Publications

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February 2000 (Revised August 2003)
Teaching Note

Boston Chicken, Inc. TN

By: Paul M. Healy

Teaching Note for (9-198-032). View Details

Keywords: Food and Beverage Industry; United States

January 1994
Case

National Convenience Stores, Inc.

By: Steven R. Fenster, Stuart C. Gilson and Roy Burstin

National Convenience Stores seeks to emerge from Chapter 11. Central to the nature of the reorganization plan is the company's determining enterprise value. The various constituencies (secured debt, unsecured debt, etc.) will seek to find an enterprise value that... View Details

Keywords: Capital Structure; Valuation; Restructuring; Strategic Planning; Borrowing and Debt; Food and Beverage Industry; Texas

Educators

November 1998 (Revised November 1999)
Case

British Sugar in China

By: Ray A. Goldberg, Carin-Isabel Knoop and Srinivas Sunder

British Sugar, the first major diversification of Associated British Foods, is entering China as part of the global sweetener, starch, and ingredient strategy. View Details

Keywords: Trade; Food; Globalization; Marketing Strategy; Market Entry and Exit; Diversification; Consumer Products Industry; China; United Kingdom

Gerber took over his father’s small canning business in 1917 and refashioned it into a leading producer of baby food products. When Gerber introduced strained baby food in... View Details

Keywords: Food & Tobacco

1976
Chapter

Attacking the Malnutrition Problem

By: James E. Austin

Keywords: Nutrition; Food; Problems and Challenges; Agriculture and Agribusiness Industry

November 2010
Article

Capitalizing on the Underdog Effect

By: Anat Keinan, Neeru Paharia and Jill Avery

This article presents the results of a study that investigated the use of the underdog effect in marketing. The idea of triumphing over disadvantages by impassioned determination is said to be a powerfully positive image, which can lead consumers to choose a brand over... View Details

Keywords: Marketing; Brand Management; Brands; Brand Positioning; Competitive Positioning; Competition; Brands and Branding; Advertising Campaigns; Marketing Communications; Marketing Strategy; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry

10 Jul 2018
Blog Post

Embracing Entrepreneurship & the Asian American Community

then went on to sell it to SalesForce. Kyle is now a VC at DCM Ventures. Andrew and Bin from Boba Guys - I’m particularly interested in scaling out Food & Beverage... View Details

14 Jul 2021
News

The First Five Years: Nicolas Manes (MBA 2020)

one-third of all the food in the world is wasted.” How does the company’s food distribution process work? “We focus on resolving the nutritional needs of community kitchens by distributing high-quality... View Details

March 2003 (Revised March 2010)
Supplement

The Australian Wine Cluster: Supplementary Information

By: Michael E. Porter and Orjan Solvell

Supplements The California Wine Cluster. View Details

Keywords: Food and Beverage Industry; Australia

December 1997
Case

UnHoley Bagel, The

By: Ray A. Goldberg and Tom Clay

Keywords: Food and Beverage Industry

June 1990
Supplement

Perrier Relaunch

By: Stephen A. Greyser and Norman Klein

Supplements Perrier Recall: A Source of Trouble. View Details

Keywords: Product Launch; Food and Beverage Industry

December 1986
Case

General Mills, Inc.: Manufacturing Year 2000 Task Force

By: Ray A. Goldberg and Juan Enriquez-Cabot

Keywords: Food and Beverage Industry

February 1999 (Revised October 1999)
Supplement

Cherkizovsky Group (B), The

By: Lynn S. Paine and Hal Hogan

Supplements the (A) case. View Details

Keywords: Food and Beverage Industry; Russia

December 2010
Supplement

Urban Water Partners (B) (CW)

By: Karthik Ramanna and George Serafeim

Supplement to 111029 View Details

Keywords: Food and Beverage Industry; Dar es Salaam

February 2003 (Revised November 2003)
Exercise

McDonald's: Super-Sized Troubles (B)

This case is the second of two cases that describe the situation and poor performance at McDonald's Corp. in early 2003. This exercise directs students to employ a structured problem-solving process to evaluate the McDonald's strategy. View Details

Keywords: Competitive Strategy; Decision Making; Food and Beverage Industry; Food and Beverage Industry

February 2003 (Revised February 2003)
Exercise

McDonald's: Super-Sized Troubles (A)

This case is one of two cases that describe the situation and poor performance at McDonald's Corp. in early 2003. This exercise instructs students to employ an unstructured brainstorming process to develop strategic options for McDonald's. View Details

Keywords: Competitive Strategy; Decision Making; Food and Beverage Industry; Food and Beverage Industry