Publications

17 Apr 2020
News

Q&A with former SBA Administrator Karen Mills

11 Mar 2021
Video

Meet the i-Lab‘s “Unicorns”: Celebrating Venture Success Stories

12 Mar 2013
Video

LearnX - Episode 1 - Creative Tension

03 Oct 2023
What Do You Think?

Do Leaders Learn More From Success or Failure?

counterintuitive—that the best performing teams report the most errors. It led her to conclude that teams in which members know they will not be penalized for errors report more errors, learn more, and are... View Details

Keywords: by James Heskett

Program

Building a Legacy

organizational responsibilities. Read More Answering Your Questions Our Program Advising team can help you at any stage of the admissions process—starting with identifying the program that best addresses your learning and development... View Details

September 2023 (Revised October 2024)
Case

Forecasting Climate Risks: Aviva’s Climate Calculus

By: Mark Egan and Peter Tufano

In late 2021, Ben Carr, Director of Analytics and Capital Modeling at Aviva Plc (Aviva)—a leading insurer with core operations in the UK, Ireland and Canada,—was preparing for an upcoming presentation before the company's board which included its CEO, Amanda Blanc,... View Details

Keywords: Climate Risk; Climate Finance; Forecasting; Insurance; Risk Measurement; Climate Change; Risk Management; Forecasting and Prediction; Insurance Industry; United States

November 2019 (Revised September 2022)
Case

TripAdvisor: An Itinerary for Growth

By: Jeffrey F. Rayport, Spencer Rascoff and Susie L. Ma

In 2019, TripAdvisor was one of the best-known and most-trafficked online travel sites. For nearly 20 years, its founder and CEO Steve Kaufer had steered TripAdvisor through many phases of growth and profitability, but recently the company’s growth had started to slow.... View Details

Keywords: Business Growth and Maturation; Decision Making; Business or Company Management; Growth Management; Innovation and Invention; Brands and Branding; Operations; Customer Value and Value Chain; Information Technology; Travel Industry; Massachusetts

26 Nov 2018
HBS Seminar

Emily Truelove, MIT Sloan School of Management

September 2023 (Revised January 2025)
Case

To Found or to Cofound? That is the Question

By: Christina Wallace and Jo Tango

Entrepreneurs often struggle with the question of whether to found solo or alongside one or more cofounders. This case is comprised of three vignettes detailing common founding scenarios: the first-time technical founder; the serial commercial founder; and the MBA... View Details

Keywords: Business Startups; Decisions; Entrepreneurship; Partners and Partnerships

January 2014 (Revised March 2015)
Case

Google Car

By: Karim R. Lakhani, James Weber and Christine Snively

By 2013, Google, while not a traditional manufacturer of automobiles, had invested millions of dollars in its self-driving cars which had logged over 500,000 miles of testing. The Google management team faced several questions. Should Google continue to invest in the... View Details

Keywords: Digital Services; Innovation; Technology; Technological Innovation; Internet and the Web; Market Entry and Exit; Transportation; Auto Industry; United States

July 2005 (Revised March 2007)
Case

Kansai Digital Phone: Zutto, Gaining Japanese Loyalty

By: Francisco de Asis Martinez-Jerez and James Robert Dillon

Ted Katagi, marketing strategy manager of Kansai Digital Phone (KDP), utilizes customer lifetime value as a key metric to prioritize initiatives in an emergency plan to turn around the company. KDP is a regional phone company in Japan with less than stellar... View Details

Keywords: Customer Relationship Management; Customer Value and Value Chain; Customer Satisfaction; Telecommunications Industry; Electronics Industry; Japan; United States

February 2005 (Revised November 2012)
Case

Chuck's Wagon Inc.

By: Paul W. Marshall and Derek Lewis

This case describes the experiences of an HBS student as he takes on the challege of transitioning from an intern to a president at a small consumer packaged goods firm in Southern Texas. This HBS student is confronted with the opportunity to perform an operational and... View Details

Keywords: Consumer Goods; Operations Strategy; Executive Development; Strategy; Small Business; Production; Transformation; Management Skills; Financial Strategy; Consumer Products Industry; Texas

25 Aug 2014
News

You Can’t Do Strategy Without Input from Sales

20 May 2013
News

HBS Hosts Global Health Competition

06 May 2022
News

Prithwiraj Choudhury - The Future of Remote Working: Working from Anywhere?

07 Mar 2022
News

Risks to the Brain

24 Oct 2018
News

Going Digital Requires A Complete Overhaul Of The Business

Working While Distancing

Are you suddenly working from home? In this episode of HBR’s advice podcast, Dear HBR:, cohosts Alison Beard and Dan McGinn answer your questions with the help of View Details

February 2021 (Revised April 2024)
Case

Shopify: The Conquest for Chinese E-Commerce

By: Jeffrey F. Rayport, Avani Patel, Samantha Lin and Ariel Yang

In mid-2020, Tobias Lütke, CEO of Shopify, faced a critical decision on how to time potential expansion into the China market. Over the prior 15 years, his Canadian software-as-a-service company had grown from a small e-commerce solutions provider to a full service... View Details