry

    Supply Chain Finance at Procter & Gamble

    In April 2013, Procter & Gamble (P&G), the world's largest consumer packaged goods (CPG) company, announced that it would extend its payment terms to suppliers by 30 days. At the same time, P&G announced a new supply chain financing (SCF) program giving... View Details
    • November 2015 (Revised August 2016)
    • Case

    Unilever's New Global Strategy: Competing through Sustainability

    By: Christopher A. Bartlett
    In January 2009, when Paul Polman was appointed CEO of Unilever, he inherited a company in long-term decline at the beginning of a major global financial crisis. As the first outsider ever recruited to lead the company, Polman lost little time in challenging the... View Details
    Keywords: Globalized Firms and Management; Corporate Social Responsibility and Impact; Competitive Strategy; Environmental Sustainability; Consumer Products Industry
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    Bartlett, Christopher A. "Unilever's New Global Strategy: Competing through Sustainability." Harvard Business School Case 916-414, November 2015. (Revised August 2016.)
    • 24 Oct 2006
    • First Look

    First Look: October 24, 2006

    improving forecasts in corporate settings. We examine the implementation of a supply chain planning process at a consumer electronics company, concentrating on the consensus forecasting approach around which the process revolves. Our... View Details
    Keywords: Sean Silverthorne
    • October 2013
    • Supplement

    Dongfeng Nissan's Venucia (B)

    By: Forest Reinhardt, Mayuka Yamazaki and G.A. Donovan
    The (A) case describes the launch of a new passenger vehicle in China, produced jointly by Nissan of Japan and by Chinese automaker Dongfeng. Early sales results following the April 2012 launch were disappointing and the joint venture's managers had to decide how to... View Details
    Keywords: China; Japan; Multinational Firms; Cross-cultural/cross-border; Environment; Sustainability; Competitive Strategy; Product Launch; Global Strategy; Multinational Firms and Management; Crisis Management; Cross-Cultural and Cross-Border Issues; Auto Industry; China; Japan
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    Reinhardt, Forest, Mayuka Yamazaki, and G.A. Donovan. "Dongfeng Nissan's Venucia (B)." Harvard Business School Supplement 714-015, October 2013.
    • 2013
    • Working Paper

    Competing Ad Auctions

    By: Itai Ashlagi, Benjamin Edelman and Hoan Soo Lee
    We present a two-stage model of competing ad auctions. Search engines attract users via Cournot-style competition. Meanwhile, each advertiser must pay a participation cost to use each ad platform, and advertiser entry strategies are derived using symmetric Bayes-Nash... View Details
    Keywords: Online Advertising; Auctions; Market Participation; Market Platforms; Mathematical Methods; Competition
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    Ashlagi, Itai, Benjamin Edelman, and Hoan Soo Lee. "Competing Ad Auctions." Harvard Business School Working Paper, No. 10-055, January 2010. (Revised May 2010, February 2011, September 2013.)
    • 20 Feb 2015
    • News

    Yes, Your Uber Driver Is Judging You

    • 30 Nov 2018
    • News

    Be a disruptor to avoid disruption

    • 21 Aug 2017
    • News

    Why CEOs Can’t Stay Silent in the Wake of Events Like Charlottesville

    • Web

    The Founding of U.S. Steel and the Power of Public Opinion | Baker Library | Bloomberg Center | Harvard Business School

    that advancement of the industry represented a national concern. Author Marvin N. Olasky writes that the “goal was to treat members of the public not as consumers of steel products but ‘participants’ in the industry; steel companies... View Details
    • 28 Feb 2013
    • Working Paper Summaries

    Do Display Ads Influence Search? Attribution and Dynamics in Online Advertising

    Keywords: by Pavel Kireyev, Koen Pauwels & Sunil Gupta; Advertising
    • June 2023 (Revised October 2024)
    • Teaching Note

    Clash of Two Giants Simulation Exercise Teaching Note

    By: Feng Zhu
    Teaching Note for HBS Case No. 623-092. Many markets are organized around platforms that connect consumers with complimentary applications and services. These platforms are two-sided because both sides—consumers and those providing applications or services—need access... View Details
    Keywords: Platform Strategy; Customer Acquisition; Technology Platform; Competitive Strategy; Network Effects; Digital Platforms; Management Skills
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    Zhu, Feng. "Clash of Two Giants Simulation Exercise Teaching Note." Harvard Business School Teaching Note 623-093, June 2023. (Revised October 2024.)
    • 22 Feb 2010
    • Op-Ed

    Tragedy at Toyota: How Not to Lead in Crisis

    inquiry this week.) Meanwhile, he let serious product quality issues spiral out of control by understating safety risks and product problems. This left the media, politicians, and consumers to dictate the conversation, while Toyota... View Details
    Keywords: by William George; Auto
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