Publications

27 Sep 2016
First Look

September 27, 2016

selecting investments, VCs see the management team as more important than business-related characteristics such as product or technology. They also attribute more of the likelihood of ultimate investment success or failure to the team... View Details

Keywords: Sean Silverthorne

28 May 2008
First Look

First Look: May 28, 2008

http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=208071 Fortis Healthcare (A) Harvard Business School Case 308-030 Should the Indian hospital chain enter the medical travel market or should it focus on expansion in the... View Details

Keywords: Martha Lagace

July 2005 (Revised January 2011)
Case

Understanding Customer Profitability at Charles Schwab

By: Francisco de Asis Martinez-Jerez

Charles Schwab is transforming into a customer-centric organization. Central to this cultural and organizational change is the utilization of customer profitability at different decision-making levels. Examines several technical aspects of the ABC cost system, as well... View Details

Keywords: Organizational Change and Adaptation; Motivation and Incentives; Customer Relationship Management; Customer Value and Value Chain; Activity Based Costing and Management; Decision Making; Organizational Culture; Profit; Performance Evaluation; Budgets and Budgeting

January 2023
Case

Natura: Weathering the Pandemic at Brazil's Cosmetic Giant

By: Brian Trelstad, Pedro Levindo and Carla Larangeira

Brazil's Natura, a multi-brand cosmetics group, has taken several measures to safeguard the livelihoods of its thousands of employees and millions of sales representatives during the COVID-19 health and economic crisis. The company has also made strides in its efforts... View Details

November 1991 (Revised December 1996)
Case

Pressco, Inc.--1985

By: William E. Fruhan Jr.

A capital budgeting problem is viewed from the context of a marketing representative attempting to make a sale of energy saving heavy industrial equipment. Tax law changes promise to have a significant impact on the customer's decision process. Teaching purpose: To... View Details

Keywords: Capital Budgeting; Machinery and Machining; Valuation; Taxation; Customer Value and Value Chain; Cost vs Benefits; Inflation and Deflation; Cost Management; Product Marketing; North and Central America

22 Dec 2003
Research & Ideas

Why Negotiation is Like Jazz

negotiation requires adapting your communication acts to the most advantageous pattern. Learning The Notes Imagine you're a sales rep negotiating with the procurement manager of a professional services firm. Your company is the only... View Details

Keywords: by Kathleen L. McGinn

07 Mar 2000
Research & Ideas

Putting Health Care Consumers in the Driver’s Seat

management control and health care. Her latest book, Market-Driven Health Care, won the 1998 Book of the Year Award from the American College of Healthcare Executives. Herzlinger opened the conference by reporting on the forces driving... View Details

Keywords: by Staff; Health

December 2009 (Revised November 2012)
Teaching Note

Global Wine War 2009: New World versus Old (TN)

By: Christopher A. Bartlett

Teaching Note for [910405]. View Details

Keywords: Emerging Markets; Governing Rules, Regulations, and Reforms; Segmentation; Competitive Advantage; Globalized Firms and Management; Consumer Behavior; Industry Structures; Food and Beverage Industry; United States

August 2002 (Revised June 2006)
Case

Great Dakota Bank: Online Banking

By: Frances X. Frei, Youngme E. Moon and Hanna Rodriguez-Farrar

In 2002, Great Dakota Bank's retail division is considering how heavily it should be promoting the company's online banking service. A recent promotional campaign appears to have significantly increased enrollments in online banking, but it is unclear whether the bank... View Details

Keywords: Banks and Banking; Internet and the Web; Customer Relationship Management; Consumer Behavior; Demand and Consumers; Technological Innovation; Customer Value and Value Chain; Customer Satisfaction; Management; Service Operations; Banking Industry

05 Sep 2017
First Look

First Look at New Research and Ideas, September 5, 2017

subsequently. Our results are consistent with theory on the active role firms can play in managing their reputational capital through anticipatory actions to avoid negative media coverage. Publisher's link:... View Details

Keywords: Sean Silverthorne

10 Apr 2019
HBS Case

How Entrepreneurs Can Turn Lead Into Gold

the Academy of Management Annals. Their conclusion: Far too much focus is placed on raising money and signing formal contracts, but far too little attention on informal and non-financial resources that can make or break a new business.... View Details

Keywords: by Michael Blanding; Financial Services

31 Jan 2017
First Look

First Look at New Research: January 31, 2017

democratic history and an immediate, practical exercise for anyone looking for a way to strengthen our common civic commitments. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=52134 2017 Academy of Management Annals... View Details

Keywords: Carmen Nobel

23 Aug 2010
Research & Ideas

The Drive to Acquire’s Impact on Globalization

reward their own drives." Inspired by the writings and insights of Charles Darwin, specifically his 1871 masterwork The Descent of Man, Lawrence's new book, Driven to Lead: Good, Bad, and Misguided Leadership, offers managers an... View Details

Keywords: by Paul R. Lawrence

29 Jul 2008
First Look

First Look: July 29, 2008

different versions of their applications for each social networking site. Facebook's managers had to decide how to respond to OpenSocial. Should they join the initiative or keep Facebook Platform proprietary and seek further... View Details

Keywords: Martha Lagace

04 Jun 2007
Research & Ideas

Is Health Care Making You Better—or Dead?

have written this book when you were writing Market-Driven Health Care (1996) or Consumer-Driven Health Care (2004)? A: I think at the time of Market-Driven Health Care, people were still delirious about the prospects of managed care.... View Details

Keywords: by Sean Silverthorne; Health

09 Apr 2008
Research & Ideas

The Matchmaker of the Modern Economy

manufacturing. And thanks to the war, Doriot has gained a lifetime of experience in organizing and managing new ventures in a pressure-cooker environment. It is not surprising, then, that the former head of the New England Council's... View Details

Keywords: by Spencer E. Ante

15 Jun 2010
First Look

First Look: June 15

PublicationsBuilding Sustainable Hybrid Organizations: The Case of Commercial Microfinance Organizations Authors:Julie Battilana and Silvia Dorado Publication:Academy of Management Journal (forthcoming) Abstract We explore how new types... View Details

Keywords: Martha Lagace

07 Apr 2003
Research & Ideas

XTV: Xerox’s Attempted Recovery From “Fumbling the Future”

businesses. In reorganizing to capitalize on its technology, Xerox created a new entity in 1989, headed by Robert Adams, that effectively established a third phase for managing spin-offs. Adams had created a new business for Xerox out of... View Details

Keywords: by Henry Chesbrough

April 2025
Case

Thrivent: From Insurance Agents to Financial Advisors

By: Hubert Joly, Leonard A. Schlesinger and Tom Quinn

Thrivent, a midwestern financial services company with a centuries-long history rooted in Lutheranism, had reached $10 billion in revenue mostly by selling life insurance. In the 2020s, however, CEO Terry Rasmussen began a transformation process centered around the... View Details

Keywords: Change Management; Transformation; Talent and Talent Management; Customer Focus and Relationships; Customer Value and Value Chain; Forecasting and Prediction; Employee Relationship Management; Retention; Selection and Staffing; Job Design and Levels; Human Capital; Leading Change; Mission and Purpose; Organizational Change and Adaptation; Organizational Culture; Insurance Industry; Financial Services Industry; United States; Minneapolis