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  • 13 Feb 2017
  • Research & Ideas

Paid Search Ads Pay Off for Lesser-Known Restaurants

maybe they don’t. Why don’t we collaborate on an experiment testing their impact?” That was music to Donaker’s ears. Yelp had run experiments to optimize advertisements and had consultants try to figure out the impact of ads. But in the... View Details
Keywords: by Dina Gerdeman; Food & Beverage
  • 04 Aug 2020
  • Blog Post

HBS Career & Professional Development Responds to COVID-19

previous recessions with our current students.  Offered a full-time data science course over the summer for students to invest in themselves. The course culminated with students putting their skills to the test at the end of the summer... View Details
  • Student-Profile

A Jay Holmgren

assisted with his father’s care. “I had this gigantic binder of test results that I would have to fax to different specialists and providers,” he explains. “I thought to myself, ‘Why do I still have this physical folder? Why don’t we have... View Details
  • 01 Jun 2012
  • News

Social Enterprise Start-Ups Recognized for Bold Ideas

start-up in Bangalore cofounded by CEO Sidhant Jena (MBA 2011), has developed a mobile phone attachment that will enable patients to test their blood sugar and seamlessly transmit the results to a physician or nurse for appropriate... View Details
Keywords: contests; awards
  • 01 Jun 2008
  • News

Faculty Books

forecasts and activity-based costing); and test and update the strategy (using carefully designed management meetings to review operational and strategic data). Marketing Metaphoria: What Deep Metaphors Reveal about the Minds of Consumers... View Details
Keywords: Educational Services; Business Schools & Computer & Management Training; Educational Services; Publishing Industries (except Internet); Information; Management
  • 01 Jun 1999
  • News

Spangler Center Groundbreaking

superintendents who had gathered for the occasion. The idea was to guess the correct amounts of the various building materials needed to construct the facility. The numbers are based on estimates from Spangler Center project managers William Barry & Son. View Details
  • 24 May 2011
  • First Look

First Look: May 24

perspective that Porter has taken, often as a result of his specific background and prior research interests. The chapter then turns to extensions of these core concepts in Porter's more recent work. A central focus of this work has been the creation of broad-based... View Details
Keywords: Sean Silverthorne
  • 03 Mar 2020
  • News

Can This Man Change the American Diet?

intentional, can you talk a little bit about that difference? Ayr: About everything we’re doing that works really well is the result of some engagement with customers. We’ve tested a lot of different things over the years. We’ve View Details
Keywords: Agriculture
  • 03 Apr 2016
  • News

The Tampon of the Future

2009), an entrepreneur with an engineering background. “I was trying to develop a way for women to monitor their own fertility at home,” she told the New York Times recently. “Those kinds of diagnostic tests require a lot of blood. So I... View Details
Keywords: Blavatnick; Scientific Research and Development Services
  • 01 Sep 2018
  • News

The True Value of a Tweet

will actually say something, and the rest is the silent majority. So if you’re an executive, how do you pin a value to this tool? LJ: There has to be a more careful study of that. But all of these digital tools are amazing for marketers and have enhanced our capability... View Details
Keywords: Jen McFarland Flint
  • 9 AM – 9 AM EDT, 09 Oct 2018

HBX Business Analytics

Develop a data mindset and the analytical skills to interpret and communicate data. This course will demystify data analysis and equip you with concrete skills to apply in your work or further studies. Program Dates: October 9, 2018 - December 6, 2018 View Details
  • 18 Mar 2001
  • Research & Ideas

The Essentials for Enlightened Experimentation

incentives to encourage rapid experimentation. Consider using small development groups that contain key people (designers, test engineers, manufacturing engineers) with all the knowledge required to iterate rapidly. Determine what... View Details
Keywords: by Stefan Thomke
  • 2009
  • Case

Innovamedica: Innovation in an Emerging Market

By: Roberto Charvel, Fernando Fabre and T. Putimahtama
Innovamedica was a medical start up with several state of the art devices such as a silicon substitute heart and other inventions. However, the founding scientist was struggling in attracting talent and fundraising and that had an impact on growth. View Details
Keywords: Biotech; Entrepreneurial Finance; Entrepreneurship; Start-up; Emergent Countries; Business Startups; Talent and Talent Management; Design; Corporate Entrepreneurship; Private Equity; Health Testing and Trials; Innovation and Invention; Managerial Roles; Biotechnology Industry; Latin America; North and Central America
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  • 26 Nov 2007
  • Research & Ideas

Best Practices of Global Innovators

single-site projects, related to dividing tasks, sharing artifacts, and coordinating and integrating work. Rarely does a firm's default process adequately address these activities. Effective approaches are discovered through informed trial and error, using pilot... View Details
Keywords: by Sean Silverthorne
  • Web

Comparison of Output with Hours of Sleep – The Human Relations Movement – Baker Library, Historical Collections

HBS Home HBS Index Contact Us Back to Exhibit Page Comparison of Output with Hours of Sleep First Relay Assembly Test Group, ca. 1930 Western Electric Company Hawthorne Studies Collection © 2007 President and Fellows of Harvard College;... View Details
  • 01 Mar 2019
  • News

Case Study: Off to a Fine Art

all in, purchasing inventory at volume up front to enter the market with an abundance of options? Or should the company continue to take pieces on consignment, offering a limited assortment of plates and bowls to test the demands of the... View Details
Keywords: Jen McFarland Flint
  • 9 AM – 10 AM EDT, 16 Oct 2019
  • HBS Online

HBS Online Business Analytics

Develop a data mindset and the analytical skills to interpret and communicate data. This course will demystify data analysis and equip you with concrete skills to apply in your work or further studies. Program Dates: October 16, 2019 - December 11, 2019 View Details
  • 9 AM – 10 AM EDT, 07 Aug 2019
  • HBS Online

HBS Online Business Analytics

Develop a data mindset and the analytical skills to interpret and communicate data. This course will demystify data analysis and equip you with concrete skills to apply in your work or further studies. Program Dates: August 7, 2019 - October 2, 2019 View Details
  • 9 AM – 10 AM EST, 09 Jan 2019
  • HBS Online

HBS Online Business Analytics

Develop a data mindset and the analytical skills to interpret and communicate data. This course will demystify data analysis and equip you with concrete skills to apply in your work or further studies. Program Dates: January 9, 2019 - March 6, 2019 View Details
  • Profile

Mi Zhou

had little time for strategy. I helped him delegate authority and develop reporting relationships that would allow him to focus on the big picture.” Testing interests After five years with McKinsey, Mi found “what I really enjoy –... View Details