Publications

December 2014
Case

Advanced Leadership Pathways: Raymond Jetson's MetroMorphosis and the Effort to Transform Baton Rouge

By: Rosabeth Moss Kanter, Rakesh Khurana and Daniel Penrice

Raymond Jetson, an inner-city pastor, former Louisiana state legislator, and 2010 Harvard University Advanced Leadership Fellow, has embarked on a new career as a social entrepreneur. The case charts Jetson's career in public life and the ministry, his experience as an... View Details

Keywords: MetroMorphosis; Raymond Jetson; Advanced Leadership Initiative; ALI; Louisiana; Baton Rouge; Social Entrepreneurship; Nonprofit Organizations; Louisiana; North America; United States

October 2001 (Revised March 2002)
Case

Siemens AG: Global Development Strategy (A)

By: Stefan H. Thomke and Ashok Nimgade

Describes how Siemens, the German electrical engineering giant, has developed and manages global R&D in its large Information and Communications Networks (ICN) division. In 1994, Siemens opened its Bangalore (India) center, which has now grown into one of its largest... View Details

Keywords: Global Strategy; Research and Development; Cross-Cultural and Cross-Border Issues; Product Development; Telecommunications Industry; Germany; Bangalore

19 Mar 2020
News

Real Leaders: Abraham Lincoln and the Power of Emotional Discipline

19 Dec 2018
News

Instagram is helping save the indie bookstore

17 Aug 2018
News

Worker Representation on Boards Won’t Work Without Trust

Web

Finance Faculty - Faculty & Research

Business Administration Kristin W. Mugford Melvin Tukman Senior Lecturer of Business Administration Senior Associate Dean for Community and Culture Jason T. Pananos Senior Lecturer of Business Administration Richard S. Ruback Baker... View Details

12 Sep 2023
Book

Successful, But Still Feel Empty? A Happiness Scholar and Oprah Have Advice for You

instance, the anxiety necessary for our caveman ancestors to protect themselves from being cast out from their community (and get eaten by a tiger) is no longer as useful when activated by a slight on social media. Emotions are just that,... View Details

Keywords: by Avery Forman

November 2000 (Revised October 2005)
Case

TiVo

TiVo is a digital video recorder that allows viewers to watch what they want, when they want to watch it. Fourteen months into the launch, sales are very disappointing. Brodie Keast, VP of marketing and sales, wants to combine a catchy communications campaign, product... View Details

Keywords: Marketing Communications; Product Launch; Television Entertainment; Innovation and Invention; Electronics Industry

Web

Creating Emerging Markets

President, Indian Dairy Association; Former Managing Director, GCMMF (Amul) Nigeria Omobola Johnson Senior Partner, TLcom Capital; Former Minister of Communication Technology, Nigeria (2011-15) Oman Mohammed Al Barwani Founder and... View Details

05 Aug 2022
Research & Ideas

Why People Crave Feedback—and Why We’re Afraid to Give It

If you were talking with a woman and noticed a splotch of red marker on her nose, would you tell her? You’re not alone if you would prefer to remain silent. A recent study looking at whether and why people give constructive feedback found that only four out of 212... View Details

Keywords: by Michael Blanding

19 Sep 2023
HBS Case

How Will the Tech Titans Behind ChatGPT, Bard, and LLaMA Make Money?

want to have people inside your company who are on top of the different technologies and experimenting with different things. You need to give them a pathway to communicate with the CEO and top management team about which technologies to... View Details

Keywords: by Ben Rand; Technology; Information Technology

15 Jan 2007
Research & Ideas

The Business of Free Software

about exactly what to give away and how to couple it with complementary products and services than you do anything else." Wooing Open-source Developers Another focus centers on determining how to make it easier for the open source View Details

Keywords: by Julia Hanna; Computer

March–April 2013
Article

Vaporware, Suddenware and Trueware: New Product Preannouncements under Market Uncertainty

By: Elie Ofek and Ozge Turut

A firm may want to preannounce its plans to develop a new product in order to stimulate future demand. But given that such communications can affect rivals' incentives to develop the same new product, a firm may decide to preannounce untruthfully in order to deter... View Details

Keywords: Risk and Uncertainty; Announcements; Competition; Product Launch; Product Development

Find at Harvard

Article

A Megastudy of Text-Based Nudges Encouraging Patients to Get Vaccinated at an Upcoming Doctor's Appointment

By: Katherine L. Milkman, Mitesh S. Patel, Linnea Gandhi, Heather N. Graci, Dena M. Gromet, Hung Ho, Joseph S. Kay, Timothy W. Lee, Modupe Akinola, John Beshears, Jonathan E. Bogard, Alison Buttenheim, Christopher F. Chabris, Gretchen B. Chapman, James J. Choi, Hengchen Dai, Craig R. Fox, Amir Goren, Matthew D. Hilchey, Jillian Hmurovic, Leslie K. John, Dean Karlan, Melanie Kim, David Laibson, Cait Lamberton, Brigitte C. Madrian, Michelle N. Meyer, Maria Modanu, Jimin Nam, Todd Rogers, Renante Rondina, Silvia Saccardo, Maheen Shermohammed, Dilip Soman, Jehan Sparks, Caleb Warren, Megan Weber, Ron Berman, Chalanda N. Evans, Christopher K. Snider, Eli Tsukayama, Christophe Van den Bulte, Kevin G. Volpp and Angela L. Duckworth

Many Americans fail to get life-saving vaccines each year, and the availability of a vaccine for COVID-19 makes the challenge of encouraging vaccination more urgent than ever. We present a large field experiment (N = 47,306) testing 19 nudges delivered to patients via... View Details

Keywords: Vaccination; COVID-19; Nudge; Influenza; Field Experiment; Health; Communication Strategy; Behavior

Read Now

January 2001 (Revised June 2001)
Case

COFIDIS

An offspring of French catalog marketer 3 Suisses, and a popular sponsor of Tour de France, Cofidis sells consumer credit over the phone, defying conventional banking with a product policy and a communication strategy that perfectly fits the company's comparative... View Details

Keywords: Marketing Strategy; Internet and the Web; Marketing Communications; Competitive Advantage; Product; Credit; Financial Services Industry; France